Social Media Marketing Plan
Prepared by: Lindsay Buchanan
December 3rd, 2015
Backer-Springfield
Headquarters: 4700 John Bragg Hwy., Murfreesboro, TN 37127
Phone: (615) 907-6900
1
Backer-Springfield Social Media Marketing Plan
Table of Contents
Upfront Analysis…………………………………………………………………………………………………..…………..…...2-5
Best Practices Report ………………………………………………………………………………………………….………….6-9
Recommendations Report…………..……………………………………………………..…………….….….…………10-12
Operations Plan…………………………………………………………………………………..………………….………….13-15
Calendar……………………………………..……….………………………………………………………………….………….16-27
Presentation……..………………………..……….………………………………………………………………….…………..….28
Citations……………………………..………………………………………………………………………………….……………….29
2
Upfront Analysis Report
Backer-Springfield is a business that specializes in manufacturing heating elements for
manufacturing giants, such as Whirlpool, Electrolux, and GE. Their business model is B2B, and
most business is conducted through existing customers or accounts expanding to include more of
a company’s business.
The company currently has their main website and a Facebook profile to promote their business.
Currently, no other social media platforms are facilitated into their marketing plan. Their online
presence is very low and has much room for improvement.
Company Website
The website was built in 2013. It has a very basic and simplistic layout that is less than appealing
and dated. The website facilitates very few visual communication strategies, opting instead for
blocks of text that purge large amounts of information on the home page. The text is mostly the
same size and color with very little variation. There is very little usage of color across the whole
website aside from black and white, other than light blue and the smallest amount of red.
Spelling and grammar mistakes are also present in several places in the site’s text. There is also a
link to the company Facebook page at the bottom. It is important to note that the website does
not accommodate for tablets or smartphone devices.
There are several pages on the website: Products, Aftermarket, Locations, and Backer Group. All
pages have a similar model and use the same colors and overall design scheme.
3



Products and Aftermarket are informative and contain product photos as examples, as
well as links to a downloadable PDF file for each market segment catalog.
Locations tab contains a basic map with the locations of every company. The map is hard
to read and does not make sense of the company’s positioning with its parent company,
NIBE. The page also contains a listing of other locations and the contact information for
each along with a link to each website.
Backer Group is a broken link.
The website needs to be updated from top to bottom. A more appealing layout could be chosen.
It should be sleeker and more modern so it contributes to the new and innovative brand image
that the company is trying to present. The content should be updated to be more interesting, as
well as readable. Interactive elements would also be a nice addition. Text should be broken up
with more dynamic elements to make the more important parts stand out. Minimizing the volume
of content on the first page would also allow the website to not look as intimidating. New
product photos should be implemented, as well as adding dimensions of each element to the
product photos for consumer use. The map should also be made to make more sense, as BackerSpringfield is not in every one of those locations. Its relationship with the parent company,
NIBE, should be clearer as designated in the new company brand.
4
Facebook
The company’s Facebook page is simple, but seems to be slightly better than the main website.
Backer-Springfield has 165 likes and 65 views. The posts are sparsely scattered and inconsistent,
the last posted 11 months ago (January 9th, 2015). The profile has 9 reviews, but all are from
employees about what it’s like to work for the company rather than customers detailing their
service experience.
The About page has an adequate amount of information about the company. The Photos page is
very basic and contains albums of photos of the outside of the main headquarters and product
photos.
The page could be updated slightly to reflect the company’s new brand image. The header should
be updated, as well as the company logo for the profile picture. Posts should be more frequent
and should contain material that contains images and links and pulls in the reader. The company
should also work on building more of a social media presence across more than one social media
platform, as well.
5
Primary Research
Backer-Springfield’s new marketing team has been working on a new company brochure which
will roll out the company’s new brand image. Other marketing materials, including social media,
will follow this model.
Vice President of Commercial Sales & Development at Backer Springfield Jamie Holley wants
to establish this new brand image within all company materials. “I want everything from the
website to the New Hire paperwork to reflect this new change. Backer has a history of remaining
stagnant to changes like this, but I’m going to make sure that we create a more modern image for
ourselves that can be respected and leave an impact on all existing and potential customers.”
The Director of IT Rick Smith, the designer of the current social media, understands that the
existing materials need to be updated. “I created everything in a hurry. It needs to be overhauled,
but I just never had the time. I would like to see better product photos and better content. It
should be something that people want to look at, and not because they have to.
