Preparing Students to be Career and College Ready
Retail Marketing Course Syllabi
Career and Technical Department – Pendleton County High School
Instructor: Mr. Hoess
Tony.Hoess@pendleton.kyschools.us
School Year: 2014 – 2015
Course Description: This course is designed to provide an overview of the marketing responsibilities of individuals
employed in the retail industry. This course is based on the business and marketing core that includes
communication skills, operations, distribution, marketing-information management, pricing, product/service
management, promotion and selling. The Kentucky Occupational Retail Services Skill Standards are integrated into
this course giving students the opportunity to receive Retail Skill Standards Certification. Leadership development
will be provided through DECA activities and competitive events.
Required Materials:
1 Three-ring Binder (2 inch with inside pockets)
1 Pack of Loose-leaf Notebook paper
1 Set of Tab Dividers (10 tabs)
2 Glue Sticks
2 Dark Blue or Black Pens
2 Sharpened #2 Pencils
1 Pack Assorted Colored Pencils
1 Ruler
1 Hand Held Pencil Sharpener
1 Binder Pencil Pouch
1 Highlighter
Content/Process
Students will:
1. Use computers/electronic equipment whenever possible, utilize business software, appropriate
internet links and other kinds of technology to collect, organize, and communicate information and
ideas.
2. Identify types of retailers (e.g., brick-and-mortar, e-commerce, etc.).
3. Investigate successful retailers of the past and present.
4. Identify and determine business risk factors.
5. Formulate awareness and understanding of emerging trends and globalization in retailing.
6. Explain when and how to buy merchandise for a retail store.
7. identify aspects of product and service planning like packaging, warranties and selecting the right
product mix.
8. Explain the factors affecting pricing decisions including legal considerations and competition.
9. Conduct a physical inventory of a school based enterprise, marketing department, or local retail
store.
10. Develop spreadsheets and utilize other computer software for the purpose of controlling and
tracking inventory.
11. Apply economic concepts like supply and demand, competition, scarcity and opportunity costs.
12. Compare products and services based on price, quality, features, and warranties to understand
consumer decision making.
13. Develop customer-service skills and practice in role play situations.
14. Demonstrate the selling process (open the sale, question, handle objections, present features and
benefits, suggestive selling, close, and follow-up).
15. Develop spreadsheets and utilize other computer software for the purpose of measuring sales and
making decisions from information gathered.
16. Develop a research tool as a part of a marketing research project.
17. Develop a promotion plan after examining each part of the promotional mix.
18. Identify risk management techniques related to employees, safety, security and loss prevention.
19. Research career choices in retailing and match with personal goals.
20. Create a career portfolio including a resume, letters of reference, certifications of training and
samples of work.
21. Identify individual work habits/ethics (individual/team skills, confidentiality, problem solving,
punctuality) and explain their importance in the workplace.
22. Demonstrate skills needed for effective personal financial planning (including budgeting, investing,
consumerism and credit management).
23. Apply math and communication skills within the technical content.
24. Utilize activities of DECA as an integral component of course content and leadership development.
Grading: Each assignment will be given a point value. Your grade will be determined based on the number
of points you have earned divided by the total points possible for each grading period. You will be
evaluated based on class participation, attendance, binder grade, class presentations, writing assignments,
projects, daily opening and exit slip, assignments quizzes and unit tests, semester exam and final exam.
It is your responsibility to get missed work from the teacher if you are absent from class. If the absences is
excused you must make the work up within the school policy. An unexcused absence will result in a zero
for any missed assignment, including tests.
Class Rules:
1. Be in your ASSIGNED seat and begin working when the bell rings.
2. Follow directions the first time they are given.
3. Only bottled water is permitted in the classroom. No other drinks, food, or candy are allowed.
4. Use appropriate language for the classroom.
5. Show respect when others are speaking.
6. Keep all four legs of the chair on the floor.
7. Students will be given two hall passes per nine weeks.
8. Cell phones, IPODS, and any other electronic device are not to be USED in the classroom at any
time. EVEN before class starts or if you are finished with your work.
9. School Agenda Book Rules will be strictly enforced.
Consequences – Rule of 3:
1. 1st Offense – Warning/Classroom consequence/Stay after class for discussion with
teacher.
2. 2nd Offence – Phone Call home/Classroom Consequence
3. 3rd Offence – Referral
Positives:
1. School-wide KCID Rewards Program
2. Positive Classroom Learning Environment (Daily)
3. Fair Treatment and Respect for ALL concerned. (Daily)
Preparing Students to be Career and College Ready
Retail Marketing Course Syllabi
Career and Technical Department – Pendleton County High School
Instructor: Mr. Hoess
Tony.Hoess@pendleton.kyschools.us
School Year: 2014 – 2015
Class Rules:
1. Be in your ASSIGNED seat and begin working when the bell rings.
2. Follow directions the first time they are given.
3. Only bottled water is permitted in the classroom. No other drinks, food, or candy are allowed.
4. Use appropriate language for the classroom.
5. Show respect when others are speaking.
6. Keep all four legs of the chair on the floor.
7. Students will be given two hall passes per nine weeks.
8. Cell phones, IPODS, and any other electronic device are not to be USED in the classroom at any
time. EVEN before class starts or if you are finished with your work.
9. School Agenda Book Rules will be strictly enforced.
Consequences – Rule of 3:
1. 1st Offense – Warning/Classroom consequence/Stay after class for discussion with
teacher.
2. 2nd Offence – Phone Call home/Classroom Consequence
3. 3rd Offence – Referral
Positives:
School-wide KCID Rewards Program
Positive Classroom Learning Environment (Daily)
Fair Treatment and Respect for ALL concerned. (Daily)
Students: I have read the classroom rules and understand it. I will follow it in class.
Signature _________________________________________________________ Date _________________
Parent Guardian: I have read the classroom rules. I understand and support it.
Signature _________________________________________________________ Date _________________
Teacher: I will be fair, firm and consistent in enforcing the classroom rules.