YEAH @ AIDS 2014
YEAHs Role as the lead Australian partner
of the AIDS 2014 Melbourne Youth Force
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YEAH delivered in its role as lead Australian partner of the Melbourne Youth Force,
the official platform for coordinating youth participation and voice in the lead up to and
during AIDS 2014.
Since August 2013, YEAH’s CEO has also taken on the role as Co-convener of the
AIDS 2014 Youth Program and Melbourne Youth Force (MYF).
Under YEAH’s leadership, 35 young Australians and 35 international youth were
selected to participate in the MYF representing HIV, BBV and STI organizations from
across the globe, along with students studying in a broad range of related fields.
YEAH was responsible for the overall coordination of the work of the 7 MYF
subcommittees to deliver the youth program during AIDS 2014.
YEAH took a lead role in the development of the MYF advocacy messages that were used
As the pillars to build the 2014 MYF Youth Action Plan.
The youth action plan was developed though the participation of over 200 young leaders
during the MYF Youth Pre-Conference at the State Library of Victoria on July 18th and 19th.
MYF Youth Pre Conference
18th & 19th July State Library of Victoria
Delivery of a full two-day program of technical and skill building sessions for the 200 young delegates
including many young Australians who attended the AIDS 2014 youth pre-conference at the State
Library of Victoria on the 18th-19th July. YEAH coordinated sessions with a wide range of global experts
including UNAIDS, UNICEF, UNESCO, UNFPA, WHO and the Global Fund.
The first morning of the MYF Pre Conference coincided with the tragic news of the MH17 crash.
YEAH’s CEO and co-convener of the Melbourne Youth Force gave the opening address for the preconference and in light of the tragic news invited all of the youth delegates to stand and take part in a
‘giant’ group hug (pictured below).
AIDS 2014 Melbourne Youth Force Delegate Bags
• YEAH leveraged its networks
and relationships to provide
young delegates attending the
Melbourne Youth Force PreConference with a range of
useful resources and materials
that would enhance their
conference experience, as well
as promote Australian public
health campaigns and
organisations to a young,
passionate and global audience.
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YEAH assembled a bag with
collateral conservatively worth
$25 per bag (or $6250 total),
delivering great value to the
MYF pre-conference delegates
• 250 x Red Aware branded bags
were provided by YEAH and
assembled by MYF volunteers
• Content for delegate bags was
coordinated by YEAH staff and
sourced from a range of
organisations
AIDS 2014 Youth Symposium
Young leaders used this session as an
opportunity to present the MYF Youth
Action Plan to leaders from UNAIDS and the
Global Fund
This high level session in the AIDS
2014 Program was co-facilitated by
YEAHs CEO, Alischa Ross and
Anders Nordström, Ambassador for
Global Health at the Department for
Multilateral Development
Cooperation
Ministry for Foreign Affairs, Sweden.
The session brought together a
number of young leaders
representing key affected
populations and members from he
MYF to youth leadership in the
global response to HIV in 2014 and
beyond.
Partner Organisations
• Organisations who donated material included: Living Positive
Victoria, The Victorian AIDS Council, UNICEF, Telstra, Minter
Ellison, The Burnet Institute, Marie Stopes, Positive Women,
The University of Melbourne, Museum Victoria, The City of
Melbourne, Melbournalia, Melbourne City Sight Seeing &
YEAH.
• Items included: Notepads, pens, lanyard, waterbottle, a range
of sexual health campaign information (including GLBTIQ and
indigenous materials), Tickets for free shuttlebus service
provided by YEAH, Free tickets to Melbourne Museum
provided by YEAH, iPhone speakers and information about
Australian public health services and campaigns.
AIDS HEALTHCARE FOUNDATION (AHF)
AIDS 2014 Satellite Session: Marketing HIV Strategies
YEAHs Case Study presentation of the Red Aware Campaign
There was a high level of interest and
questions from the audience regarding
YEAHs innovative approaches to
health promotion and our youth led
peer education program
• Sunday, July 19th, 2014
• Approximately 100 people
attended
• Overview of marketing
strategies including social
media, online campaigns and
resource sales across HIV and
sexual health awareness
organisations
• Very positive reaction to the
Red Aware campaign content,
especially in the context of
YEAHs major annual music
festival project at Groovin the
Moo
Overview of Workshop
• The workshop included organisations from the United States of
America, Ukraine, Russia, Netherlands and Australia
• Facilitated by AHF, Dance for Life, RedAware and a Ukrainian HIV
prevention organisation working with young people
• Each agency presented case studies to share insights into the
effectiveness of their community engagement and methodologies of
their health promotion campaigns
Lessons Learnt
• The audience were invited to vote for their favorite campaigns. Red
Aware was recognised as being a highly cost effective, resourceful
and innovative organisation.
• The audience size exceeded expectations especially as the satellite
took place prior to the official conference opening, demonstrating
that organisations are looking for effective marketing strategies for
HIV prevention
• People were really interested in YEAH’s approach to peer education
at Music Festivals as an innovative, cost effective and sustainable
model for community engagement.