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Best Practices Report
Backer-Springfield has a very low social media presence, but compared to other competitors,
they are around average. The main competitors are Zoppas and Chromalox.
Zoppas
Zoppas is the largest competitor for the company. At present, Zoppas has a main website and no
presence on other social media platforms, such as Facebook or Twitter.
Main Website
The main website leaves room for
improvement. It runs slow and has an
odd effect that allows the graphics to
“sweep” into place, hindering its
readability. The colors also contribute to
the site’s overall issue. The design might
not be the best, but the content on the site
is informative and describes the
company accurately
Chromalox
Chromalox is a local company that remains a large competitor for the company. They have a
main website that is well done, as well as profiles on Facebook, Twitter, YouTube, LinkedIn,
and Google +.
Main Website
Chromalox’s main website
(https://www.chromalox.co
m) is very well done. The
content is informative and
succinct and the graphics are
clear. It is also worth noting
that the site is optimized for
tablets and mobile.
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The site also has great
navigation, making it easy to
find any information that a
consumer might be looking
for. The links to the
company’s social media
accounts are clearly
displayed and make them
easily accessible.
Social Media Accounts
Chromalox has 359 likes on Facebook.
Their information is very thorough and they
have interesting photos to represent the
business. The page is updated close to every
2-3 days with a post about a recent events, a
new study or product, or promoting a
charity that they are working with.
Chromalox has 124 followers on Twitter and 6
likes. Their Twitter is updated around every 2-3
days and is a direct reflection of the company
Facebook in terms of content. The company uses
the hashtag #Chromalox and it has a small
presence on Twitter.
The company’s profile on Youtube has 50
likes and 17 videos. The account was made
in 2013 and posts about 3-5 times a year,
with videos such as Brand Values and
presentations at trade shows. The most
watched video has 4,436 views.
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Chromalox’s Google + has 19 followers and
29,361 views. The information is close to the
same on the Facebook and Twitter profiles.
The company uses their profiles to be easily found and contacted by consumers. They also
respond to customers quickly through the use of their hashtag or DMs.
It is also notable that the company does not have an Instagram, but their hashtag has been used
several times by employees at shows, as well as a charity that they contribute to (Greenlight A
Vet Initiative).
Why Social Media?
In terms of the competition, Chromalox has the best grasp on the facilitation of social media into
their marketing plan. Although traffic might be lower on their sites, it is clear that they still take
the time and effort to remain active and provide clear and accurate content that might be of
interest to their customers.
One could argue that since the competitors do not have high volumes of traffic on their social
media profiles that building a platform on these sites is not important, but research shows that is
not necessarily the case.
According to 2014 reports by Hubspot, 92% of marketers in 2014 claimed that social media
marketing was important for their business, with 80% indicating their efforts increased traffic to
their websites. And according to 2014 reports by the Social Media Examiner, 97% of marketers
are currently participating in social media.
If other competitors have built platforms through social media, then it is important to compete
with that and build platforms of your own (the same as company’s do with new technology and
products). Even if traffic isn’t in high volumes to profiles in the heating element market right
now, there is still volume and there is potential for growth. Many things are moving online and it
would be unwise to ignore the trend.
In a B2B environment, companies are marketing towards industry-savvy professionals. In the
heating element business, it is plausible that most companies already know the name and
information surrounding the business, but social media will allow you to remain current to
consumers and help you to better communicate product lines and information about the
company.
Business Content describes it as, “B2B content may not have the millions of page views that
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B2C counterparts get, but it addresses a higher-value, more deeply invested audience. Your
audience is already knowledgeable about their industry; you don’t need to tell them their
business. That leaves you free to focus your social media content on building awareness of you,
establish thought leadership, build your brand and get that highly informed audience more
engaged with what you have to say.”
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Recommendations Report
Given the nature of Backer-Springfield’s social media presence, it is in the company’s best
interest to consider these marketing goals in order to positively improve their existing presence
on the company website and the company’s profile on Facebook, as well as to increasing their
media presence by expanding to new platforms.
Company Website
Backer-Springfield’s website should be completely updated. The website should be re-done with
a more modern and more visually-appealing layout. The content on the website needs to be
broken up into smaller, more readable blocks of text. Including relevant graphics and images to
accompany each block would also add to the overall aesthetic and make content stand out more.
