Eduardo Gonçalves
A joint initiative
OPL as example of public-private
partnership for sustainable development
The challenge – the biodiversity crisis
The WWF approach – engagement with business
What is ‘One Planet Living’ (OPL)?
The OPL Portugal example – a model for sustainable
communities?
5. Developing the programme
6. Goals
1.
2.
3.
4.
Climate Change/
extreme events
Ecological Footprint
human population X 4 in last 100 years
projected stabilisation 10 billion
90% will be born in ‘have-not’ countries
The 15:85 problem - people vs. resources
Biodiversity Crisis
 species extinction 1,000 times natural evolutionary rate
 50% of world’s original forest destroyed
 75% of marine fisheries are already over-fished and faced with
commercial extinction
 300,000 whales and dolphins killed each year
 25% of the world's birds and mammals species are threatened
with extinction
Human Impact
Living Planet Report
“Our biggest challenge this new
century is to take an idea that seems
abstract – sustainable development –
and turn it into a reality for all the
world’s people”
Kofi Annan, UN Secretary General, 2001.
Partnership Strategy
Vision
WWF sees a future in which business makes a net
positive contribution to the well-being of society
and the planet.
Strategic Intent
To achieve this, WWF will engage in challenging
and innovative partnerships with business to
drive change...
Conservation Movement & Business
Community: a potted history
Not
My Business
Philanthropy to
Offset Impacts
Transformation
Compliance
And Beyond
Reducing
Impact
Transformation
Zero
Impact
Global Strategies
for Risk
Management and
Cost Efficiencies
Transformation
Net Positive
Impact
Selling Solutions to
the World’s problems
Towards a One Planet Economy
WWF’s Business Engagement Team aims to help create a
sustainable economy through:
 Policy and Advocacy at Macroeconomic Level
+
Changes to Consumption and Consumer Behaviour Patterns
+
Helping Develop New Business Models for Manufacturing and
Services
Conservation Partners
Some Examples
Focus on Communications
Focus on Marketing
Challenge : Focus on
Performance Targets
Philanthropy : Focus on
Freshwater Conservation
Employee engagement : Focus
on Learning
The First Step: Environmental
Performance Indicators
environmental audits
quarry rehabilitation
emissions reduction
energy consumption
waste production & recycling
waste recovery
alternative / renewable fuels
water consumption
C02
Emission Reduction
On 6 November 2001,
Lafarge announced its
commitment to:
10% reduction in CO2 below 1990 levels - by
2010 in developed
countries
 and 20% reduction per
tonne/cement worldwide
- Real bottom line impact -
 Sustainable Communities
 Products & Services
 Education & Lobbying
Measuring (un)sustainability – the
ecofootprint approach
12bn hectares – 6bn people
Per capita global quota - 2 hectares
European footprint - 6 hectares
Average European needs 3 planets
Average American needs 5 planets
Impacts – the EU footprint
Europe’s glaring example?
Beddington Zero fossil Energy
Development - BedZED
London UK
100 Live-work units
£15 million
Includes social
housing
Peabody Trust - BioRegional - Bill Dunster Architects
Making it easy, affordable and attractive
highly energy efficient
building design
 efficient lights & appliances
 on-site renewable energy
 public transport links
 local food delivery
 car club
Zero Carbon
BedZED
Zero Carbon
1. Reduce energy demand
- super insulation (thermally massive wall)
- Passive solar heating
- natural ventilation
- Energy saving appliances and lighting
2. Renewable energy
- Biomass Combined Heat and Power (CHP) – 1000t/an
- photovoltaic panels
Results
reduced energy needs
- 88% central heating
- 57% hot water
- 25% electricity consumption
Easy mobility and safe places to play
BedZED
Sustainable Transport
- Transport
plan
- Mixed use (houses and offices)
- Alternative transport (car club, public transport, bikes)
Results
- 65% less CO2 emitted
Local food
Kent -
Kent -
London
Scotland
Israel London
Local Food: - 50 Km max from site
Water and biodiversity
BedZED
Sustainable Water
- water-saving washing machines, taps, showers and
toilets
- rainwater harvesting and grey water recycling
Results
- 50% reduction in water use per resident
Zero waste
BedZED
Other innovations
- Local and recycled materials
- composting and recycling
- shared community and leisure areas
- green roofs and porous paving
BedZED
Results
From 3 planets to 1.6
One Planet
LivingLIVING
AIM OF ONE
PLANET
A Basket of Needs
economic
Food
Clothing
Housing
Energy
Health
Education
Transport
Leisure
social
environmental
Guiding Principles of One Planet Living
GLOBAL FLAGSHIP OPL COMMUNITIES
Australia
• Melbourne: 30,000 units
South Africa
• Durban: 5,000 units
• North America
• Edmonton: Emerald Hills
• 3 other sites/DC?
