Bachelor of Management (Hons) Marketing Management Program Educational Objectives To educate the students with latest trends and applicable techniques in the area of marketing. This major prepares them to equip themselves with comprehensive marketing knowledge to face the current competitive and dynamic environment. It is also designed to enhance the students’ personal career growth opportunities with immediate marketable skills. Program Outcomes PO1 Ability to apply fundamental marketing skills and techniques in various business events. PO2 Ability to demonstrate knowledge and competency in the specialised areas of marketing management. PO3 Ability to apply multimedia and ICT tools in meeting industry expectations. PO4 Ability to communicate effectively in creating effective marketing initiative. PO5 Ability to understand strategic dimension of marketing and provide recommendations to various business issues. PO6 Ability to work independently as well as others in a team with integrity and professional ethics. PO7 Ability to develop a healthy mind and enthusiasm towards lifelong learning. PO8 Ability to demonstrate social, cultural, global and environmental awareness. Selected Subjects Subjects Short Descriptions Principles of Marketing An understanding in the fundamental concepts and practices of marketing. Marketing Research Essential skills in conducting marketing research, develop the art of drawing the right inferences from the results of analyses, acquired the skills of data presentation, report writing and oral presentation of final results to clients. An understanding of marketing and be able to plan marketing strategies. An understanding of the three processes of sales management. How the sales organisations formulate, implement, evaluate and control the sales programmes. An understanding of the basic concepts of consumer behaviour, consumer decision making process and effective marketing strategies intended to influence those behaviours. An understanding of the types of strategies retailers use, and retailing strategic principles as the need to develop a sustainable competitive advantage. An understanding of the practice of worldwide marketing; identify global operational differences and analyse the global business environments to produce effective and customer-focused marketing plans. Marketing Management Sales Management Consumer Behavior Retail Management Global Marketing Subjects Short Descriptions Marketing Communication Concepts of marketing communication, its role in overall marketing strategy and key elements of marketing promotions in developing the promotional program. Product Planning and Systematic coverage of product planning concepts, develop planning Management and managing new and mature products based on practical marketing strategies. Service Marketing An integrated approach to the study of services that places marketing issues within a broader general management context. Marketing Strategy An understanding of the concept of marketing strategy, analyse the internal and external factors and develop appropriate marketing strategies for different market situations. Marketing and Information Technology Marketing Channel Management Industrial Marketing An understanding on the usage of interactive media and the on-line environment to create and deliver marketing messages, customer services, and information products to multi-cultural and multi-national customers. Knowledge and skill on managing distribution channels. An understanding in business to business marketing, identify the factors influencing industrial decision making and develop effective marketing program for business customers. Job Prospects Graduates have employment opportunities in industries such as banking, insurance, finance, manufacturing, education, consultancy, and international trade. Job prospects are Presidents, Chief Executive Officers, Marketing Directors, Marketing Consultants, Marketing Managers, Department Heads, General Managers, Lecturers, Product Managers, Marketing Vice-President, Event Managers, Service and Operation Managers, Supply Chain Managers, Strategic Planners, Quality Control Managers and Customer Relations Managers.