The main page should be scaled-down to ensure that visitors are not overwhelmed at first-glance.
Adding more visuals and implementing graphs and images will make communication smoother
and improve the website overall. Different variations of text and color will also make the most
important elements stand out. It is also important to check all content for grammar and spelling
errors in order to look more professional.
A more concise and informative company biography should be included on the site, as well as
easy to understand contact information. The relationship between the parent company and
newly-acquired companies are hard to decipher with the current information. Creating interactive
maps and photos would be useful in this instance.
The site’s navigation should be updated to ensure that all the links and tabs work properly. The
site could also use more the navigation more effectively by making sure that all content is
relevant, clear, and interesting.
In terms of product, easily-navigable product catalogs should be included on the site. In order to
make these catalogs more interactive, elements such as 3-D models and product dimensions
would be helpful to potential customers. Sales reports could also be included in PDF form on the
website.
The website should also be able to accommodate all devices, such as smartphones and tablets.
Social media platform links should also be clearly visible and updated.
Facebook
As evidenced in the Best Practices Report, one of Backer-Springfield’s main competitors (more
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descriptively, Chromalox and Zoppas) has a strong social media presence on Facebook. In B2B
marketing, social media may not be as important in obtaining existing relationships and
expanding to new clientele, but given the fact that the Internet is becoming such a powerful tool
across all industries, and the fact that a main competitor has such a largely developed and
organized presence, it is important to develop a strong presence on Facebook. This will ensure a
competitive edge, as well as provide information about the company to Facebook users.
Facebook has 1.01 billion daily active users as of December 27th, 2015. To even reach a small
percentage of these users, even if only from a business standpoint, would impact business
outreach. Currently, the company’s Facebook has 165 likes and 65 views. The current metrics
could be improved by posting more frequently, also by creating interesting content to post.
Twitter
The company should expand their media presence to include Twitter. Twitter has 302 million
active users as of May 2015 and has developed into a very effective marketing tool that is not
being utilized by Backer-Springfield.
The company should create a profile to expand their media presence. In order to effectively
utilize Twitter as a marketing tool, the company should generate content that is of interest to
consumers, as well as be sure to post frequently. Posts should include graphics and images to
make posts more eye-catching.
Twitter Analytics is also important in order to measure the metrics of the company’s Twitter
profile overall, as well as individual tweets. It’s important to determine the best times to post
tweets, as well as determine what content works best and appeals most accurately to its intended
audience.
LinkedIn
Since the company has a B2B business model, LinkedIn is a very important marketing tool. With
400 million users worldwide, LinkedIn makes it possible to directly market to businesses, as well
as keep up with other competitors.
This platform allows for easy communication of new product lines, pricing, and product
development. This is a tool that would be a great resource as long as it is kept current and
accurate.
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YouTube
YouTube is currently being used by main competitor, Chromalox, as a way to communicate with
consumers about new product lines and company announcements that concerns customers.
This platform has 1 billion users worldwide and 4 billion video views per day. It allows creative
media announcements that will catch the attention of the intended audience. It also leaves the
opportunity for cross-marketing since these videos can be easily facilitated into the marketing
plans for other platforms, such as Facebook and Twitter. The videos are great at grabbing
attention and incorporating important information and turning it into a more entertaining format.
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Operations Plan
In order to successfully implement the new social media marketing objectives, it is
recommended that the company follow the plan written below over the next calendar year. The
plan may be revised if metrics suggest that other tactics would benefit the company more
positively.
Company Website
The company website should be updated to be more modern and visually appealing. The website
needs several updates and is best organized in the following list.
Layout
The layout needs to be more modern and user-friendly. Choosing a layout that is simpler with
more stylistic elements will add to the overall aesthetic and direct traffic to the appropriate places
within the website.
Content
The content should be broken-up into more readable blocks of text with appropriate,
accompanying visual elements. Breaking-up the content will make the site less intimidating to
visitors and will improve readability overall. All content should be checked for spelling or
grammar errors.
The company biography should be updated to reflect an accurate description of the relationship
between the parent companies and newly acquired companies. Interactive content, such as maps
with locations of each company and manufacturing facility, and photos would make the
relationship more accurate and understandable.
Images
The website should contain images of the company and the logo that are relevant and interesting.
The current image of the various heating elements is too busy and should be scaled down to a
simpler image.
