Redefining the Economics
of Enterprise Storage
Dell Storage
June 2014
Legacy storage architectures have historically
been costly and complex
• Frequent vendor induced upgrades
• A la carte software relicense required
with each upgrade
• Data rigidly coupled to hardware
• Architectural limitations require overprovisioning to meet
evolving SLAs
• Siloed from the broader enterprise ecosystem
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Confidential
We
know.
We partnered with
EMC for 10 years,
selling and supporting Dell/EMC
systems.
Storage Industry Trends …
1. Budget constraints continue
2. Growth in unstructured data
3. Technology dramatically changing
traditional storage architectures
4. Seeking to build upon virtualization
for incremental efficiency
5. Need to leverage data to make
better business decisions
… creating opportunities
for innovation
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Dell embarked on a journey to create
a new storage foundation based on…
Modern Storage Architectures
• Designed from the ground
up to be flexible and agile
• Offering customers easy access
to new, sophisticated technologies
• Uncoupled from the limitations
of any legacy architecture
• Deploying common technologies
across a family of storage products
Design
philosophy
4
Deep Integration
Confidential
• Easy to use
• Fully virtualized
• Intelligent tiering
• Highly Scalable
• No forklifts upgrades
• Innovative licensing
Dell Storage Strategy:
1
2
Harness state-of-the-art technologies to
deliver innovative, simple and
affordable solutions
Deliver workload-driven architectures
that are flexible and modular
Accelerate software
and service integration
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Superior
customer
benefit
• Acquire, deploy, and
grow on demand
• Adapt seamlessly to
changing business needs
• Intelligently manage data
assuring business continuity
… redefining the economics
of enterprise storage
Harness
state-of-the-art
technologies
to deliver
innovative,
simple and
affordable
solutions
1
Industry storage trends are changing
traditional storage architectures
$45
Performance Optimized
$40
$35
Price /
Performance
$30
$25
$20
$15
Cost Optimized
$10
$5
$0
2011
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2012
2013
2014
2015
2016
Right architecture for most
important workloads
2
Deliver
workloaddriven
architectures
that are
flexible
and modular
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Big Data
VDI
Traditional IT
Cloud
Business Critical Workloads
Collaboration and
Infrastructure
Non-Mission Critical
Workloads
•
•
•
•
• Optimized for virtualized
environment
• Price/performance
• Traditional IT workloads
•
•
•
•
•
•
•
•
• Cold data archive
• Image archive
• Data dump
I/O intensive workloads
Leverage flash storage
Server-side cache
Business critical
• Oracle
• SAP
• SQL Server
Exchange, Lync
SharePoint
File, print, web
VMware, Citrix,
Hyper-V
Focus on $/TB
Lowest TCO
Dense enclosures
Server-side storage
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Right technology for best innovation
Dell Enstratius
Dell Gale
Leading
multi-cloud management
software
Next-generation data center
automation
Accelerate
software
and service
integration
Dell Servers
Dell Force 10
Data center
networking
Virtual cache pools
Servers
Networking
Dell Exanet
Dell AppAssure
Ensuring
business continuity
Ocarina
Unified & Scalable
file system
Multi-protocol,
enterprise class
Confidential
Dell RNA
Open, industry
standard
x86 technology
Dell Compellent
8
Hypervisors
Dedup and Compression
Storage
Dell EqualLogic
Virtualized
Storage
Delivering new workload-driven architectures
that simplify IT
Big Data
Server
Cache
Server
Cache
Networking
Flash Drives
15K/10K Drives
Low Cost Disk
Storage
Intelligent Tiering
Confidential
Traditional IT
Cloud
Price
Performance
Cost
Optimized
• Optimized for virtualized
environment
• Price/performance
• Traditional IT workloads
•
•
•
•
Business Critical
Workloads
Collaboration and
Infrastructure
Non-Mission Critical
Workloads
• Oracle
• SAP
• SQL Server
•
•
•
•
• Cold data archive
• Image archive
• Data dump
•
•
•
•
Servers
9
Performance Optimized
VDI
I/O intensive workloads
Leverage flash storage
Server-side cache
Business critical
Exchange, Lync
SharePoint
File, print, web
VMware, Citrix,
Hyper-V
Focus on $/TB
Lowest TCO
Dense enclosures
Server-side storage
Dell portfolio differentiation
Flash at the Price of
Disk
Flexible
Form-Factor
Optimized for
Virtualization
56% lower cost
with 90% latency reduction
versus spinning disks
Double the useable capacity of
competitive solutions
The most vSphere certified
server and storage of any OEM
Dense Enclosures
Densest solution
of any major vendor with
336TB in 5U
Big Data
Traditional IT
1/5th the price
of competitive
