*
Accounting. Simplified.
Financials
Marketing
Product
PRODUCT
Core Product
• iAccountant is an online accounting suite
• Software-as-a-Service (accounting in the ‘cloud’)
Target Client
• Modern small business owners who desire an
accounting system that is easy to use, always
accessible, reliable and secure
• Reduces paper use in basic business processes
Sales /
AR
Purchases /
AP
Treasury
Payroll
Fixed
Assets
Taxes
Reports /
F/S
Advanced
Accounting
Mobile Apps
MARKETING
Core
• $50 per month
• Sales, AR, AP, Treasury
• Reporting
Incremental
Modules
• $20 each per month
• Payroll, Fixed Assets, Taxes
• Advanced Accounting; Mobile Apps
Customized
Modules
• Built on demand by clients
• Cost is variable and contract based
* Direct marketing campaign through sales
personnel located in major Canadian
cities.
Trade Shows
Conferences
Direct Sales
* Users through online searches
* Users find us when seeking an accounting solution
* Will utilize search engine optimization
* Online advertisements (e.g. ad banners)
will not be used
Core Employees
• Sales personnel
• Support staff
• Programmers
• Management
Compensation
• Competitive compensation
• Profit sharing plan
COO
CEO & CIO
IT Dept.
CFO
Sales
Manager
HR Manager
Marketing
Dept.
Support
Center
FINANCIALS
30% IRR
Year 1
Year 2
Year 3
Year 4
Year 5
-
-
167,280
170,626
174,038
80,000
160,000
243,200
369,664
561,889
-
3,240
11,664
29,808
75,168
Payroll Burden
29,320
35,770
42,350
52,110
66,700
Support Center
-
124,800
127,296
129,842
132,439
Management Team Salary
150,000
153,000
156,060
159,181
162,365
Training Costs
30,000
30,600
31,212
31,836
32,473
Depreciation
77,333
130,133
140,229
148,975
156,654
Interest Expenses
240,000
216,000
192,000
168,000
144,000
Total Indirect/Fixed Costs
606,653
853,544
1,111,291
1,260,042
1,505,727
Programming Personnel
Marketing/Sales Personnel
Commissions
Create premier online
accounting suite
Establish critical mass
of users
Profitable in 5 years
QUESTIONS