Communication will improve if the site adds relevant and interesting graphics, charts, and
images to communicate business strategies and information.
Navigation
All navigation links and tabs need to be updated to ensure that they work properly. Adding links
to sales reports, product catalogs, and descriptions should also be included.
Product catalogs should be updated to include product dimensions and 3-D models of each
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individual heating element. PDF’s of all documents should be available to download, as well.
The website should also be able to accommodate all devices, such as smartphones and tablets.
All social media accounts should have working links that are visible on the website.
Facebook
Backer-Springfield’s Facebook profile would be most effective by generating posts around 2-3
times a week. Content should be relevant to the company’s directed audience, including
company announcements, new product lines, and anything that might interest consumers.
Content should include graphics, important documents, or company-made YouTube videos.
Facebook is also a good way for the company to promote charitable events and organizations
they are involved in.
The profile picture should be the same across all platforms. The banner photo should be changed
to something simpler and more visually appealing than groups of various heating elements. A
company photo would be a better choice for the banner photo.
Hashtags for the company should be created to make evident who is talking and posting about
the company. All posts should include the appropriate hashtag and should be consistent across all
posts. #Backer or #BackerSpringfield are potential hashtags that could be implemented.
Facebook Analytics makes it possible to analyze the success of hashtags, the reach of each post
and which posts are the most successful to determine the best times and most relevant content to
post. Facebook Analytics should be monitored at least twice a week, with findings for the profile
and most successful posts recorded onto an ongoing Excel spreadsheet or GoogleDoc.
A report should be created at the end of every month and at the end of the year. All analytics
from Facebook should be included in the report. Also, a detailed account of the findings, as far as
what times and content works best, should be included in the report.
Twitter
The company’s Twitter profile should be created to reflect a lot of the same company
information that the Facebook profile has displayed. The profile and banner picture should be
consistent with Facebook and all other social media platforms.
Posts should be created 2-3 times a week. All posts should contain a concise tweet, the company
and/or current project hashtag, and if possible, some form of media, such as a graphic, relevant
article, or company YouTube video. Tweets can be used to promote the company’s main
website, Facebook page, or YouTube channel. It is also effective in cross-marketing across all
platforms and directing traffic to company posts and sites.
Twitter Analytics should be used to monitor tweets to ensure that tweets are being posted at the
best times to be seen, liked, and re-tweeted. Links can also be monitored to see which were
15
found to be the most relevant and interesting. Other analytics from other company sites can be
monitored to see if traffic was directed to individual sites through specific tweets.
All metrics should be recorded in an Excel spreadsheet 2-3 times a week, at least. A report
should be created at the end of every month and at the end of the year. All analytics from Twitter
should be included in the report. Also, a detailed account of the findings, as far as what times and
content works best, should be included in the report.
LinkedIn
The company’s profile on LinkedIn should be consistent with all other social media platforms.
The appropriate company information should be displayed on the profile, as well as consistent
profile and banner images.
Company information should be as detailed and current as possible. All banner and profile
images should be consistent with all social media platforms. Any company announcements or
important information should be listed on LinkedIn. All tradeshow information should be posted
on the account, as well as product line information.
The profile should be updated around twice a month. All information regarding LinkedIn should
be included in the end of the month and year reports.
YouTube
The company should create a YouTube channel which will create videos that informs consumers
of company announcements, new product lines, charitable involvements, trade show
participation, and any other interesting events. Creative ideas, such as employee spotlights, could
be created once a month. All banner and profile pictures should be consistent with all other
social media platforms.
YouTube videos should be created and posted 1-2 times a month. Each video should be 5-7
minutes in length and should be creative, informative, and entertaining. All videos should be
promoted on Twitter and Facebook.
YouTube Analytics should be utilized in order to track views. Future content could be
determined from these metrics. All information should be recorded once a week in an Excel
spreadsheet or GoogleDoc.
A report should be created at the end of every month and at the end of the year. All analytics
from YouTube should be included in the report. Also, a detailed account of the findings, as far as
what times and content works best, should be included in the report.
