Pharmanex
Live better…longer
Get the world their number!
Scanner - A powerful business tool
• An Extraordinary Business with Global Exclusive
Rights on a Proprietary Patented Technology
• Key Patent issued March 20, 2001
– 8 Patents Total in the US, Europe and Asia
A disruptive technology - measuring
carotenoids at the site of action
• Take 14-21 days and
invasive
• Complicated and
expensive
• Instantaneous and noninvasive
• Simple and at site of
action
Simple explanation of how the scanner works: Which
part of the equation that you don’t understand?!
• Let {Xn} be a strictly stationary symmetrical and j
be mixing sequence of random variables, E X1 =
0, Sn = ånj=1Xj, s2n = D Sn, limn®µsn = µ, Sn = max1£
+ = max(0, x). Theorem. Suppose that
S
,
x
k£n k
there exist constants R > 0, b > 0, 0 < s £ 1, C0 > 0
such that j(t) £ R exp{-bt}, E |X1|2+s £ C0. Then for
any e > 0 there exists C = C(R, b, e, s, C0) < µ
such that supx | P(Sn/sn £ x) - Ö (2/p) ò0x+ exp{y2/2} dy | £ Cn-g+e, where g = min (1/15, s/(4s+2))
Sir C. Raman,
Nobel Prize 1930
Body Defense Index (BDI)
Palm
20,000
CCD
Camera
70 years
LED
Fiber Bundle
Shutter
M
Laser
Fiber
Dr. W. Gellermann
Scanner Inventor
What do we measure? – Carotenoids?
• Examples of carotenoids
– beta-Carotene (carrots), Lutein (vegetables, corn), Lycopene
(tomatoes)
• An important member of the body’s health and wellbeing network
• Unique chemical structure produces Raman effect
300
Population study
200
Ave. scan number: 1.9
N = 1,266
100
7.0
6.5
6.0
5.5
5.0
Scanner score
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0
Optimal fruit & veg. Intake Vs. scanner
score
3.0
Scanner score
2.5
2.3
2.0
p < 0.01
1.5
1.9
2.5
p < 0.01
1.6
1.0
0.5
0
n = 534
n = 649
n = 137
n = 30
1 or Less
2 to 3
4 to 5
6 or More
Reported Daily Fruit & Vegetable Servings
Scanner readings by ethnicity
3.0
2.5
2.0
n = 70
n = 35
1.5
n=6
n = 1111
n=8
1.0
0.5
0
Wh-Cauc.
Asian
Hisp./L.Am.
African Am.
Am. Indian
Effect of smoking on scanner score
2.5
2.0
1.9
1.5
1.2
1.0
0.5
n = 1020
n = 58
Non-Smokers
Smokers
0
Scanner Readings vs. LifePak Usage
4.0
3.5
3.0
2.5
n = 87
2.0
n = 192
1.5
n = 694
2.5
1.0
2.0
1.8
0.5
p < 0.05
p < 0.05
0
None
Irregular
One/Day
Individual Changes, Days 1-28
4.5
n = 25
4.0
3.5
3.0
2.5
2.0
1.5
1,0
0.5
0
Day 1
Day 28
Scan Number
A
5.0+
B
3.7 to 4.9
C
2.4 to 3.6
D
1.4 to 2.3
E
0.5 to 1.3
Highest carotenoid levels
protection
Lowest carotenoid levels
protection
Scanner - a LifePak lie detector
• Leadership position
– Competitive lock-out
• Customer acquisition - the whole array
of PC and PX products
• A transforming technology
– Paradigm shift in nutrition business - quantum,
not incremental
What the number (scanner score) doesn’t
mean
• Definitely not a disease marker
– No correlation with any disease
• One vegetarian lunch will not change the score
• Not an absolute value - it is a range
Variation in health biomarkers
•
•
•
•
•
Glucose: 65 -110 mg/dl
Calcium: 8.4 -10.2 mg/dl
CO2: 19 - 30 mmol/l
Cholesterol: 158 -199 mg/dl
Triglycerides: 58 -149 mg/dl
• Scanner: 1.5  0.3; 4.5  0.5
Unique ability to measure
Get the
world their
number!
LifePak has
a face
scanner
Business objectives
+
Recruiting
Retention
Volume (ADP)
Impact of the Scanner on the nutrition
business
 Only Pharmanex can measure carotenoids noninvasively
 Only our distributors have access to scanner
 Only company that can demonstrate product
(LifePak) efficacy
 Only Pharmanex has scanner for the next 17 years
Convergence of forces
Pharmanex science
Pharmanex products
Pharmanex yardstick
No one else can
even get close
Sometimes you need to let go
of old habits
Now Pharmanex can provide
on-going measurement and
motivation every 60 days to
monitor your carotenoid levels
We set the pace!