SAP - AG
Sap AG is engaged in enterprise applications in terms of
software and software-related service revenue. The Company’s core
business is selling licenses for software solutions and related services to
deliver a range of choices fitting the varying functional needs of its
customers. Its solutions cover business applications and technologies,
as well as specific industry applications. In-memory technology across
its data management offerings enables customers to access the data,
which they need, where they need it, when they need it. The Company
is structured along Technology & Innovation Platform, Products &
Solutions, Global Customer Operations, Chief Operations Office, Global
Finance & Administration, Human Resources, and On Device & Sybase.
On December 1, 2011, the Company sold Steeb Anwendungssysteme
GmbH. In February 2012, the Company acquired SuccessFactors, Inc. In
October 2012, it acquired Ariba, Inc. In August 2013, it acquired Hybris
AG.
The Company’s product portfolio is based on delivering its solutions on
premise, on demand, and on device. It offers the software applications
for those deployment and consumption options with data and
processes across the operating environments: SAP Business Suite, SAP
Business All-in-One solutions, SAP BusinessObjects and SAP NetWeaver.
On-Premise Solutions
SAP Business Suite software helps companies execute and optimize
their business and IT strategies with an integrated portfolio of business
applications. Companies can manage industry-specific processes with
modular solutions designed to work with other SAP and non-SAP
software. SAP Business Suite software applications include SAP
Customer Relationship Management (SAP CRM), SAP Enterprise
Resource Planning (ERP), SAP Product Lifecycle Management (SAP
PLM), SAP Supplier Relationship Management (SAP SRM) and SAP
Supply Chain Management (SAP SCM). SAP CRM helps organizations
manage and monitor sales, service, and marketing processes. The
application also supports backoffice activities, such as spare-parts
management, demand planning, billing, and fulfillment. SAP ERP
supports end-to-end business processes, including finance, human
capital management, asset management, sales, procurement, and
other essential activities. SAP PLM helps companies manage, track, and
control product-related information over the complete product and
asset life cycle, and across the extended supply chain. SAP SRM
supports procurement activities, including demand-driven sourcing,
centralized contract management, operational procurement, and
interaction with suppliers through multiple channels. SAP SCM enables
companies to adapt their supply-chain processes to the changing
environment.
SAP provides solution portfolios, which support end-to-end business
processes, helping to deliver tangible business and IT value for
functional areas and across the extended enterprise. Its solution
portfolios are for the industry sectors, including consumer industries,
financial services industries, discrete manufacturing industries, process
manufacturing industries, public service industries and service
industries. The portfolios also include applications for industry
subsectors and segments. SAP Advanced Metering Infrastructure
Integration for Utilities enables energy suppliers to operate on various
business processes with their customer, from tracking consumption to
billing and many other processes in one integrated system. SAP
BusinessObjects Sustainability Performance Management, an
application, which helps organizations set goals and objectives,
measure and communicate performance, and reduce data collection
errors. SAP Carbon Impact (SAP CI), an on-demand solution, which
helps organizations measure, reduce, and report greenhouse gas
emissions and other environmental impacts across internal operations
and the supply chain. SAP Manufacturing Integration and Intelligence
(SAP MII), an application, which provides the tools and content to help
customers track and identify opportunities for energy reduction in
manufacturing. Duet software and Alloy software provide direct access
to SAP Business Suite software using Microsoft Office and IBM Lotus
Notes software.
SAP offers a range of solutions, which combine business management
and business intelligence applications for small businesses and midsize
companies. SAP Business All-in-One solutions are designed for midsize
companies or growing small businesses. The software comes with builtin support for industry practices, as well as business intelligence
functionality. SAP Business All-in-One helps companies manage
everything from financials, human resources, procurement, inventory,
manufacturing, logistics, product development, sales, and marketing
and all in a single, configurable solution.
The SAP Business One application is for small businesses. The
application supports the entire business, with support for financials,
sales, customer relationships, inventory, and operations. Integrated
business intelligence allows visibility across all business processes. The
SAP BusinessObjects portfolio includes analytic applications. The SAP
BusinessObjects portfolio also includes enterprise performance
management and governance, risk, and compliance solutions. SAP
BusinessObjects business intelligence (BI) solutions enable users to
interact with business information and get answers to ad hoc
questions. SAP BusinessObjects enterprise information management
(EIM) solutions help customers manage and enhance data integration,
data management, and metadata management. SAP BusinessObjects
enterprise performance management (EPM) solutions are for control
performance, organization agility, and decision making. The solutions
support processes across multiple lines of business, including finance,
supply chain, and procurement. The EPM portfolio includes applications
for strategy management; planning, budgeting and forecasting;
financial consolidation; profitability and cost management, and spend
and supply chain performance management. SAP BusinessObjects
governance, risk, and compliance (GRC) solutions provide organizations
with a real-time approach to managing governance, risk, and
compliance across heterogeneous environments.