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Calendar
Backer-Springfield Social Media Calendar
~ January 2016 ~
◄ Dec 2015
Sun
27
Mon
28
Tue
29
Wed
30
Feb 2016 ►
Thu
31 New Years
Fri
Sat
1 New Years Day 2
Eve
3
10
17
24
4
5
6
7
8
-Create metric
spreadsheet
-FB post
-Twitter post
-Record metrics
-Begin work on
YouTube video
-Record metrics
-FB post
-Twitter post
-Record metrics
-Record metrics
-FB post
-Twitter post
11
12
13
14
15
-Record metrics
-Record metrics
-FB post
-Twitter post
-Record metrics
-Record metrics
-FB post
-Twitter post
-Record metrics
-Update LinkedIn
profile
20
18 Martin Luther 19
21
22
King Jr.Day
-Record metrics
-FB post
-Record metrics -Record metrics
-Draft of YouTube -FB post
video
-Twitter post
-Record metrics
-Twitter post
-YouTube video
approval
-Record metrics
-FB post
25 AHR Trade
26 AHR Trade
27 AHR Trade
28
29
Show*
Show
Show
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn post
(AHR Show)
-Record metrics -Record metrics
-Publish YouTube
video
-FB post
promoting video
-Twitter post
promoting video
31
-Record metrics
-Twitter post
-Re-tweet any
responses to
video
9
16
23
30
END OF MONTH
REPORT
Notes: January should focus on research. Post at varying times throughout
the month and pay extra attention to the metrics in order to discover the
best times to post and what content is the most received. Metrics should be
recorded for all social media accounts at the beginning of every day.
All post days can be moved and altered to best fit metric suggestions.
*AHR Show is great opportunity for social media accounts.
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~ February 2016 ~
◄ Jan 2016
Sun
Mon
Tue
Wed
Mar 2016 ►
Thu
Fri
1 National
2 Groundhog Day 3
4 National Wear 5
Freedom Day
-Record metrics
-FB post
-Record metrics
-Twitter post
Red Day
-Record metrics
-Twitter post
8 Chinese New
9
10 Ash
11
12
Year
-Record metrics
-FB post
Wedesday
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
14 Valentine’s
15 President’s
16
17
18
19
Day
Day
-Record metrics
-FB post
-Record metrics
-Twitter post
-YouTube video
approval
-Record metrics
-FB post
-Record metrics
-Twitter post
21
22
23
24
25
26
-Record metrics
-Twitter post
-Re-tweet any
responses to
video
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
-Record metrics
-Twitter post
-Begin work on
YouTube video
(AHR Show)
7
-Record metrics
-Twitter post
-Record metrics
-Twitter post
-Draft of YouTube
video
-Record metrics -Record metrics
-Publish YouTube -FB post
video
-FB post
promoting video
-Twitter post
promoting video
28
29
-Record metrics
-Twitter post
END OF MONTH
REPORT
Notes:
-Record metrics
-Twitter post
-Record metrics
-FB post
Sat
6
13
20
27
18
~ March 2016 ~
◄ Feb 2016
Sun
6
13
Mon
Wed
Apr 2016 ►
Thu
Fri
1
2 Read Across
3
4 Employee
-Record metrics
-Begin work on
YouTube video
America Day
-Record metrics
-FB post
Appreciation Day
7
8
9
10
11
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
14
15
16
17 St. Patrick’s
18
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
Day
-Record metrics
-Twitter post
22
20 Palm Sunday 21
27 Easter
Tue
-Record metrics
-Twitter post
-Record metrics
-FB post
Sat
5
-Record metrics
-Twitter post
12
19
23
24
25 Good Friday 26
-Record metrics -Record metrics
-Twitter post
-FB post
-Draft of YouTube
video
-Record metrics
-Twitter post
-YouTube video
approval
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
28
30
31
Notes:
-Record metrics
-Twitter post
-Re-tweet any
responses to
video
-Record metrics
-FB post
29
-Record metrics -Record metrics
-Publish YouTube
video
-FB post
promoting video
-Twitter post
promoting video
END OF MONTH
REPORT
19
~ April 2016 ~
◄ Mar 2016
Sun
Mon
Tue
Wed
May 2016 ►
Thu
Fri
1
Sat
2
-Record metrics
-Twitter post
-Begin work on
YouTube video
3
10
17
24
4
5
6
7
8
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
11
12
13
14
15 Tax Day
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
18
19
9