all flash solutions
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Dell EqualLogic Blade Array
offer
up to 51% less $/desktop
than alternative products
80% of EqualLogic arrays are
deployed in virtualized
environments
VDI
More density vs traditional
2U, 3.5”disk drive enclosures
Cloud
The Dell Storage Portfolio
Workload-optimized solutions for any size enterprise
SC, FS
Series
PS, FS
Series
MD, NX
Series
DR, DL & TL
Series
Dell
Servers
Dell
Networking
Compellent
High performance
storage
EqualLogic
Easy-to-use
virtualized storage
PowerVault
Affordable, entry
level storage
Powered by Fluid Data technologies
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End-to-end Disaster
recovery solutions
D2D, dedupe, and tape
Dell
Software
Dell
Services
Dell innovation redefines storage economics
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AE support content
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Storage Marketing
“We stand on the cusp of the next technological
revolution. The forces of cloud, big data, mobile and security are
changing the way people live, businesses operate and the world works,
just as the PC did.
Now it’s time to do what Dell does best – makes these
innovations simpler, more affordable and more accessible,
putting more power into the hands of more people than even
before.”
-Michael Dell
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Storage Marketing
Where is Storage going?
Trends driving facts
6.33¢ per GB
30%-50%
(July 2013)
WW estimated yearly data growth through 2017
92 %
CAGR*
in data traffic
from 2010 to 2015
*compound annual growth rate
80%
of the effort is
cleaning up data
O’Reilly Strata, “Big Data Now 2012”
61%
of decision makers
want more information.
Legal wants less data
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Size of the data is exploding
at a rate of
650%
over the next 5 years.
2.9%
predicted IT spend
increase in 2013
Big Data technology and services market will grow
at a
31.7%
CAGR*
*compound annual growth rate
Currently
85%
is unstructured data
Storage Marketing
Dell Storage SC Series and scale-out file
Self-optimized and powerful multi-protocol enterprise storage
Controller: SC8000
NAS: FS8600
• Built-in intelligence, agility and automation
meets 12 generations of reliable Dell
hardware design
• Scale-out file solution that easily grows with
your business
• No forklift upgrade and perpetual licensing
• Improved performance and enhanced
memory
Enclosures:
SC200, SC220
• Transition to 12th generation
Dell hardware
• Single platform for file and block unifies the
scalability of Fluid File System with Compellent
efficiency
• Single distributed namespace across up to 4
FS8600 appliances and 1PB to meet
performance and capacity needs
• Resilient file solution for mixed environments
with support for NFS and CIFS
• SSD, SAS and FC drive
technologies
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Storage Marketing
Dell Storage PS Series and scale-out file
Uncomplicated, versatile, virtualized iSCSI storage
PS-M4110 Blade Array
PS 4100/4110
One streamlined
data center
Entry level –
advanced functionality
• Ideal for general purpose smallmedium consolidated loads
• Converged storage servers and
networking
• Highly virtualized
• Highly scalable
• 10GbE
• Ease of management
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Confidential
• Ideal for smaller SAN
deployments
• Remote office
• Pay as you grow scalability
• Designed for virtualization
• 10GbE capability
PS6210
Business responsive
performance
• Redesigned controllers, 16GB nonvolatile cache each
• Hybrid SAN for VDI
deployments
• Highly virtualized
• Scale capacity
& performance
• 10GbE capability
• Self-optimized
performance
PS6500/6510
FS7600/7610
Powerful. Virtual. Data center
• Ideal for heavy sequential
workloads
• End to end 10GbE 10x
bandwidth per port
• 2.5x bandwidth per array
• Scales up to 2.3PB
NAS and unified storage
•
•
•
•
Scale out block and file architecture
Flexible pool of file & block
Massive share capacities for flexibility
Single interface to manage file and
block Unified 10 and 1GbE SAN and
client networks
• Includes file - level snapshots and
replication
Storage Marketing
Dell Storage MD, NX, DR and TL Series
Value and performance for entry level storage, backup and recovery
•
Value and performance, designed for
consolidation without complexity
•
Simple protection and recovery, designed to
reduce complexity for organization of all sizes
•
Simple consolidation for departmental,
SMB and remote office projects
•
Next-generation and traditional
backup/recovery and DR
•
NAS, DAS, iSCSI, FC – match drive and
performance to needs
•
Flexibility to choose from a selection of
solutions
•
Simple to set up and administer
•
D2D for accelerated performance.