SAP Crystal solutions are an integrated family of offerings for reporting,
dash boarding, presentation, and ad-hoc analysis. Various components
within the portfolio of SAP Crystal software help users design
interactive reports, view and share reports on many different
collaboration platforms, provide ad hoc queries and analysis functions
in a self-service environment for business professionals and also allow
the creation of flash-based interactive data presentations from ordinary
spreadsheets. SAP BusinessObjects Edge solutions are business
intelligence (BI) and enterprise performance management (EPM)
solutions, which support flexible ad hoc reporting and analysis,
dashboard-based data visualization, data integration and management.
Sybase IQ is a analytics server, designed to deliver faster results for
mission-critical business intelligence, analytics, data warehousing, and
reporting solutions. Sybase RAP-The Trading Edition is a unified market
analytics platform, which lets financial services firms make trading and
portfolio decisions across the trading life cycle. Sybase Replication
Server moves and synchronizes data in real time, allowing companies to
gain better use of data trapped in application silos and to create reports
without impacting operational systems. Sybase PowerDesigner is a
data-modeling and application design tool for enterprises, which build
or reengineer applications. Sybase PowerBuilder is a rapid application
development (RAD) tool.
SAP High-Performance Analytic Appliance (SAP HANA) is a flexible,
data-agnostic, in-memory appliance, which combines SAP software
components optimized for hardware provided and delivered by SAP
partners. With SAP HANA, organizations can analyze their business
operations, using detailed transactional and analytic information from
virtually any data source. In addition to revolutionizing customers’
access to data, SAP HANA provides the foundation for building new
applications.
On-Demand Solutions
SAP Business ByDesign serving small businesses and midsize companies.
SAP Business ByDesign is engineered for customer- and partner-specific
business extensions and to enable changes to default user interfaces,
reports, and forms. It also includes in-memory analytics to informed
decision making and provides support for mobile devices. Starter
packages, which are predefined subsets of the full SAP Business
ByDesign solution, enable customers to address specific functional
requirements and business pain points. SAP Business ByDesign also
provides built-in service and support. The SAP BusinessObjects BI
OnDemand solution is a business intelligence application, which
enables users to get up and running in minutes.
SAP offers a number of on-demand solutions designed to provide
additional capabilities for line-of-business users. The SAP Sourcing
OnDemand solution supports for processes, such as strategic sourcing,
contract life-cycle management and supplier management. The solution
streamlines the contract creation, negotiation and amendment
processes while also supporting complex supplier identification,
qualification, and evaluation processes. SAP Contract Lifecycle
Management OnDemand allows sourcing professionals to generate,
negotiate, and manage contracts within a central contract repository.
Contract managers can create a library of standard contracts and
contract clauses to promote and enforce legal standards during the
contract authoring process. SAP Supplier Management OnDemand
enables an organization to establish a central repository of their
suppliers used in sourcing and contracting events. The SAP Carbon
Impact OnDemand solution helps companies reduce their energy and
carbon footprint across their entire operations and product supply
chains.
The SAP StreamWork application is a collaborative decision-making
solution, which brings together people, information, and business
approaches. The SAP NetWeaver technology platform serves as the
foundation for SAP Business Suite applications, SAP BusinessObjects
solutions, and other SAP software. It enables enterprises to orchestrate
and optimize business processes on premise, on demand, and on
device. SAP NetWeaver delivers a modular set of capabilities. The SAP
NetWeaver platform, together with SAP BusinessObjects technology,
delivers key capabilities to enable business application orchestration,
providing the application infrastructure for SAP’s business applications
and delivering solutions. Sybase Adaptive Server Enterprise (ASE) is a
data management platform for business applications in database,
transaction and mission-critical environments. Sybase ASE’s features
include encryption, partitioning technology, query technology for
smarter transactions and continuous availability in clustered
environments.
On-Device Solutions
The Company’s mobile technology is designed to provide secure access
to business processes. Within the mobility space, SAP co-innovates with
providers to develop applications on multiple platforms. In addition,
the SAP ecosystem, a business network of SAP employees, partners,
customers, and industry experts, plays a role in defining, developing,
and selling targeted mobile products and services. iAnywhere Solutions
(iAS) is engaged in mobile device management, wireless e-mail, mobile
middleware platforms, database access and synchronization, and
Bluetooth and infrared protocol technologies. Sybase Unwired Platform
is a mobile enterprise application platform enabling strategic mobile
deployments. It simplifies the development, deployment, and
management of mobile enterprise applications and support for multiple
device types. SQL Anywhere is a mobile and embedded solution
provides data management and data synchronization technologies,
which extend information in corporate applications and enterprise
systems to databases running in frontline environments without onsite
information technology (IT) support. It offers features in databases,
which are embedded and deployed in server, desktop, remote office,
and mobile application environments.