16
20
21
22
-Record metrics -Record metrics
-Twitter post
-FB post
-Draft of YouTube
video
-Record metrics
-Twitter post
-YouTube video
approval
-Record metrics
-FB post
-Record metrics Begins
-Twitter post
-LinkedIn update
25
27 Administrative 28 Take our
26
-Record metrics -Record metrics
-Publish YouTube
video
-FB post
promoting video
-Twitter post
promoting video
29 Arbor Day
Professionals Day Daughters and
-Record metrics
-Record metrics Sons to Work Day -Twitter post
-Twitter post
-Re-tweet any
responses to
video
-Record metrics
-FB post
END OF MONTH
REPORT
23 Passover
30 Passover ends
20
~ May 2016 ~
◄ Apr 2016
Sun
1
8 Mother’s Day
15
22
29
Mon
Tue
Wed
Jun 2016 ►
Thu
Fri
2
3
4
5 Cinco de Mayo 6
-Record metrics
-Twitter post
-Begin work on
YouTube video
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
9
10
11
12
13
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
16
17
18
19
20
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
23
24
25
26
27
-Record metrics -Record metrics
-Twitter post
-FB post
-Draft of YouTube
video
-Record metrics
-Twitter post
-YouTube video
approval
-Record metrics
-FB post
-Record metrics
-Twitter post
30 Memorial Day 31
Notes:
-Record metrics -Record metrics
-Publish YouTube
video
-FB post
promoting video
-Twitter post
END OF MONTH
promoting video REPORT
Sat
7
14
21
28
21
~ June 2016 ~
◄ May 2016
Sun
5
12
Mon
Wed
Jul 2016 ►
Thu
Fri
1
2
3
-Record metrics
-Begin work on
YouTube video
-Twitter post
-Re-tweet any
responses to
video
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
6
7 Ramadan starts 8
9
10
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
13
14 Flag Day
15
16
17
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
21
19 Father’s Day 20
26
Tue
22
23
24
-Record metrics -Record metrics
-Twitter post
-FB post
-Draft of YouTube
video
-Record metrics
-Twitter post
-YouTube video
approval
-Record metrics
-FB post
-Record metrics
-Twitter post
27
29
30
Notes:
-Record metrics
-Twitter post
-Re-tweet any
responses to
video
-Record metrics
-FB post
28
-Record metrics -Record metrics
-Publish YouTube
video
-FB post
promoting video
-Twitter post
promoting video
END OF MONTH
REPORT
Sat
4
11
18
25
22
~ July 2016 ~
◄ Jun 2016
Sun
Mon
Tue
Wed
Aug 2016 ►
Thu
Fri
1
Sat
2
-Record metrics
-Twitter post
-Begin work on
YouTube video
-LinkedIn update
3
4 Independence 5
6
7 Eid al-Fitr
8
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
11
12
13
14
15
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
18
19
20
21
22
-Record metrics
-Twitter post
-YouTube video
approval
-Record metrics
-FB post
-Record metrics
-Twitter post
27
28
29
-Record metrics
-Twitter post
-Re-tweet any
responses to
video
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
Day
-Record metrics
-Twitter post
10
17
-Record metrics -Record metrics
-Twitter post
-FB post
-Draft of YouTube
video
24 Parent’s Day 25
26
-Record metrics -Record metrics
-Publish YouTube
video
-FB post
promoting video
-Twitter post
promoting video
31
Notes:
END OF MONTH
REPORT
9
16
23
30
23
~ August 2016 ~
◄ Jul 2016
Sun
7
14
21
28
Mon
Tue
Wed
Sep 2016 ►
Thu
Fri
1
2
3
4
5
-Record metrics
-Twitter post
-Begin work on
YouTube video
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
8
9
10
11
12
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
15
16
17
18
19
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
22
23
24
25
26
-Record metrics -Record metrics
-Twitter post
-FB post
-Draft of YouTube
video
-Record metrics
-Twitter post
-YouTube video
approval
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
29
31
Notes:
30
-Record metrics -Record metrics
-Publish YouTube
video
-FB post
promoting video
-Twitter post
promoting video
-Record metrics
-Twitter post
-Re-tweet any
responses to
video
END OF MONTH
REPORT
Sat
6
13
20
27
24
~ September 2016 ~
◄ Aug 2016
Sun
4
11 Patriot Day/
Mon
Tue
Wed
Oct 2016 ►
Thu
Fri
1
2
-Record metrics
-FB post
-Begin work on
YouTube video
