Human
Resource
Management
At Zeal Media Pvt.Ltd
submitted to:
Naresh Prasad Shrestha
Submitted by : Mijal Sharma
BIM 7th semester
08-00042-02
Human Resource Management (HRM) is an essential function of management. Human
resource Management is concerned with people element in organizations. It is a systems
approach to management of human energy and competencies in organizational settings to
improve the productive contribution of people. Organization Effectiveness largely depends on
the performance of people working in organization. Better people achieve better results.
“Human resource Management (HRM) is a process consisting of four functions – acquisition,
development, motivation and maintenance of human resource.”
According to DeCenzo and Robbins
Therefore Human Resource Management (HRM) is an approach consisting of four basic
Functions:
1.
2.
3.
4.
Staffing
Training and development
Motivation and
Maintenance of human resource
Therefore, HRM is concerned with attainment of qualitative as well as quantitative aspects of
human resources and use it maximally for achieving organizational goal while simultaneously
fulfilling their aspirations as well.
According to Fisher/ Schoenfeld /Show “Human resource management involves all
management decisions and practices that directly affect or influences the people or human
resource, who work for the organization”
Human Resources Management refers to the policies, system and employment practices
used to obtain, use, satisfy, develop and retain a firm’s employee or human resources.
Human Resources Management involves all management decision and practices that
directly effect on influence the people or Human Resources, who work for the organization.
Zeal Media Pvt. Ltd. the media house established under company act 2048 in 2055 BS. It
was founded by the chairman Ajaya Kranti and his wife Anjan shakya to promote the ad industry
in Nepal as a pioneer. It is situated at the kalanki height ktm. It's been making different visual
ads and paper ads for different well known company in Nepal
Talking about human resource Zeal media formally does not have a separate department
for human resource. The policy and strategy needed for Human resource management is done
informally. But it has certain criteria for selection of employees like interview. The interview is
taken by the chairman with the faculty head. The numbers of employees are listed below:
Chairman
:
1
Managing Director
:
1
Financial Manager
:
1
Marketing Manager
:
1
Head designer and Editor
:
1
Assistant editor
:
1
Assistant designer
:
1
Receptionist
:
1
Clerk
:
2
Driver
:
1
The HRM system of Zeal Media Pvt.Ltd. is given below:
Input
Process
Output
Feedback
Since the organization is not so big and the number of employees working in the
organization is also very minimum, due to which we cannot find any formal hierarchy in an
organization. Despite of all these there are some hierarchy being maintain under the direct order
of chairman. A simple hierarchy is being showed in the following figure:
Chairman
Managing Director
Finance
Marketing
Visual Media Head
Receptionist
Assistant Editor
Driver
Assistant Designer
Clerk
This function includes processes to:
 Identify potential sources (external/department in the organization) of staff.
 Vacancy announcement through media.
 Define skill and activity descriptions that can be used by recruiters and resource
Managers to obtain staff from appropriate sourcing organizations.
 Call the suitable applicant for the interview.
 Select staff for the work.
Training and development activities in HRM are concerned with assisting employees to
develop up to date skills, knowledge and abilities. Training is an attempt to improve current or
future employee performance by increasing an employee’s ability to perform through learning,
usually by changing the employee’s attitude or increasing his or her skills and knowledge.
Training refers to the process of imparting specific skills.
Through the firm is of small scale the training and development is necessary for the
candidate to be part of the team in the organization. Since the firm is the media house the
candidate need to know the strategy of file handing and use of the software that are being used
by the firm. If new employee is recruited he/she is taken as a trainee for nearly 2mon. to get into
the use of the environment and software. It is vital for firm to have an efficient employee. The
training is provided by the senior staff in the organization in the working time. It help in
employee mental development and he/she will know the obstacles during his training. It also
help to maintain the good and necessary attachment for employee to work with other colleague
in the team.
Motivation is one of the important components of HRM. Motivation is concerned with
helping exert at high energy levels. Motivation is force that impels one to work. There may be
different factor of motivation to employee to some motivation may be money to some motivation
may be status or position etc. there are different theories and different theories are applied in
different situation.
After getting the training the employee might seek other option. For those we need to
motivate the employees. So to motivate them to work in this company and to invest their benefits
in the organization they are promoted and increment in salary is given in regular basis.
Organization gives different reward for the project. It gives bonus and free tickets for movies and
other concerts for doing the project before the time bound and other incentives if addition project
is done in that same period. It also gives transportation facility like bike and petrol.
It refers to the ability of the organization to keep the employee in enthusiastic phase in
the working hour. It involves in making the employee to feel as if h/she is in home and finding
the homely environment. It is concerns with keeping the employee loyalty and commitment
towards the firm.
For achieving this, firm do different activities regularly. it organizes different concerts in
every year, take in different field visits. It also takes to other similar organization to learn new
ideas from them. During the time of shooting it takes all crew of the office for refreshment and
learning the new materials in the external environment. It also take us to picnic and trekking for
refreshment of the employee in timely basis.