Internet Governance and Information Technology to
overcome ‘R-CEPS’ limiters to Inter-Country Expansion
for ‘SMEs’
R-CEPS limiters = Regulatory, Cultural, Environmental, Political and Social limiters
Current Situation
 Entrepreneurs Abound (i.e. many new Small/Medium enterprises)
 Ideas remain not channeled from “market” perspective (limited
regional availability)
 Some SMEs end up with large (possibly hollow) enterprises – that
launch IPOs – but are unable to sustain
 Most such organizations lose out because of limited market reach
even though the same product could be hugely successful in another
region
 VCs/Private Equity – many newcomers in this arena as well, who
know how to ‘sustain’ business but not how to ‘get to selfsustainability’ and rapid overseas expansion
R-CEPS limiters = Regulatory, Cultural, Environmental, Political and Social limiters
Why overseas?
 Reaching into the US, UK and EU result in immediate 500
million or more prospective customers
(experimental basis this is between India  PIC)
 Online market has no real limitations, but without a physical
presence growth is very limited
 Creating one office can immediately clear a $ flow route that
would benefit the home country, pull in foreign exchange
 Creates further avenues for local on-ground expansion; acquiring
local assets/manpower and targeting a larger market.
R-CEPS limiters = Regulatory, Cultural, Environmental, Political and Social limiters
Status Quo
 Technologies like CRM and ERP have penetrated into Medium to
Large enterprises but are not very heavily used in Small to
Medium Enterprises.
 Multiple segments of a business can benefit greatly with
integrated governance processes
 HR (leave, attendance)
 IT (email, systems)
 Travel (company travel)
 Financials (accounting, billing & invoicing)
R-CEPS limiters = Regulatory, Cultural, Environmental, Political and Social limiters
We know this. Where’s the problem?
 There are 5 separate mismatch factors that can cause potential
problems with inter-country expansion:
 Cultural
 Environmental
 Political
 Social
 Regulatory (the easiest to cover since its written down)
Other technological problems:
 CRM/ERP is focused only at one region! Currency limitations (INR
works but not USD), accounting protocol differences
 Cross-country logistics complexity– attendance, holidays, travel need
to be dual-calculated – manually (remember Small orgs)
 Reliable cross-region infrastructure –in the Pacific emails should not
show “India, 5 AM” when in the middle of a 11 AM meeting…
R-CEPS limiters = Regulatory, Cultural, Environmental, Political and Social limiters
What I wish to do
 Identify how Internet Governance / Information Technology has
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been utilized in the past to simplify expansion of organizations
into other countries (ERP/CRM is one of these methods).
Identify primary requirements of such organizations and the
difficulty they faced in the expansion process.
Identify clearly the key growth limiting factors – primarily
focusing on regulatory, political, social, environmental and
cultural factors (R-CEPS)
Identify key players (expansion ‘helpers’) currently working on
bridging parts of this gap and provide a directory of the same to
simplify the process, while ensuring organizations have adequate
knowledge on what is to be expected on both sides
Condense a key set of best practices fundamental to each
country/region, thus reducing the organization’s expenditure of
time, money and goodwill in initial establishment and
expansion.
Questions for you
SME = Small/Medium Enterprise
i.
ii.
iii.
iv.
What is the one thing lacking - in your view - to make this
theory viable in your country.
How many SMEs exist in your country.
What benefit do you see for small/medium enterprises in your
country if they can expand to (say) the US, EU, UK, India
more easily (estimate 30-50% reduction of effort & expense).
Assume no cost from facilitators.
How many SMEs want such a solution today.
 Approximate numbers are adequate.
 Please mail me on chaitanyabd@gmail.com
Thank you