-Record metrics
-Twitter post
5 Labor Day
6
7
8
9
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
12
13
14
15
16
National
-Record metrics
Grandparent’s Day -Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
18
20
25
19
21
22
23
-Record metrics -Record metrics
-Twitter post
-FB post
-Draft of YouTube
video
-Record metrics
-Twitter post
-YouTube video
approval
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
26
28
29
30
-Record metrics
-Twitter post
-Re-tweet any
responses to
video
-Record metrics
-FB post
-Record metrics
-Twitter post
27
-Record metrics -Record metrics
-Publish YouTube
video
-FB post
promoting video
-Twitter post
promoting video
END OF MONTH
REPORT
Sat
3
10
17
24
Notes:
25
~ October 2016 ~
◄ Sep 2016
Sun
Mon
Tue
Wed
Nov 2016 ►
Thu
Fri
Sat
1
2
9
16
23
3 Rosh Hashana 4
5
6
7
-Record metrics
-Twitter post
-Begin work on
YouTube video
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
10 Columbus Day 11
12 Yom Kippur
13
14
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
17 Boss’ Day
18
19
20
21
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
24
25
26
27
28
-Record metrics
-Twitter post
-YouTube video
approval
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics -Record metrics
-Twitter post
-FB post
-Draft of YouTube
video
30
31 Halloween
-Record metrics
-Publish YouTube
video
-FB post
promoting video
-Twitter post
promoting video
END OF MONTH
REPORT
Notes:
8
15
22
29
26
~ November 2016 ~
◄ Oct 2016
Sun
6
13
20
27
Mon
Tue
Wed
Dec 2016 ►
Thu
Fri
Sat
1
2
3
4
-Record metrics
-Begin work on
YouTube video
-Record metrics
-Twitter post
-Re-tweet any
responses to
video
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
7
8 Election Day
9
10
11 Veterans Day 12
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
14
15
16
17
18
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
21
22
23
24 Thanksgiving 25
-Record metrics -Record metrics
-Twitter post
-FB post
-Draft of YouTube
video
-Record metrics
-Twitter post
-YouTube video
approval
Day
28
30
Notes:
29
-Record metrics -Record metrics
-Publish YouTube
video
-FB post
promoting video
-Twitter post
promoting video
-Record metrics
-Twitter post
-Re-tweet any
responses to
video
END OF MONTH
REPORT
-Record metrics
-FB post
-Record metrics
-Twitter post
5
19
26
27
~ December 2016 ~
◄ Nov 2016
Sun
4
11
18
Mon
Tue
Wed
Jan 2017 ►
Thu
Fri
1
2
-Record metrics
-FB post
-Begin work on
YouTube video
-Record metrics
-Twitter post
-LinkedIn update
Sat
3
5
6
7
8
9
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
12
13
14
15
16
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-LinkedIn update
19
20
21
22
23
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
-Record metrics
-FB post
-Record metrics
-Twitter post
27
28
29
30
-Record metrics
-Twitter post
-Re-tweet any
responses to
video
-Record metrics
-FB post
-Record metrics Eve
-Twitter post
-LinkedIn update
25 Christmas Day 26
-Record metrics -Record metrics
-Publish YouTube
video
-FB post
promoting video
-Twitter post
promoting video
END OF MONTH
REPORT
END OF YEAR
REPORT
10
17
24 Christmas Eve
31 New Year’s
28
Presentation
29
Citations
"16 Stats That Prove Social Media Isn't Just a Fad [New Data]." 16 Stats That Prove Social
Media Isn't Just a Fad [New Data]. 6 June 2014. Web. 20 Nov. 2015.
<http://blog.hubspot.com/marketing/social-media-roi-stats>.
"2014 Social Media Marketing Industry Report." Social Media Examiner RSS. 18 May 2014.
Web. 20 Nov. 2015. < http://www.socialmediaexaminer.com/social-media-marketingindustry-report-2014>.
"Chromalox." Chromalox. Web. 15 Nov. 2015. <http://chromalox.com/>.
"Why Social Media Matters to B2B Marketing." Business Content Newsletter Content. 19 Aug.
2013. Web. 20 Nov. 2015. < http://www.businesscontent.com/why-social-media-mattersto-b2b-marketing/>.
"Zoppas Heating Element Technologies." Zoppas Heating Element Technologies. Web. 15 Nov.
2015. <http://www.zoppas.com/zoppas01/default_eng.html>.