MEDIA RELEASE
Rogers’ Chocolates to open new retail store at Uptown in September
July 16, 2013 - Rogers’ Chocolates Ltd. is expanding with a new retail location at Uptown. This
is the ninth storefront for the company that makes its premiere-quality chocolates just five
kilometers from Uptown in their 20,000 square foot Saanich factory.
“Our new store at Uptown is part of Rogers’ Chocolates retail growth strategy,” said Larry
Sullivan, president and CEO, Rogers’ Chocolates. “We see tremendous potential to reach a
broad range of customers here.”
Sullivan and the team at Rogers’ Chocolates saw an opportunity at Uptown to complement their
eight existing Rogers’s Chocolates retail locations. They include, in Victoria: Government Street,
Oak Bay, Sidney and the Roger’s Chocolates factory outlet in Saanich, three Vancouver stores:
Granville Island, Gastown and Park Royal as well as one location in Whistler Village.
The more than 600 square foot location on Uptown’s high-traffic Town Plaza is similar in size to
Rogers’ Chocolates on Oak Bay Avenue. It will carry their full line of chocolate products as well
as scooped ice cream and ice cream bars.
The first Rogers' Chocolates were made in Victoria in 1885 and in the 128 years since, the
company has developed a world-renowned product line and brand that’s popular with everyone
from locals to the British royalty. Throughout this success, Rogers’ Chocolates has remained an
independent company that nurtures tradition as it innovates.
“Rogers’ Chocolates is such an important part of Victoria’s cultural history and has a brand that
truly represents quality,” said Roberta Ferguson, general manager, Uptown. “We are delighted
to have this store opening on our Town Plaza, it is sure to attract a lot of attention from
Uptown’s visitors.”
Construction on the new store at Uptown is scheduled to begin soon. It will be transformed to
create the traditional look and feel synonymous with the Rogers’ Chocolates brand. Rogers’
Chocolates Uptown is expected to open in early September.
About Rogers’ Chocolates: Rogers' Chocolates is steeped in tradition and a rich history that
has earned them a reputation as one of Canada's premiere chocolate makers. The first Rogers'
chocolates were made in 1885 by Charles "Candy" Rogers in the back of his grocery store in
Victoria, BC. In 1891, Rogers expanded his chocolate operation to the company's current
heritage storefront on Government Street.
Today the company has eight retail stores, several hundred wholesale outlets and ships to more
than 50 countries around the world through a thriving online and mail-order business.
About Uptown: Uptown serves the community as a workplace, meeting place and a centrallylocated retail hub with a mix of local, regional, national and international tenants. A project of
Morguard Investments Limited, Uptown will offer 860,000 square feet of sophisticated open-air
shopping, Class A office space, stylish restaurants and deluxe amenities upon completion. As
Greater Victoria’s greenest shopping experience, Uptown is compact, full of greenspace and
easily walkable. For more information visit shopuptown.ca.
Using only a fraction of the land of a conventional development, Uptown is designed to the
LEED for Neighbourhood Development (LEED - ND) Gold standard. In addition, individual
buildings at Uptown are designed to target either LEED Silver or LEED Gold certification.
Uptown welcomed its first tenants in late 2010 and completed phase two of the project in late
2012. Both phases include retail and commercial space. Phase three, including a possible
residential component, is currently in the pre-development design stage.
About Morguard Investments Limited:
We are experts in North American real estate ownership, investment and management. We
manage our own diversified portfolio. We serve major institutional clients and private investors.
Today, our assets owned and under management are valued at $13 Billion. Our portfolio
comprises of 53 Million square feet of high-quality commercial properties across office, industrial
and retail asset classes and more than 14,000 multi-unit residential suites. Our strength is our
ability to identify real estate potential and to realize performance – consistently. For additional
information, visit www.morguard.com.
-30Media Contact:
Christine Gleed
christine@mouthpiece.ca
250-857-7517