Afaria is mobile management software, which allows companies to
manage and secure devices. Afaria helps companies provision,
configure, and secure devices, as well as deploy and manage software,
content, and data throughout the device life cycle. Afaria supports a
range of mobile devices, including handhelds, smartphones, laptops,
and tablets. iAnywhere Mobile Office helps enterprises securely extend
personal information management (PIM), e-mail, and business
processes to mobile workers. It combines infrastructure support with
on-device security, usability and performance. It offers features for a
company’s mobile inbox of the future, which enables the ability to take
action on time-sensitive business processes, such as approving
purchase orders or submitting reports, all through a single, secure
mobile e-mail client. Advantage Database is a client/server database
ideal for small and midsize IT environments. Mobile Device SDKs are
based software development kits for implementing protocol stack
technologies for infrared, Bluetooth, data synchronization and device
management.
SAP Services Portfolio
The SAP Services portfolio includes industry and solution-focused
services, business transformation services, IT transformation services,
custom development services, support services, program, project
management, and education and certification. Software-related
services are support services provided by SAP’s support units (SAP
Active Global Support), and customer-specific development services
provided by the SAP Custom Development organization. Its professional
services are provided by SAP Consulting and SAP Education. The SAP
Custom Development organization develops customer-specific
solutions and business functions on SAP technology covering the life
cycle of services to develop and support custom solutions at every
stage.
To support customers’ complex solution landscapes and their
respective needs, SAP offers several support options. SAP’s support
units offer a range of services to support its customers before, during,
and after implementation of its software solutions. It provides aroundthe-clock technical support in every region. It also offers proactive,
preventive support services to protect and enhance its customers’
investments in SAP technology and software.
SAP Enterprise Support services are the Company’s support and
maintenance offering, providing its customers with an application lifecycle management approach. SAP Enterprise Support services provides
a blueprint to help customers optimize the operation of their entire
landscape. SAP Standard Support delivers support services to enable
continuous IT operations. The SAP MaxAttention support option
expands SAP Enterprise Support, covering stages of an SAP solution’s
life cycle in a tailored format for customers, from planning and
implementation to operations and optimization, with a range of
services, which help organizations safeguard solutions, plan for new
releases and upgrades, and improve productive solution operations.
SAP Consulting offers planning, implementation, and optimization
services for business solutions. One component includes business
transformation services, such as Executive Advisory Services, Value
Partnerships and Business Process and Platform Services. It advises and
support customers on designing business processes and IT
infrastructure and helps customers with project management and
solution implementation and integration. SAP Education offerings assist
SAP customers and partners with knowledge transfer. SAP Education
offerings include training needs analysis, certification assessments,
learning software, and tools. It provides a curriculum for learners
globally and delivers these offerings through a range of delivery
models, including online e-learning, virtual live classroom, learning on
demand, and nontraditional classroom training. The Sybase Services
portfolio is designed to provide uninterrupted coverage to the entire
market capabilities, ranging from mobile messaging interoperability to
mobile content delivery and mobile commerce services, for operators,
content providers, enterprises and financial institutions.
Sybase 365 addresses operator services focused on short message
service (SMS), multimedia message service (MMS), general packet radio
service (GPRS) Roaming Exchange (GRX), and Internet Protocol
Exchange (IPX) messaging interoperability between mobile operators
globally. Messages are delivered through a secure operator-grade
messaging platform, with advanced protocol conversion, routing,
queuing, and transcoding capabilities. Services include traffic analysis
and detailed reporting and statistics. Enterprise Services provide mobile
services for enterprises, brands, and content providers, enabling
customers to monetize mobile content and deliver interactive services,
mobile CRM, mobile advertising and mobile marketing campaigns
globally. Services include MMS 365, content delivery gateway to send
and receive MMS from multiple sources; application, and content
management, mobile advertising services, global billing, settlement,
reporting and analysis. mCommerce Services provide an end-to-end
platform covering mBanking, mPayments, mRemittance, to both
developed and emerging markets.
The Sybase Customer Service and Support organization offers technical
support for Sybase family of products. It maintains regional support
centers in Asia, Europe, North America, and Latin America, providing
uninterrupted technical services globally. Sybase users and partners
have access to software fixes, technical information sources, and
newsgroups on the Sybase support. Website Support programs include
updates, and new version releases that become available during the
maintenance period. Sybase Standard Support services are designed for
around-the-clock support for issues, access to new releases, and online
support services. Sybase Enterprise Support services offer support for
companies with projects. Services include priority access to the
enterprise technical team, proactive services, and other specialized
options. Sybase Enterprise Support provides the highest priority of
response times. Sybase 365 operates two Network Operations Centers
to monitor its messaging service infrastructure, direct and monitor
global maintenance and repair activities, and provide direct technical
support to Sybase customers around-the- clock.
The Sybase Professional Services (SPS) organization offers customers
comprehensive consulting, education and integration services designed
to optimize their business solutions using Sybase and non-Sybase
products. Sybase provides education curriculum allowing customers
and partners. A range of Sybase distributors and authorized training
providers also provide education in Sybase products.
The Company competes with IBM, Microsoft, Oracle, NetSuite,
Salesforce.com, Workday and SAS Institute.