About Us: Who We Serve
The Home Care Association of New Hampshire is a non-profit membership organization serving home
health care agencies licensed in New Hampshire. Founded in 1974 by a dedicated group of home care
leaders, the Association promotes high quality health services for individuals at home, with the goal of
helping people maintain or restore their health and well-being. More than 40 agencies are currently
Provider Members. We also have Affiliate Members that offer products and services to home care
agencies or consumers. Our website attracts health care professionals, job seekers, patients, and referring
providers.
Reach our Members, Professionals, Clients and Families in 2 sizes
Advertising on our website gives you a great platform to reach potential customers and clients. Web ads
are available in two sizes, and appear on the far right side bar of the website. The larger of the two ad
spaces is reserved for our search function sponsor. This 700 pixel rectangle toward the middle right hand
side of the screen appears on nearly every page available to the public, as well as our private members
only pages. Search sponsor placement allows users to find homecare services in New Hampshire, as well
as see your logo on nearly every screen. Sponsorship placement positions your brand as a local industry
expert. The box ad below the sponsorship appears on the home screen, as well as all pages available to
the public, including providers as well as members and local industry. Both placements garner about 1000
views per month.
How to Place My Ad
Advertisements may be placed for 6 months or for a one year placement. Payment for ad placement is
made in advance by credit card or by check payable to Home Care Association, 8 Green St., Concord, NH
030306. Contact Chloe Roe for payment processing details. Advertisers with the Home Care Association
of New Hampshire accept the terms and conditions laid out in the Advertising Online Policy. The best way
to send material to us is by email to lhammond@homecarenh.org. Attachments should be sent as .jpg,
.bmp, .eps or other picture formats. We look forward to working with you to further your business. The
HCANH, in its sole discretion, retains the right to decline any submitted advertisement or to discontinue
posting of any advertisement previously accepted.
Online Advertising Information & Policies
Format
Ads on the Home Care Association of New Hampshire (HCANH) website conform with standard sizes
suggested by the voluntary Interactive Advertising Bureau (IAB). We accept ads that appear in the righthand column (Medium Rectangle), and at the bottom of the page as affiliate members as well as sponsors
for our provider search feature on each page visible to members and the public. Along with paid ads,
HCANH in-house ads may be placed on the home page, and may be placed within the site, to promote
various HCANH services and products that are of interest to members and the public.
Audience
Ads appearing on the HCANH website are directed toward home care agencies, clients and families. Some
pages on the website may be identified as not appropriate for commercial ads. On those pages we feature
only "HCANH house ads" that promote HCANH products and services. Pharmaceutical advertisements
directed to patients will be reviewed before being accepted on the HCANH website. Advertisements for
Home Care Services will only be accepted from HCANH members.
Privacy
Online advertisements on the HCANH’s website shall not collect personally identifiable information about
individual visitors. The HCANH will collect aggregate data on visitors, such as time of day and Web browser
type. Such information may be shared with advertisers to determine their advertising effectiveness.
Advertisers
The HCANH websites may contain advertisements of third parties. The inclusion of advertisements on the
HCANH websites does not imply endorsement of the advertised products or services by HCANH. The
Association shall not be responsible for any loss or damage of any kind incurred as a result of the presence
of such advertisements on the HCANH websites. Further, HCANH shall not be responsible or liable for the
statements or conduct of any third party advertisers appearing on the HCANH websites. Users shall be
solely responsible for any correspondence or transactions you have with any third party advertisers. The
HCANH, in its sole discretion, retains the right to decline any submitted advertisement or to
discontinue posting of any advertisement previously accepted.
Advertising Principles
As a matter of policy, the HCANH will sell advertising space on its websites when the inclusion of
advertising does not interfere with the mission or objectives of the HCANH or its publications.
The appearance of advertising on the HCANH websites is neither a guarantee nor an endorsement by the
HCANH of the product, service, or company or the claims made for the product in such advertising. The
fact that an advertisement for a product, service, or company has appeared on the HCANH websites shall
not be referred to in collateral advertising.
To maintain the integrity of the HCANH websites, advertising (i.e., promotional material, advertising
representatives, companies, or manufacturers) cannot influence editorial decisions or editorial content.
Decisions to sell advertising space are made independently of and without information pertinent to
specific editorial content. The HCANH advertising & sales representatives have no prior knowledge of
specific editorial content before it is published including all content posted on the HCANH website.
These principles are applied by the HCANH to ensure adherence to the highest ethical standards of
advertising and to determine the eligibility of products and services for advertising on the HCANH
websites.
The HCANH, in its sole discretion, retains the right to decline any submitted advertisement or to
discontinue posting of any advertisement previously accepted.