•
Modular flexibility to easily upgrade
existing system, to evolve to meet changing
needs
•
D2D for long term storage, offsite DR
•
Streamlined implementation through
integrated support for leading backup
applications
•
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Affordable, comprehensive data protection
capabilities
Confidential
Storage Marketing
Dell innovation redefines storage economics
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Storage Marketing
Let’s get started
Visit http://www.dellstorage.com
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Storage Marketing
Technical content
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Storage Marketing
Price-performance optimized storage architectures
Server
Cache
Server
Cache
Performance
Storage Market
All flash
arrays
I/O Intensive
Flash
Drives
10K SAS
Drives
7200 NL-SAS Drives
Auto Tiering
15K SAS
Drives
High Value Workloads
Price-Performance Optimized
Traditional IT
Trends
• Greater performance needs
• Server-side storage for performance tier via flash and cache
(vSAN)
•
•
•
•
Continued virtualized growth
Focus on simplifying deployment and management
Growth in virtualization
Continue to focus here with new PS and FFS features in Q4
Cost
Compressed Tier
Low Cost scale-out disk
Cost Optimized
Dense, XaaS, Cloud
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• Highly cost-optimized dense expansion enclosures
• Server-side internal storage (dDAS)
• Growth in OpenStack
Storage Marketing
I/O performance optimized storage architectures
Server
Cache
Server
Cache
Performance
Storage Market
All flash
arrays
I/O Intensive
Flash
Drives
10K SAS
Drives
7200 NL-SAS Drives
Auto Tiering
15K SAS
Drives
High Value Workloads
Price-Performance Optimized
Traditional IT
Trends
• Greater performance needs
• Server-side storage for performance tier via flash and cache
(vSAN)
•
•
•
•
Continued virtualized growth
Focus on simplifying deployment and management
Growth in virtualization
Continue to focus here with new PS and FFS features in Q4
Cost
Compressed Tier
Low Cost scale-out disk
Cost Optimized
Dense, XaaS, Cloud
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Confidential
• Highly cost-optimized dense expansion enclosures
• Server-side internal storage (dDAS)
• Growth in OpenStack
Storage Marketing
Cost-optimized storage architectures
Server
Cache
Server
Cache
Performance
Storage Market
All flash
arrays
I/O Intensive
Flash
Drives
10K SAS
Drives
7200 NL-SAS Drives
Auto Tiering
15K SAS
Drives
High Value Workloads
Price-Performance Optimized
Traditional IT
Trends
• Greater performance needs
• Server-side storage for performance tier via flash and cache
(vSAN)
•
•
•
•
Continued virtualized growth
Focus on simplifying deployment and management
Growth in virtualization
Continue to focus here with new PS and FFS features in Q4
Cost
Compressed Tier
Low Cost scale-out disk
Cost Optimized
Dense, XaaS, Cloud
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Confidential
• Highly cost-optimized dense expansion enclosures
• Server-side internal storage (dDAS)
• Growth in OpenStack
Storage Marketing
How can I further optimize my virtualization environment to gain benefits of a private
cloud?
Optimize
without
starting over
Standardize, simplify and
automate the data center you
already own
Did you know that….
Dell offers Flash at the price of Disk?
