The Growing California Plug-in Electric
Vehicle Market
PEV Collaborative
www.PEVCollaboratie.org
Updated: October 7, 2014
Mission
The California Plug-In Electric Vehicle Collaborative is a
public/private organization focused on accelerating the adoption
of PEVs to meet California’s economic, energy and environmental
goals. Using the expertise of each member, the PEV Collaborative
convenes, collaborates and communicates on emerging PEV
market trends and works to address challenges and enable
strong PEV market growth.
PEVC Members
Automakers
• BMW
• Daimler
• Ford
• GM
• Honda
• Kia
• Nissan
• Tesla
• Toyota
State Government
• Air Resources Board
• CA Energy Commission
• CA Public Utilities
Commission
• Legislature members
• Governor’s office
Local Government
• Bay Area AQMD
• South Coast AQMD
• Northern Sonoma APCD
Utilities
• LADWP
• PG&E
• SCE
• SDG&E
• SMUD
Education/Research
• California Center for Sustainable
Energy
• CalETC
• CALSTART
• EPRI
• Plug In America
• UC Davis – ITS
• UCLA – Luskin Center
Environmental NGOs
• American Lung Association
• Center For Energy Efficiency
And Renewable Technologies
• International Council for
Clean Transportation
• National Resources Defense
Council
• Union of Concerned Scientists
EVSE/Network Providers
• AeroVironment
• Clean Fuel Connection
• ChargePoint
• Greenlots
• NRG
• Recargo
PEV Types
Plug-in Electric Vehicle Sales
BEV Models Available…. More Coming
LEAF
Focus Electric
Model S
Spark
Fit EV
Rav 4
500e
iMiEV
6
BEV Models Available…. More Coming
Soul EV
LEAF
i3
i8
B-Class
Fit EV Electric
Fourtwo
500e
Scion iQ EV
e-NV200
Model X
7
PHEV Models Available…. More Coming
Prius Plug-in
Accord Plug-in
Volt
500e
Panamera
C-Max Energi
Fusion Energi
Outlander
ELR
8
Charging Equipment
AC Level 1
• Uses a standard 110/120volt alternating current
(VAC) three-pronged wall
plug.
Images: www.pluginamerica.org & leviton.com
AC Level 2
• Uses 208/240 VAC and can
be hardwired or connected
with a plug, but typically
requires a contractor.
DC Fast Charging
• Uses commercial-grade 440 /480
VAC – produces direct current
(DC) to charge
• Commercial/Public – due to costs
• Provides fast charge for a some
BEVs
How Quickly will it Charge?
PEV Infrastructure
• CA has 1,880 Level 2 charging
stations with 5,711 outlets and 173
DCFC’s with 467 outlets*
• Over $38M awarded in CA state
funding for PEV infrastructure (20102014)
• 200 NRG “Freedom Stations” and
10,000 Level 2 “make-ready’s” for
multi-unit dwellings, workplaces,
schools and hospitals
• 17 Tesla Supercharger locations with
more coming
* Source DOE Alt Fuel Data Center 10/7/14
Driving on Electricity
can be Cheaper
• Driving on electricity
is like paying $1.50 a
gallon for gasoline*
• Utilities offer special
rates for PEVs that
encourage off-peak
charging
• PEVs can have less
maintenance costs
* When paying $0.15 kWh
PEV Incentives
• California Clean Vehicle Rebate Project
– Allocated $100 million since 2010
– Additional funding in the state budget for the next fiscal
year
• Federal tax credits
– Up to $7,500 for BEVs and PHEVs – amount depends on
battery size
• Carpool / HOV stickers
• Local incentives
– For example: free parking, additional vehicle rebate
• Full list of incentives can be found at
www.DriveClean.ca.gov/pev
Actions Needed for a
Strong PEV Market
• Incentives
– Monetary (such as CVRP)
– Non-monetary (such as HOV lanes and free parking)
• Infrastructure Development
–
–
–
–
Increase community PEV readiness
Promote workplace charging
Share learnings of Multi-unit Dwelling infrastructure challenges
Encourage expansion of public and private investment in charging
• Leadership & Promotion
– Expand the conversation
Tools for Workplace and
MuD Charging
• Workplace Charging
-
Case Studies
Employee Survey
Communication Guides
CALSTART Best Practices
-
www.PEVCollaborative.org/workplac
e-charging
• Charging at MuDs
-
Guidelines Document
Resident Survey
Communication Guides
-
www.PEVCollaborative.org/MuD
PEV Readiness Tools for
Local Government
• PEVC PEV Readiness Toolkit
– www.PEVCollaborative.org/policy-makers
• Governor’s Office ZEV Guidebook
– www.opr.ca.gov/s_zero-emissionvehicles.php
• 50 corporate executives met
with the Governor
including:
-
Google, Coca-Cola,
Walgreens
• Corporate commitments to
Workplace Charging
• Planning has begun for
DRIVE THE DREAM 2015 to
continue to engage
corporate leaders
For More Information
PEV Resource Center
www.DriveClean.ca.gov/pev
PEV Collaborative
www.PEVCollaborative.org