Reed Exhibitions
Driving Revenue Growth and Creating
Operating Efficiencies for
Association and Society Events
Objectives
RX wishes to forge closer ties with associations and societies with the view to establishing
mutually beneficial relationships
RX offers to conduct, at no expense or obligation to Associations, a detailed event due
diligence review to identify:
–
Potential revenue growth opportunities including:
• Potential exhibit space volume increases
• Advertising & Sponsorship sales
• “E” revenues
• Package sales
• International sales
–
Potential cost savings and operational efficiencies including:
• Venue and hotel cost savings
• On-site service savings
• Other logistical efficiencies
–
Opportunities to improve marketing reach
–
Conference and attendance growth
Process Outline
– Enter into Confidentiality Agreement with RX
– Initial meeting of executive teams to discuss event performance
– Association to describe principal objectives for their event
– Allow RX to analyze:
• Event P&L
– Pricing strategies
• Vendor agreements
• Marketing plans
• Staffing and organizational requirements
• Market / industry data and trends
• Competition
– RX to present findings and recommendations
Potential Benefits to Associations of the RX
Review Process
– Helps to create a better quality event for association members
– Allows associations the ability to have a greater focus on core missions
– Creates opportunities to enter or create a presence in international markets
– Helps to identify opportunities to significantly increase event revenues and profitability
and the means to create greater financial stability
– Leads to a reduction in association risk or exposure relating to event income
– Allows the association to take decisions around the realignment of human resources
– A potential increase in the asset value of association events
The RX Commitment
– To provide professional, honest, and accurate due diligence
findings with no obligation to associations
– To suggest solutions, consistent with the association mission
which enhance the event asset
– Working with the association management, discuss and
review practical solutions in relation to the findings
– If desired work with the association management to assist in
the implementation of the recommendations
• Full event management services
• Assist in addressing investment needs
Areas of RX Competence and Expertise
RX have expertise, knowledge and capabilities in the following areas and
following the review process can advise and assist in:
•
Exhibit sales
•
Advertising and sponsorship sales
•
Attendance and conference marketing
•
E-Business and online capabilities - community creation & management
•
Conference management – including CEU and CME
•
Business analysis and strategic development
•
Operations and event logistics – Pre, On-Site and Post
•
Event travel and hotel administration
•
Exhibitor and attendee research / analysis
•
Back office and administration support
About Reed Exhibitions
•
World’s leading and largest event organizer
–
–
–
–
2,600 Employees in 46 countries
Over 500 events
7 million people attended our events in 2008
International Sales Group - sales offices and agents in 65 countries
•
World class operational capabilities and customer focused culture which will
deliver an outstanding event and value for all stakeholders
•
Significant operational expertise and buying power with venues, hotels and
service providers
•
Ability to add value to associations through integration with established
customer satisfaction programs which have been invested in and engrained
within our sales, marketing and operational cultures
•
A Division of Reed-Elsevier
History of Successful Relationships
• RX partners with leading industry associations to produce
premier events across an impressive range of industries
and market sectors.
• In North America alone, our successful association
relationships include:
–
–
–
–
–
–
Vision Council of America
PGA of America
American Gaming Association
Security Industry Association
International Society of Pharmaceutical Engineering
National Shooting Sports Foundation
RX Contact Information
383 Main Avenue · Norwalk, CT 06851
203-840-4800
www.reedexpo.com
Les Weir
Vice President, Business Development
Tom Fagan
Director, Business Development
Telephone: 203-840-5947
Telephone: 203-840-5457
Email: lweir@reedexpo.com
Emaill: tfagan@reedexpo.com