AIDS 2014 Connecting Schools Program
TOTAL INVESTMENT: $6000
Delivered & Funded by: YEAH, Melbourne Planning Group, Life Technologies, Victorian
Infectious Disease and Immunity Network and The Alfred Hospital Resource Centre
Connecting Schools Program at the AIDS 2014 Global Village
Dates and Attendance Numbers
July 21st, 2014 – 14 Secondary students attended
July 23rd, 2014 – 20 Secondary students attended
July 24th, 2014 – 62 Secondary students attended
Total Attendance: 96 students
Partners
• YEAH – Primary peer education workshop
facilitator
• Walter + Eliza Hall
• Monash University
• Burnet Institute
• GTAC
• Teenage Expo
School Program Design and Objectives
Key Outcomes from the workshop were to providing students with:
• Basic FACTS about HIV and AIDS including transmission, testing,
treatment and prevention
• An understand of local and global challenges associated with the HIV
and AIDS epidemic.
• An understand that HIV and AIDS and sexual health related stigma
and discrimination still exists and tool on how to combat stigma.
• Skills necessary to tackle sexuality-related stigma amongst peers and
within their schools and communities.
• An opportunity to develop networks with other student leaders and a
practical way to connect to the Youth Program at AIDS 2014.
Interested schools nominated between 2-5 student representatives
who attended a 90 minute workshop facilitated by YEAHs trained
youth peer educators and some additional volunteers from across
partner organisations.
Workshop learning's for students
– Introduce the basic science behind how HIV attacks the body and
leads to AIDS;
– Provide information that is relatable to events at the conference, to
highlight the cutting edge research and advocacy occurring locally
and overseas;
– Use interactive activities and team building exercises to assist
students in understanding the many aspects of the HIV challenges
of their generation;
– Dispel myths about ‘Who gets HIV?’, in the process explaining
how HIV can and cannot be transmitted, to empower students to
make informed decisions and challenge their own thinking;
– Highlight scientific breakthroughs that have revolutionised HIV
treatment and prevention;
– Emphasise the ways that stigma and discrimination have impacted
the spread of HIV and;
– Empower students to ask ‘What can we do?’ to make a difference
to increase HIV awareness and reduce HIV-related stigma.
School Participants
School
John Monash Science School
Westbourne Grammar
St Kevin’s College
Mckinnon Secondary College
Ashwood College
Fintona Girls’ School
Woodleigh School Langwarrin
Mt Eliza Secondary College
Melbourne Girls college
Penleigh and Essendon Grammar School
Overnewton Anglican Community College
St Margaret's College
Catholic Ladies College (CLC)
Overnewton Anglican Community College
Wesley College
Year level
12
11
10s + 11s
9
9
9
10
12
9
12
10
9
9 + 11
12
12
YEAH contributed
• Trained peer-educators to facilitate workshops
• Majority of the workshop content and activities
building on the existing Agents of YEAH Peer
Education Training and Leadership program
• Support for other volunteers involved
• Resources for workshops
• Contributed to evaluation resources
Feedback from Peer Educators
“The students were very
engaged! They were selected
from leadership groups from
each school so were eager to
learn and willing to participate.
The teachers also provided
positive feedback. I liked that
we were the first workshop
because had less time
restrictions than following
sessions.”
Caitlin Hennessey,
Adelaide Local Leader
“Enthusiastic responses
from the highschoolers”
Aurora Killey,
Melbourne Agent of YEAH
YEAH @ AIDS 2014
Meet the Experts Panel Session Report:
Snapshot
• Meet the experts panel session, Tue 22nd July
• Provided an interactive panel discussion with 3 global leaders
with vast experience working in HIV and global public health
• The session was chaired by Alischa Ross, CEO YEAH
• Facilitated by: Alischa Ross, CEO YEAH
• Speaker 1: Professor Rob Moodie - Inaugural Director of
Country Support UNAIDS, Professor Public Health
• Speaker 2: Steve Kraus - Director UNAIDS Regional Support
Team Asia Pacific
• Speaker 3: Lady Roselyn Morauta - former First Lady of
Papua New Guinea and Chair of PNG Country Coordinating
Committee for the Global Fund
• The audience described the session as one of the most
emotionally insightful and inspiring session of AIDS 2014 with
a clear message about the importance of love and the
centrality of human rights in health.
Session Overview
• Freely accessible to the public, this meet the experts Q & A
panel brought together internationally renowned leaders in
the global response to HIV, creating a platform for them to
inspire and be a catalyst to motivate thinking beyond
traditional approaches to public health.
• The session challenged current thinking on what makes
effective leadership, discussed and debated the impacts of
working upstream and down stream in public health, and
opened up dialogue around innovation and building
partnerships across sectors and a broad range of professions.
