Ministry of Education
Business Studies
School Board Training Sessions
Curriculum Policy Documents
Revisions of Curriculum – BMI
and BMX
-Natalie Gerster, TVDSB
-May 2006
The Process
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Examine board feedback – the good, bad, ugly
For new marketing and new-to-marketing teachers
Identify overlap and redundancy – reduce number of expectations to
allow increased application
Consider feedback from businesses/trades/colleges/universities
Consider Destinations and Pathways
Relate to Student profile
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Age appropriate
Skill level
Experience
Region
Access to resources to support curriculum
Hands on learning
Change in Course Titles
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Alphabetic placement in school calendars
‘Marketing’ MARKETING
Relevance to today’s secondary student
BMI
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Current
Title
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Introduction to
Marketing
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Revision
Title
Marketing: Goods,
Services, Events
Event Marketing
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Goal to relate to students’ interests
Traditionally - product = goods and services
Additional focus – events and ideas
Event and idea marketing connection with
Entrepreneurial Studies
BMI
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Current
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Revised
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5 units
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4 strands
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15 overall expectations
67 specific expectations
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16 overall expectations
59 specific expectations
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BMI
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Current
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Revised
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Unit 5 – Career
Opportunities
2 overall expectations
9 specific expectations
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Part of Strand: Trends
in Marketing
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3 specific expectations
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BMI
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Current
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Revised
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Marketing
Fundamentals
The Marketing Plan
The Marketing Mix
Trends in Marketing
Marketing Career
Opportunities
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Marketing
Fundamentals
The Marketing Mix
Trends in Marketing
The Marketing Plan
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Revisions to BMI Strand
BTA 3O: Revised
 Literacy
Marketing
Digital
Fundamentals
 Productivity Software
- Marketing concepts
 Business Communications
- Consumers and
 E-Business
competition
 Information and
- Market Research
Communication
Technology
Ethics and Issues
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Revisions:
Marketing
Fundamentals
The Marketing Process
Consumers and
Competition
Marketing Research
Not-for-Profit Marketing
Global Marketing
Revisions to BMI Strand
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The Marketing Plan
Marketing Plan Process
Marketing Plan
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Revisions:
The Marketing Mix
Products: Goods, Services,
and Events
Price
Place
Promotion
Note: Marketing Plan Strand
moved – not deleted
Revisions to BMI Strand
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The Marketing Mix
Product Positioning
Product Pricing
Product Distribution
Product Promotion
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Revisions:
Trends in Marketing
Information Technology in
Marketng
Issues, Ethics, and Social
Responsibility in Marketing
International Markets
Career Paths in Marketing
Revisions to BMI Strand
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Trends in Marketing
Information Technology
in Marketing
Issues in Marketing
International Marketing
and the Global
Marketplace
Not-for-Profit Marketing
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Revisions:
The Marketing Plan
The Process
The Development
The Analysis
Revisions to BMI Strand
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Marketing Career
Opportunities
Career Paths in
Marketing
Employability Skills
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Revision:
No separate strand for
careers in marketing
Included in Marketing
Trends strand
BMI
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Current
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Revision
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K – 35 expectations
I/T - 18
C - 16
A - 13
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K – 32 expectations
I/T - 10
C - 22
A - 10
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BMI – summary of revisions
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Reduced number of expectations
Numerous examples – suggestions
Increased use of technology
More hands-on activities – communications
and applications
Direct appeal to clientele
Chronological approach
Culminating activity – The Marketing Plan
BMX
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Current
Title
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Introduction to Retail
and Services Marketing
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Revision
Title
Marketing: Retail and
Service
BMX
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Current
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Revisions
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5 units
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4 strands
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16 overall expectations
68 specific expectations
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14 overall expectations
51 specific expectations
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BMX
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Current
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Revisions
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The Marketing Process
Elements of Retail and
Services Marketing
Retail Systems and
Operations
Career Opportunities in
Retail and Service
Businesses
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Marketing Fundamentals
Trends in Retail and Service
Marketing
Retail and Service
Operations
Marketing for Success in the
Retail and Service Sectors
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Revisions to BMX Strand
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Today’s Retail Environment
Today’s Retail Marketing
Environment
Retail Marketing
Globalization
Economic Systems
Culminating Activity
Competition
Personal Portfolio
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Revisions:
Marketing Fundamentals
The Marketing Mix
Consumers
Competition
The Buying and Selling
Processes
Revisions to BMX Strand
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Retail and Services
Marketing is for You
Range of Careers
Skills
Finding the Right Fit
Getting Ready for an
Interview
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Revisions:
Trends in Retail and
Service Marketing
Information Technology
Types of Business
Issues, Ethics, and the
Environment
Global Trends
Revisions to BMX Strand
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The Product
Types of Retailers and
Product Classification
Determining Price
Buying, Handling, and
Inventory Management
Distribution
Choosing a Location
Personal Portfolio
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Revisions:
Retail and Service
Operations
Inventory Control
Methods
Merchandise and
Service Presentation
Human Resources in
Retailing and Service
Revisions to BMX Strand
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Elements of Selling
Promoting Retail Sales
Personal Selling and
Customer Service
Visual Display and
Store Design
Personal Portfolio
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Revisions:
Marketing for Success
in the Retail and
Service Sectors
Customer Service
Personal Selling
Career Search
Strategies and
Employment
Opportunities
Revisions to BMX Strand
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Knowing the Consumer
Importance of
Marketing Research
Understanding the
Retail Customer
What is happening
today in the Retail
Market Place and
where are you going?
Personal Portfolio
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Revisions:
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Expectations included
in other strands
Less
repetition/redundancy
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BMX
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Current
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Revised Revisions
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K – 42 expectations
I/T – 18
C - 12
A - 10
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K – 30 expectations
I/T - 13
C - 15
A–7
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BMX – summary of revisions
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Reduced number of expectations
Less repetition/redundancy
Numerous examples – suggestions
Increased use of technology
More hands-on activities – communications
and applications
Appeal to “retail savvy” students