Servers
Server
Cache
Beyond the rack
Optimize IT
services
delivery
Address people, process
and technology
Server
Cache
Enabling you to accomplish results at a fraction of the
cost
Networking
Flash Drives
Quickly deploy resources
via self-service with
governance
56% lower cost with 90% latency reduction versus traditional
spinning disks
15K/10K Drives
Performance
Affordably
transition to
IT-as-a-Service
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Confidential
Leverage cloud efficiencies
where it makes sense
Low Cost Disk
Storage
Scale
Intelligent tiering
Storage Marketing
How can I improve performance of my database applications?
Did you know that….
Dell tiering significantly improves
performance
Reduced Tier 1 storage by 70 percent by moving infrequently
accessed data to lower storage tiers
Manage DB growth within a budget
Servers
Server
Cache
Server
Cache
Instantly respond to performance
and demand spikes
Networking
Flash Drives
Keep mission-critical apps always on
15K/10K Drives
Performance
Low Cost Disk
Scale
Intelligent tiering
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Storage
Keep information always available
for faster decisions
Storage Marketing
Leveraging flash to improve performance
Performance
Optimized
• Traditional spinning hard disk drive (HDD) storage
– Last remaining mechanical device in server-to-storage data path
 Inherent rotational latencies that limit application performance
• Flash-based solid state drives (SSDs)
– High IOPs and low latency avoid mechanical limitations
 Single easiest way to provide dramatic performance gains for application
›
›
›
Database queries up to 10X faster
Enables new levels of real time responsiveness
Ideal for OLTP, analytics and VDI
SSDs offer much lower latency than HDD
20 ms
.2 ms
Traditional disk
drive
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SSD SLC drive
Storage Marketing
Performance
Optimized
New economies of flash: tiering innovations allow Compellent to offer flash at the price of disk
Workload requirement:
40,000 IOPS
30TB Raw Storage
264 x
15k HDDs
Benefits of Tiered Flash
•
•
•
•
84% RU reduction
50% more IOPS
90% latency reduction
56% lower price
24 x
SSDs
Space Savings
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Performance
Optimized
New economies of flash with Compellent :
1/5th the price vs. competitive all-flash solutions
Compellent
Other Vendors
With Flash Tiering
Single SSD type (SLC or eMLC) only
Write Intensive (SLC)
Read Intensive (MLC)
80%
Lower costs
Higher
costs
Hardware
Power / Cooling
Software
Support
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Confidential
Flash for the price of disk for Compellent
Performance
Optimized
56% lower cost with 90% latency reduction versus traditional spinning disks
Move hot data to flash with industry’s first
MLC/SLC intelligent tiering
Improves performance for data-intensive apps and
OLTP workloads
Best performance at lowest cost
75%
Lower cost than most all-flash
solutions
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>300K IOPS
>100,000 IOPS and sub-millisecond
latency running OLTP workload
Fluid Cache for SAN
Performance
Optimized
Converged solution for IO intense workloads
PCIe SSD
PCIe SSD
PCIe SSD
PCIe SSD
Fast access to data in the SSD cache between
servers
PowerEdge
Servers
Cache Network
Storage Network
Storage Area Network (SAN)
Compellent
Storage
Fluid Cache delivers high IOPS and extremely low latency
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Storage Marketing
How VDI can drive business results for my IT environment?
Empower the workforce
Enable BYOD, improve user experience and
productivity and enable access from any
device
Did you know that…
Servers
Server
Cache
Server
Cache
Dell VDI solutions have exceptional economics for automated tiering of
images
Optimize IT resources
Reduce IT overhead, scale and speed
deployments
Dell offers solutions that scale from 50 to 50,000
desktops
Networking
Comparable processing cores with less than half the rack space
Flash Drives
Improve security
Centralize data, apply policy controls to
mitigate risk
Manage cost
Create business agility and maximum
technology investments to lower TCO
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Storage
15K/10K Drives
$/Desktop: Up to 51% less than alternative
products*
Low Cost Disk
Performance: Similar (or better during boot
storms)*
Power: Up to 68% less*
Storage Marketing
How can I get even more efficiencies out of virtualization?
Did you know that….
80% of EqualLogic storage is sold into
virtual environments?