• View the session online: http://youtu.be/R5so4kDlLQ?list=UUMkPYKUROhoJ7r6uNFUxLew
YEAH @ AIDS 2014
Workshop Report:
Harnessing the Potential of Social Media
in Global HIV Prevention, Education and
Community Building
Snapshot
• Program Session, Wed 23rd July
• Approximately 200 people attended
• Provided overview of social media strategies
and case studies (Red Aware and B-Change).
• Very positive reaction to content, particularly
RedAware and B-Change case studies.
• High level of audience interest in applying
lessons learned in above campaigns to their
own community work.
Workshop Participants
• Ariel Cerrud, Youth Activist Network Coordinator,
Advocates for Youth (USA)
• Laurindo Garcia, Founder, Bchange (Philippines)
• Felix Scholz, Resources Manager, YEAH (Australia)
• Kaushi Kogar, Volunteer Coordinator, YEAH
(Australia)
• Brigitte Tenni, Senior Technical Advisor – HIV, The
Nossal Institute (Australia)
Overview of Workshop
• Ariel Cerrud provided an overview of social media engagement
strategies for not-for-profit organizations with a strong focus on
advocacy and political engagement.
• Felix Scholz followed up, presenting the Australian RedAware
campaign as a case study, highlighting challenges and the successes
of the national campaign that deals broadly with youth sexual
health.
• Laurindo Garcia discussed Bchange case study and problems of
large, multinational communities, particularly dealing with issues of
diverse language and cultural attitudes around sex and gender
diversity in Asian contexts
• Kaushi Kogar and Brigitte Tenni discussed how a social media
AIDS2014 focused advocacy campaign could be developed around
the specific example of the Trans-Pacific Partnership.
YEAH @ AIDS 2014:
Peer Education Workshop Report
Dynamic, diverse & inclusive: evidence-based
approaches to HIV and sexual health peer education for
young people
Snapshot
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Program session, Thursday 24th July 2014
Duration: 3 hours
Approximately 100 audience attendance
Provided an in-depth overview of best-practice
and evidence base frameworks for peer education
approaches for young people
• Highly interactive and participatory based
workshop which received positive feedback from
participants
• Presenters provided anecdotal evidence of
workshop participants seeking follow-up
discussions and resource requests
Workshop Presenters
• Alex Tanglao – Youth Empowerment
Against HIV/AIDS (YEAH)
• Rosa Roberts - St Kilda Youth Services &
Youth HIV and Sexual health Peer
Educator (YEAH)
• Fita Utami – Young People Alliance
• Duncan Moeketse – Y+ Programme
• Shubha Kayastha – Y Peer
Overview of Workshop
Session Topic 1: "Peer Education Standards” - Presented by Shubha
Kayastha. Participants were given hypothetical scenarios and asked to use
these standards as a checklist to plan, recruit, train and evaluate a peer
education program
Session Topic 2: "The importance of cultural sensitivity for Peer
Education Programs” - Presented by Fita Rizki Utami. Participants were
taught about how cultural sensitivity consists of a body of knowledge and
interpersonal skills that allow a peer educator to provide information to the
audience from a certain culture.
Session Topic 3: "Including gender and sexuality diversity in peer
education workshop content”- Presented by Alex Tanglao and Rosa Roberts.
Participants were challenged to reconsider the way peer education workshop
content is delivered and provide for more inclusive language.
Session Topic 4: "Self-empowerment theory and peer education
programs” - Presented by Duncan Moeketse. Participants were introduced to
the theory of self-empowerment and how it can be an effective tool for
encouraging peer educators and preventing them from becoming burnt out.
YEAH’s Condom Castle in the
AIDS 2014 Global Village
Victorian Health Minister David Davis
meets YEAHs youth sexual health peer
educators at their Condom Castle in the
AIDS 2014 Global Village
Sir Bob Geldof Meets delegates at YEAHs
Condom Castle in the AIDS 2014 Global
Village
Video Production Summary:
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A short film narrated by YEAH’s young peer educators was produced
featuring highlights of YEAH’s AIDS 2014 public engagement activities,
including key global and local HIV statistics, call to action messages
focused on prevention of HIV transmissions and the end of community
stigma along with vox pop interviews highlighting the public’s reaction to the
installations and their general awareness of HIV and the AIDS 2014
conference.
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This along with a series of other short films made by YEAH in and around
the AIDS 2014 conference were designed to further maximize public reach
and promoted through a number of local and global health organisation’s
websites and social media channels.
YEAH’s Youth led HIV awareness campaign @ AIDS 2014
http://youtu.be/I0fXAE99fVw?list=UUMkPYKUROhoJ7r6uNFUxLew
Honouring the Past Hope for the Future Towards an HIV
Free Generation projections highlights
http://www.redaware.org.au/video- gallery-2/yeah-aids-2014-stop- motionprojection/
AIDS 2014 Youth Legacy Street Art Project
http://youtu.be/T9Kq3Gmlppc?list=UUMkPYKUROhoJ7r6uNFUxLew