China
• Shanghai: mixed residential,
commercial, business
EUROPE:
• Panyu Jian Xiang: 5,000 units
 UK
• Dongtan: ½ million residents
 PORTUGAL
Location
The
Region
Key Features
 Hi-density
development
(6,000 homes),
extensive
conservation
(5,000 hectares)
 Europe’s largest
quarry
conversion/natural
forest restoration
project
 Regional planning
approach – habitat
corridors,
sustainable
transport, land use
Sustainable
Construction
• 50 per cent reduction
in embodied CO2 in
building materials, their
transport and use
• 50 per cent increase
in use of recycled
materials
• 40 per cent reduction
in construction waste
• 100 per cent
renewable energy
Carbon neutral ie. Balance of CO2 = 0g
 Reduce energy
use of lights and
appliances by
40%
 Reduce
ventilation
energy by 44%
 Reduce water
heating energy
use by 60%
 Reduce space
heat/cooling by
95%
 Reduce overall
water
consumption by
25%
 Reduce waste
production by 25%
 Ensure 0% of
waste incinerated
 Compost over 90%
of organic waste
 Reduce landfill to
5% of national
average
 Increase average
number of
passengers per car
to 3-per-vehicle
through a carsharing scheme
 Greywater/
rainwater irrigation
Eco-system
restoration
Social Sustainability
Create 11,000 jobs
Source min. 50% of
all goods and
services from within
a 50km radius
Cut car use by over
50 per cent/Regional
Transport Plan
Media
Coverage
Local
Opinion
reforestation strategy - 89%
local producers’ accreditation scheme 80%
job creation programme - 86%
sustainable transport infrastructure - 86%
Benefits for
region
Jobs - 20%
More Tourism - 18%
Regional development - 15%
Increase natural area - 10%
Better services infrastructure - 9%
 Good for local economy – 83%
 Should be given go-ahead – 85%*
Telephone Poll of 400 Sesimbra residents, June-July 2006
* excl. don’t know/no reply
EUROPEAN PROJECTS
Long list (10)
• Turkey
• Poland
• Greece
• Czech Republic
• Croatia
• Germany
• Italy
• Hungary
• Austria
• Slovenia
MyFootprint for Unit #315 (The Sedgewicks)
3
planets
2
MyFootprint
1
Your MyFootprint is a real-time audit of your
household’s environmental impact, and includes a
handy comparison to others in the neighborhood.
Your audit is anonymous, unless you are in the Top
Ten.
Current
Current Life
HOT WATER
Household:
Neighborhood:
National:
30-day
HEATING
Electricity use
Travel
Clean Water
845-day
3
2
1
planet
National Average
Neighborhood Average
Your MyFootprint is a real-time audit of your household’s environmental impact,
and includes a handy comparison to others in the neighborhood. Your audit is
anonymous, unless you are in the Top Ten.
Current Neighborhood Footprint
School/academy
Changing the
goalposts
Media – BBC, Time, FT,
…
Changing the
goalposts
“One Planet Living should become the
official target of government policy with a
pathway and timetable to achieve it”
New Economics Foundation – 13/07/06
• UNEP…London Olympics
• IUCN “The Future of Sustainability”
“(We)… need to take account of what is
called One Planet Living.”
David Miliband – DEFRA Minister, July 2006
Mission Statement
To stop the degradation of the
planet's natural environment
and to build a future in which
humans live in harmony with
nature, by:
 conserving the world's
biological diversity
 ensuring that the use of
renewable natural resources is
sustainable
 promoting the reduction of
pollution and wasteful
consumption.
The Long Term Objective
…with 25-year objectives
“Political institutions, businesses and
communities have successfully adopted
measurable strategies which have delivered a
sustainable global ecological footprint”
Easy, affordable, attractive…