Leverage current IT investments
through tight integration into your
virtual environments
•
•
•
•
Servers
Server
Cache
Server
Cache
Networking
Virtualizing
&
consolidation
Optimizing
management
Improving IT
delivery
Adding IT
efficiency
Adding agility &
automation
Make IT more
efficient by
converging &
unifying
Build strategic
agility through
ITaaS and
Cloud
Improving services Starting the cloud
transition
delivery
Changing the
model
Flash Drives
Peering
Scalability
Self-optimizing
Simple to configure
15K/10K Drives
Low Cost Disk
Move
virtualization
deeper into
production
Storage
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Confidential
Storage Marketing
Transition to
secure &
seamless
hybrid cloud
IT
Hybrid flash arrays with EqualLogic
Price /
Performance
Exceptional economics for automated tiering of VDI image data
• Ideal for VDI & mixed workloads
– Continuously, quickly balances hot & warm data between
SSD & HDD tiers
– Write cache acceleration
• For growing VDI deployments
– Scale out performance & capacity predictably
– Avoid break points that plague traditional architectures
• Keep roll-outs on track &
minimize storage management
– Legendary EqualLogic ease-of-use
– Extensive vSphere integration
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Cost per desktop
$250
$200
$150
$100
$50
$0
Services
Software
Hardware
Dell EqualLogic
PS6110XS
Well known
SAN product
Well known
NAS product
•
$/Desktop: Up to 51% less than alternative products*
•
Performance: Similar (or better during boot storms)*
•
Power: Up to 68% less*
Storage Marketing
Price /
Performance
EqualLogic Blade Array for “Data Center in a Box”
Converged solution for traditional IT workloads
Dell Switching
M1000e
Chassis
Converged
Infrastructure with
Blade Array
EqualLogic
Blade Array
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Confidential
PowerEdge
Blades
24x M420/384 cores
2x blade arrays (25TB)
2 x F10 MXL switches
10U & 3 cables
24x 1U servers/384 cores
2x 2U racked arrays (43TB)
4x 1U Rack switches
32U & 136 cables
Storage Marketing
Price /
Performance
NEW! EqualLogic PS6210 Array and Software v7
EqualLogic PS6210 Series Arrays
• Faster, more powerful controller
• Up to 3x random read workload performance
• Up to 2x OLTP workload
EqualLogic PS Series Software v7
• 64-bit OS
• New policy-based access control and policy groups
• Helps unlock performance of Flash and 10GbE
networks
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2013
Dell - Restricted - Confidential
How can I reduce the footprint on my datacenter while delivering the storage my
applications demand?
Did you know that…
Servers
2.8X
Server
Cache
Server
Cache
More dense vs traditional 2U, 3.5”disk
drive enclosures
Dell offers the densest solution of any major OEM
vendor?
Dell storage solutions are designed to minimize power and cooling while
still delivering the capacity your applications and users demand
Networking
336TB in 5U
Flash Drives
2PB
Storage capacity in 48RU with 2
Compellent Storage Center systems
15K/10K Drives
•
Move cold data to dense “cheap
and deep”
Low Cost Disk
•
Optimizes Data Progression
•
Reduces OPEX
Storage
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Storage Marketing
Cost effective dense storage for Compellent Densest solution of any major
Cost
Optimized
vendor with 336TB in 5U
• Move cold data to dense “cheap and deep”
• Best rack density of any major storage solution
• Reduces OPEX by storing more data
in smaller footprint
• Lower TCO than comparable solutions
• Optimizes Data Progression
2PB
Storage capacity in 48RU with 2
Compellent Storage Center systems
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Confidential
2.8X
More dense vs traditional 2U,
3.5”disk drive enclosures
Storage Marketing
Software-defined storage is an
emerging paradigm
Cost
Optimized
“a technology that decouples the
basic elements of a storage system,
it is a not a product in and of itself”
Customer Benefit
 Reduce initial storage cost
 Orchestrate and automate resources
 Integrate storage, compute and networking into a
simplified interface
Multiple Implementations
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 Leverage/Build upon hypervisor capabilities.
