CALIFORNIA COMMUNITY COLLEGES
CHANCELLOR’S OFFICE
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Introduction
Dr. John Graulty – jograult@cabrillo.edu
Dean of Visual, Applied, & Performing Arts
Dr. Ray Kaupp – rakaupp@cabrillo.edu
Business Department Faculty & Serial Entrepreneur
Teresa Thomae – tethomae@cabrillo.edu
Director, Santa Cruz Small Business Development Center
Alex Kramer – alkramer@cabrillo.edu
Bay Area Deputy Sector Navigator, Small Business
California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students
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Presentation Overview
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California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students
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Intro & Background
• Reality: Santa Cruz County has the 5 th largest number of artists per capita in the US!
(after NYC, LA, San Francisco, Santa Fe - 2010 US Census Data)
• “Business of Art” Workshop Series
– Not-for-credit courses offered by Cabrillo and Small
Business Development Center
– Topics include business planning, e-marketing, and technology tools for selling online
– Artists hungry for business skills development
– Etsy Craft Entrepreneurship Program providers
California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students

Partners
California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students

Clear Need Identified
• Demand for workshops proved vital need
– We must prepare students with skills necessary to be successful once obtaining a degree
• 21 st Century Arts Education
– Most traditional arts career options are saturated
– Students in the arts will likely need to create their own jobs rather than find existing ones
– Students need to “dream crazy” (David Cutler)
– Arts schools need to help students pursue their existing artistic dreams, but also discover new ones
– Need to foster entrepreneurial mindsets, first and foremost
– Not all arts students want to start their own business
California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students

Vision & Project Details
• New Course Created
– BUS 88: Starting and Operating a Small Biz
• Fully contextualized offering for arts students
– Marketing, Mash-ups, Champions
California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students
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Arts Entrepreneurship Panel at Cabrillo College
California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students
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California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students
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Challenges
• BUS 88 Missteps
– Assumed that students could draft a basic business plan before first course offering
• Students surveyed in 1 st offering mentioned this as a major hurdle
– “Aha moment” we need a primer course.
• Notion: E-ship is not just professional business practices, but a way to generate new opportunities or value-added propositions
• Led to development of Creative Careers 79:
Discovering Self-directed Pathways
California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students
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Challenges (continued)
• Finding lower-division course parallels
• Trying to build curriculum that has universal applications in all arts disciplines
• Arts & Biz often seen by arts faculty and students as non-aligned
– Fostering an entrepreneurial mindset is as important as encouraging students to start businesses
– Requires cross-listed courses with team-teaching possibilities across disciplines
– Course mapping & MQs
California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students
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DSN Support
• DSN mini-grant to college funded…
– Curriculum development
– First offering of BUS 88 course
– Marketing including panel events and speaker
– NACCE Conference attendance
– Entrepreneur in Residence (EiR) Program
• How much did this cost?
– Just under $20k
California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students
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Next Steps
• Creative Entrepreneurship Certificate
– 9-11 units
– Submitted for approval by Chancellor’s Office
• BUS 88 – VAPA Cohort
• 79 Creative Careers – Discovering Self-Directed
Pathways
• Arts Elective* in Student’s interest area
*Just beyond a gateway course
California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students
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For More Information
California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students
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Thank You!
Q&A
Dr. John Graulty – jograult@cabrillo.edu
Dean of Visual, Applied, & Performing Arts
Dr. Ray Kaupp – rakaupp@cabrillo.edu
Business Department Faculty & Serial Entrepreneur
Teresa Thomae – tethomae@cabrillo.edu
Director, Santa Cruz Small Business Development Center
Alex Kramer – alkramer@cabrillo.edu
Bay Area Deputy Sector Navigator, Small Business
California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students
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