Advertising Agreement
1. Agreement. These Terms and Conditions together with the accompanying signed Insertion Order
constitutes a binding agreement between the advertiser identified on the Insertion Order
("Advertiser") and the Home Care Association of New Hampshire ("HCANH"). The Agreement may
not be assigned or transferred by the Advertiser.
2. Advertising. The Advertiser shall purchase the online advertising package at the rate listed, and
for the duration specified, in the accompanying signed Insertion Order ("IO").
3. Positioning. Except as otherwise expressly provided in the IO, positioning of advertisements is at
the sole discretion of the HCANH, see above discretion. Advertiser acknowledges that HCANH has
not made any guarantees with respect to usage, statistics, or levels of impressions for any
advertising except where expressly stated in the IO. To the extent HCANH provides Advertiser
with estimated usage it does so only as a courtesy to Advertiser and shall not be held liable for
any claims related to usage.
4. First Time Advertiser (Payment). Advertiser shall provide payment for the first month of
advertising at the time the IO is submitted.
5. Payment. Advertiser shall make payment within 30 days of the billing date indicated on the
HCANH invoice. HCANH reserves the right to request full or partial payment before publishing any
advertisement and to cease publishing any advertisement when payment for previous advertising
is more than 60 days overdue. In the event any account becomes past due, in addition to such
other remedies as it may have, the full amount of the account shall immediately become due and
payable by Advertiser. Advertiser is responsible for all expenses incurred in connection with the
collection of past due amounts payable, including attorneys’ fees and costs.
6. Cancellation. Advertisements scheduled for insertion may be cancelled by the Advertiser if the
HCANH is notified in writing on or before the copy deadline date of scheduled publication. When
an Advertiser cancels all or part of a multiple IO, the Advertiser is responsible for payment of the
rate differential resulting from such cancellation.
7. Rejection of Advertisements. Notwithstanding anything in this Agreement to the contrary, the
HCANH reserves the right to reject or cancel any advertisement at any time, for any reason
(including but not limited to the HCANH's belief that the advertisement conflicts with HCANH
policy or association objectives, competes with HCANH products or services, is false or misleading,
may degrade the graphic quality of the HCANH website, or may subject the HCANH to criminal or
civil liability).
8. Indemnification. Advertiser assumes all liability for content of advertising and agrees to defend,
hold harmless, and indemnify HCANH from all claims, losses, judgments, damages, costs and
expenses of any nature whatsoever, including but not limited to reasonable attorney fees, for
which the HCANH may become liable by reason of its publication of the Advertiser's
advertisements.
9. Liability Limitation. Liability for typographical errors, wrong insertions, late publications, and/or
non publication, or other Association nonperformance is limited to the amount charged to the
Advertiser by the HCANH. In no event shall HCANH be liable to Advertiser or to any third party for
any indirect, special, or consequential damages, including but not limited to lost profits or
unrealized business opportunity arising out of this agreement or the publication of or failure to
publish any advertisement.
10. Force Majeure. Neither party shall be held responsible for delay or failure in performance under
this Agreement caused by acts of God, fires, floods, strikes, terrorism, work stoppages, breakdown
of equipment, government action, internet or website downtime, or other causes beyond the
affected parties' reasonable control.
11. Governing Law. This Agreement is governed by the laws of the State of New Hampshire without
regard to its conflict of laws rules or principles.
12. Termination. HCANH shall be entitled to terminate this Agreement with or without cause upon
30 days written notice to Advertiser. In the event of termination under this paragraph, HCANH
shall refund or credit Advertiser for the unused prorated portion of the price of the advertising
purchased.
Digital Advertising
Digital advertisements must be readily distinguishable from editorial content. The word "advertisement"
must be placed adjacent to the advertising image. Digital advertisements may appear as fixed banners or
as animated advertisements. Digital advertisements that are fixed in relation to the viewer's screen or
that rotate should be placed to ensure that juxtaposition will not occur as screen content changes. Digital
banner advertisements should be limited to no more than 2 advertisements per screen view.
The HCANH logo may not appear on commercial websites as a logo or in any other form without prior
written approval by the individuals responsible for the respective areas within HCANH. Advertisements
may link to additional promotional content that resides on the HCANH website. Advertisements may link
off-site to a commercial website, provided that the viewer is clearly informed by the word
"advertisement" adjacent to the image or link.
The HCANH will not link to Web sites that frame the HCANH website content without express permission
of the HCANH; prevent the viewer from returning to the HCANH website or other previously viewed
screens, such as by disabling the viewer's "back" button; or redirect the viewer to a website the viewer
did not intend to visit.
The HCANH, in its sole discretion, retains the right to decline any submitted advertisement or to
discontinue posting of any advertisement previously accepted.