HyperConverged
Storage Appliance
Commodity HW + Software
Hypervisor Integrated
Confidential
 Place compute and data on the same node to improve
performance, scale and efficiency
Storage Marketing
Businesses seek new ways to achieve datacenter efficiency
Cost
Optimized
Server-side
storage
1
External SANs
Purpose-built
Virtualized
Storage
Increased Efficiency
(Evolutionary approach)
Optimized for
private cloud
Traditional
Storage
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Virtual
Appliance
Converged
Solutions
Storage
Appliances
???
2
Hyper
Converged
New technologies
(Revolutionary approach)
Move apps to
public cloud
Software-based
Storage Marketing
Why Dell for Software Defined Storage?
Cost
Optimized
Dell strategy
Enabling customers to:
Choose what implementation is best
suited for the datacenter
Decide when and how to best deploy
software-defined solutions
Deliver differentiation affordably
regardless of business objectives
desired
Servers
2
Confidential
Extend VMware/MS partnerships delivering tight integration
into storage offerings
Storage
3
Deliver simple-to-use, virtualization-optimized solutions
Networking
4
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Build upon OpenSource partnerships to deliver flexible, affordable
solutions
1
Further advance software capabilities in Dell storage solutions
Storage Marketing
Redefining storage economics for today’s workloads
Price
Performance
Performance Optimized
I/O intensive workloads
Leverage flash storage
Server-side cache
Business critical
Business Critical Workloads
Oracle
SAP
SQL Server
Big Data
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Cost
Optimized
Optimized for virtualized
environment
Price/performance
Traditional IT workloads
Focus on $/TB
Lowest TCO
Dense enclosures
Server-side storage
Collaboration &
Infrastructure
Non-Mission Critical
Workloads
Exchange, Lync
SharePoint
File, print, web
VMware, Citrix, Hyper-V
Cold data archive
Image archive
Data dump
Traditional IT
VDI
Cloud
Storage Marketing
Compellent SC and FS
Dynamically unifying your data center
Controller:
SC8000
NAS:
FS86500
• Built-in intelligence, agility and automation
• Industry leading tiering of data across SLC and MLC SSD, as well as
SAS and NL-SAS
• No forklift upgrade and perpetual licensing
• Scale-out file solution that easily grows with your business
• Single distributed namespace across up to 4 FS8600 appliances
and 2PB to meet performance and capacity needs
Enclosures:
SC200, SC220, SC280
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• Co-Pilot delivers best-in-class proactive and comprehensive
enterprise storage support
Storage Marketing
EqualLogic PS & FS
Consolidate with unified, virtualized IP
PS62x0
• Seamlessly grow performance and capacity via peer scaling nondisruptively across generations
• All inclusive licensing provides access to all features with every
system
PS65x0
• Balance storage workloads across arrays for optimal performance
and efficiency
• Complement your operations with storage pre-integrated with
Windows, Linux & VMware
PS4110-M
FS76x0
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PS41x0
• Improve restore and recovery effectiveness with application-aware
data protection
Storage Marketing
Copilot Support for Compellent:
Enterprise class, personal touch
DID YOU KNOW?
“Our CSA makes the correct recommendations at the
correct time to keep us out of trouble. The reports and
the continuous monitoring combined with the CSA’s
expert advice have also saved us 20 to 40 hours per
month while keeping us on the proactive edge.”
Monty Slayton, IT Manager
University of North Texas
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Confidential
100% of survey
respondents are
satisfied with the
overall value of
Copilot Optimize.
A Copilot Systems Analyst works side by side with
your data center administrators to optimize your
environment for lower operating costs, reduced
capital expenditures, and less downtime.
Storage Marketing
PowerVault MD & NX
Simple storage for smaller organizations
• Value and performance, designed for consolidation without
complexity
MD Series
12 drive:
MD3200
MD3600
• Simple consolidation for departmental, SMB and remote office
projects
• Modular flexibility to easily upgrade existing system, to evolve to
meet changing needs
24 drive:
MD3220
MD3620
• Multi-protocol support with DAS, iSCSI, and FC – match drive and
performance to needs
60 drive:
MD3260
MD3660
• Affordable, comprehensive data protection capabilities
NX Windows NAS
NX400
NX3200, NX3300
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• Dell’s NX file storage solution with the latest Windows Storage
Server OS
Storage Marketing
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Storage Marketing