Launching Ice Cream Parlors in Lahore
Presented by:
Rizwan Qamar
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BACKGROUND
One of the strongest trends today is Pakistan’s'
desire for comfort. Whether it's manifesting in
the boom in home redecorating or the growing
interest in home cooking, its clear consumers are
looking for things that feel safe, familiar, and
happy. Ice cream fits nicely with this desire for
comfort. "Everybody loves ice cream," points out
by a local, publisher of The National Survey, a
retail ice cream trade publication. "People have
good memories related to it, like walking to the
local store as a kid on a hot summer day to get
ice cream."
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OBJECTIVES
The overall objectives of this project are to
provide quality ice cream and an excellent
seating space to our customers. Our
objectives include the capturing of largest
market share of the ice cream market in
Lahore through customer loyalty.
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Deliverables
Market Survey
Administration
Human Resource Management
Supply chain Management
Marketing Campaign
Production
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Benefits
Food industry has special Tax Rebate
This is the 12 months running business
Raw material is easily available through out the
country and through out the year
After capturing the market, the rate of return can be
increased
This business has greater rate of return as compared
with the other business.
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RESOURCE SKILLS REQUIRED
Marketing Personnel
Production Personnel
Sales and Services Personnel
HR people
Finance Department
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Chamman Ice Cream
Punjab Ice Cream
Butt sweats
Nirala Sweats
Gourmet
Other open ice cream shops
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No seating space for the customers
No specialization in the Particular ice cream
field
They are not targeting the youth
Less number of Branches
Poor packing
Very poor customer services
No home delivery facilities
Poor locations
No family and children entertainment things
Unhygienic ice cream
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Vanilla
All Nut Flavours
Chocolate
All Fruit flavours
Neapolitan
Cookies and bakery
Chocolate Chip
Candy Flavours
Mint chocolate chip
Coffee
Extreme flavours
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Muslim Town, Ferozpur Road
Main Boulevard Gulbarg
Moon Market Allama Iqbal Town
Mall Road near Food Street Anarkali
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Poor understanding of market dynamics
Customer behaviours to buy foreign goods.
Inadequate infrastructure.
Shrinking market because of foreign
competitors.
Future trends of the Market and customers
Financial and political health of the country
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Cost of organization
Control composition and Distribution
Hygiene and labeling requirements
Amended govern health and the production
of milk and cheese
Dairy Products (Hygiene)
Awareness among the people
High initial capital requirements
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Pakistan Standards and Quality Control
Authority Act
The Pure Food Ordinance, 1960
Pakistan Hotels and Restaurant Act, 1976
Specifications of Ministry of Food
Attestation from the Bauru of Food and
Nutrition
Consumer Rights Commission of Pakistan
The Cantonment Pure Food Act, 1966
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Building Renovation
Building Rent
Furniture and Fixture
Freezing equipments
Air Conditions
Salaries
Machinery
Catering
*Electricity Charges
*Water Bills
*Gas Consumption
*Telephone bills
Advertising Expenses
Building Supplies
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
6,000,000
4,800,000
6,500,000
4,000,000
5,000,000
6,720,000
8,000,000
0500,000
1,440,000
0100,000
0200,000
0240,000
1,000,000
0500,000
Total Fixed cost during first year
Working Capital for First Year
Total Capital required for 1st year
= Rs. 50,000,000
= Rs. 15,000,000
= Rs 60,000,000
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Rent Expenses
Salaries
Electricity Charges
Water Bills
Gas Consumption
Telephone bills
Supplies
Advertising
Running Finance
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
Rs.
400,000
560,000
120,000
08,333
16,667
20,000
41,667
83,333
1,250,000
Total Per month Expenses
Rs. 2,500,000
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Initial Investment
Debt/Equity Ratio
Expected Pay Back Period is
Return on Investment
Return on Equity
Working capital Requirements
Expected Growth Rate
Rs. 60 Million
2:3
5 years
=25%
=30%
=Rs. 15 Million
= 9-10% p.a.