WWW.SMUSOLVEDASSIGNMENTS.COM
GET SOLVED ASSIGNMENTS AT Rs.125 per subject or
Rs.700 per semester
VISIT
WWW.SMUSOLVEDASSIGNMENTS.COM
Or Mail us at
solvemyassignments@gmail.com
SMU MBA SEM 3 MARKETING SUMMER 2015 ASSIGNMENTS
MK0010- Sales Distribution and Supply Chain Management
1 Define and explain the objectives of sales quota. Also describe the types of sales quota to
judge performance of the sales personnel.
Definition of sales quota
Objectives of sales quota
Types of sales quota
2 Explain the various steps involved in the personal selling process.
Definition of personal selling process
Steps involved
3 An organization needs to be extremely cautious in making investments in various types of
inventories. The extent of control required to be maintained on all items is not the same.
Explain some important tools of Inventory management like ABC analysis, Just-In-Time &
Economic order quantity model.
Definition of Inventory and Inventory Management
ABC analysis, Just-In-Time &Economic Order Quantity Model
4 Explain the SCOR model with a diagrammatic representation.
SCOR model
Focusing Aspects with diagram
5 When one member of distribution channel tries to maximize its profits at the expense of
rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these
conflicts, now retail firms have started forming vertical Marketing systems (VMS). Explain
the three types of VMS through which goods and services are usually distributed to
customers.
Definition of VMS
Three types of VMS
6 Define Reverse Logistics with an example of a industry that follow strong reverse logistics.
Explain the four main reverse logistic processes.
Definition of Reverse Logistics
Example
Four main reverse logistic processes
MK0011- CONSUMER BEHAVIOUR
1 “Selecting the right segmentation variable is critical”. Explain with the help of an example
each for three types of segmentation.
Explanation of three types
EMAIL US AT- solvemyassignments@gmail.com
WWW.SMUSOLVEDASSIGNMENTS.COM
Examples
2 Explain the concept of defense mechanism in detail.
Explanation
Forms of frustration
3 Discuss Trait theory and its relevance in consumer Behaviour.
Explanation of trait Theory
Types of personality traits
4 “A number of factors influence individuals that may distort their perceptions”. Is it true?
Comment.
Explanation of factors that distort individual perception
5 Explain the different components of learning.
Explanation
6 Write short notes on:
a) The Adoption Process
b) Post-Purchase Behaviour of a consumer
a) Meaning and Barriers
b) Meaning and example
MK0012- Retail Marketing
1 What do you mean by the term ‘Consumer’? Explain the classification of retail customers
based on shopping.
Definition of Consumers
classification of retail customers based on shopping
2 Define Integrated Marketing Communication (IMC)? Describe the tools of IMC.
Definition of IMC
Tools of IMC
3 Define retailing and Retailer. Describe the classification of store based retailing based on
ownership and on the basis of variety of merchandise mix.
Definition of retailing and retailer
Based on ownership
Basis of variety of merchandise mix.
4 What is E-tailing? Describe the advantages and disadvantages of E-tailing.
Definition of E-tailing
Advantages and Disadvantages of E-tailing
5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall
profitability depends on Pricing. It plays an important role in strategic decision making
process. Explain various pricing strategies are adapted by the retailer according to the
situation.
Explanation of pricing in Retail
Retail Pricing strategies
6 Describe any three Rural retail strategies in brief.
Definition of Rural retail
Any three Rural retail strategies
MK0013- MARKETING RESEARCH
1 Describe the components of research proposal.
Explanation
2 There are certain advantages and drawbacks of secondary data. Elaborate.
EMAIL US AT- solvemyassignments@gmail.com
WWW.SMUSOLVEDASSIGNMENTS.COM
Explanation of advantages of secondary data
Explanation of drawbacks of secondary data
3 “The questionnaire format changes depending upon the amount of structure and disguise
required during data collection”. Comment
Explanation of questionnaire format
Explanation of question composition
4 Explain non comparative scales and its types
Explanation of the meaning
Explanation of types
5 Explain the process of data preparation in detail.
Explanation
6 Write short notes on:
a) Copy testing
b) Sales Analysis
a) Meaning with example
b) Meaning and Benefits
GET SOLVED ASSIGNMENTS AT Rs.125 per subject or
Rs.700 per semester
VISIT
WWW.SMUSOLVEDASSIGNMENTS.COM
Or Mail us at
solvemyassignments@gmail.com
EMAIL US AT- solvemyassignments@gmail.com