Introducing –CTO~ MIST Marketing &
Management Information System for Tourism
Presented by
Gail Clarke (Market Research Specialist)
CTO
REGIONAL TECHNOLOGY STRATEGY
 Caribbean Global Gateways
consumer internet system (doitcaribbean.com)
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global: multiple markets and multi-language
supports official internet sites of member countries
 CTOnet Caribbean
regional intranet system (OneCaribbean)
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regional tourism statistics & reports
market research & market intelligence
on-line training materials, events, etc
Databases
towards a Caribbean Tourism Web Community
 CTO-MIST
Tourism Management Information System
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with national and regional components
Tourism Management Information Systems
BACKGROUND
 Information Technology revolution
 Impact on international tourism
 National Systems
 Processing of tourism statistics
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Statistics Departments
Tourist Offices
CTRC MicroStats - past its best?
 National Internet Systems
 Other Information Systems
About CTO ~ MIST !
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Developed in “Off the Shelf Software” - MS Access and MS SQL
Windows Technology ( W 95 / 98 or NT )
Runs on “standard” PC - 350 Mhz,4.3 GBHD,32/64 K RAM, CD ( 40X)
+ Zip Drive
Reports
Facilitates Data Transfer - National, Regional, International -via
Network - Email – Disc – Zip etc.
Facilitates Data Input - follows existing information flow
Can be further enhanced to meet local needs
Can be customised to Support a National Web Initiative
Is both Regional and National.
Progressive Implementation Approach to Meeting National Needs
Flexible and User Friendly
CTO-MIST - Design Considerations
Inclusive – meet the needs of all Caribbean tourism
destinations - large and small, developed and new.
Modular – selected components can be installed at first;
others can be added later to meet new demands.
Flexible – operated by, and accessible to, a wide range of
users, e.g. over a computer network.
“Best Practice” – guide to standard methods of
collecting and disseminating tourism information.
Internet Support – linked to the national Internet site for
greatly improved information management.
Regional – facilitate regional data comparisons and the
development of a regional information system at CTO.
CTO ~ MIST
An Integrated MIS Comprising
Performance Module
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E/D Cards
Visitor Surveys
Other Indicators (Economic) etc.
Product Inventory Module
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C.15 Databases - Accommodation, Attractions, Events,
Flexible Search and Select and Detailed Reporting
Marketing Module
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Market Intelligence
Source Market Information
Market Research
Reports
MIST is an Integrated Management Information System
not just
a Replacement for current Stats Systems.
What can CTO ~ MIST mean to Member Countries ?
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Introduces
least developed members to the Information Technology
Age
Influences
methodology for collection and processing Tourism
Research, Marketing & Planning information.
Aids
Tourism Planning, Research and Marketing
Formalises
& Centralises some existing & diverse collection activities
Underpins
National Internet Initiatives
StandardisesI In formation collection and dissemination across the region
Links
Information Collection to CTO and Regional needs.
But Absorption Capacity, Resource and Technology Entry Level
is a consideration
CTO ~ MIST can be a “Great Leveler”
Giving CTO member countries &
product suppliers equal access to
Tourism Marketing & Management Information.
Where are we now – Where are we going ?
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EU funded project started 1998/9
Actively being used in St. Lucia, Turks and Caicos, Trinidad and
Tobago, Grenada, Dominica, Montserrat, St. Vincent and the
Grenadines, St. Kitts and Nevis
Recently implemented in Antigua and Barbuda and Suriname.
Request for installation in others
Other CTO written systems in existence in Guyana and Belize
Next moves:
 2003-2004 – Upgrade of MIST given new technology of Internet
and intranet systems enhance CTOs ability to maintain the
system.
 Training, increase in house capability within CTO and our NTOs
to manage the system
 Regional MIST, establish The CTO system as the database for
tourism information in the Caribbean
The Key to a Successful
Implementation
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Commitment & Cooperation - Tourism - Statistics Immigration - and Public / Private Sector stake holders.
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Acceptable Entry Level of Data Availability and Technology
at a National Level
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Absorption Capacity - Resources and Information
Availability
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Thank you
for your
Kind Attention