A Methodology for Simulation Conceptual Modelling that Embeds the SCOR Process Reference Model Dr. Miles Weaver, School of Management, Edinburgh Napier University m.weaver@napier.ac.uk @DrMilesWeaver Dr. Pavel Albores, Aston Business School Dr. Doug Love, Aston Business School #SimCM Outline • • • Importance of conceptual modelling and need for a SCM2 Requirements (Specification) - (what do we need the conceptual model to do) Outline design - (what procedure is needed to arrive at this conceptual model) • Illustration of the SCM2 and the incorporated key concepts – – General guidelines for building an ‘effective’ conceptual modelling Embedding the utility of a process reference model (e.g. SCOR) What is a simulation conceptual model? A simulation conceptual model (SimCM): • • Documents and details the explicit statement of assumptions and relationships to be included in the simulation model in accordance with the problem statement (Manuj et al., 2009) A non-software specific description of the simulation model that is to be developed, describing the objectives, inputs, outputs, content, assumptions and simplification of the model (Robinson, 2004; 2008) Uniqueness for simulation purposes: • • ‘process’ to be followed – at the heart of this is setting the model boundary & level of detail (model content) ‘output’ – the description of the computer model to be built is as ‘simple as possible’ (by drawing assumptions & simplifications) and is both credible & valid Simulation conceptual modelling for SCM applications • Evaluating supply chain problems is important (Stewart, 1997); difficulty is that they are inherently complex and dynamic systems (e.g. Davies, 1993; Levy, 1994; Beamon, 1998) • Simulation is an approach that is often used for evaluating SC problems; extent of research is great (Weaver, 2010) • Creating a conceptual model is often regarded as the most important stage of a simulation project (Law, 1991); but little is written on the subject (Robinson, 2004b). • SimCM is a ripe area for research (Robinson, 2006, 2010). Even in the SCM domain, Manuj et al., (2009) noted that further development in this area can improve the rigour of simulation studies • No methodologies exist that could guide a user through the creation of a conceptual model (Weaver, 2010). The ‘idea’ behind the SCM2 Domain-specific SimCM procedure for SCM applications Incorporate existing SimCM guidance from the literature = Embed domainknowledge in the form of a process reference model + Incorporate a general process, general principles, methods for validation, advice on simplification? Provide inputs to the process of SimCM (i.e. setting the model boundary & detail) and standard descriptions? Relationship between the requirements and outline design for SCM2 Outline design (what procedure is needed to arrive at this conceptual model) General guidelines for building an ‘effective’ conceptual modelling Embedding the utility of a process reference model (e.g. SCOR) General process for conceptual modelling Incorporating existing guidance to build a ‘valid’ and ‘credible’ model Incorporating existing guidance to keep the model as ‘simple’ as possible Using SCOR to describe supply chain improvements Using SCOR to describe supply chain objectives Using SCOR to determine the interconnections with the supply setting Requirements (Specification) (what do we need the conceptual model to do) Requirements for building an ‘effective’ conceptual model Validity & Model Credibility simplicity Requirements for conceptual modelling for SCM application (domain-specific requirement) SC complexity SC detail SC objectives Supply setting Phase 2: Phase 1: Determine how each objective is to be measured Describe the supply problem Point of entry Output: Description of the processes that provide data used to calculate each objective Output: Description of the improvement(s) to be evaluated, for a given objective(s) within its supply setting A formal problem formulation and structuring methodology or unstructured problem from client Phase 6: Phase 3: Phase 7: Determine how each improvement is to be represented Output: Description of the processes that represent each improvement Document and validate the conceptual model Output: A valid description of the computer model to be developed Design the level of detail necessary to implement the model Output: Description of the model components and interconnections that represent the actual practices included in the model Phase 4: Determine how the inputs and their sources interconnect within the model and with its immediate supply setting Output: List of inputs and candidate processes for possible inclusion in the model boundary Phase 5: Formulate the model boundary Output: List of processes and inputs included in the model Iterate for each PROMOTED process decided in phase five Build a prototype and use sensitivity analysis to extend the model boundary and level of detail Output: Refinement of the model boundary and level of detail Experimental situation: CoffeePot Case Q: Where and how to cost effectively manufacture products in a global and complex supply setting? Efficient manufacturing scenario in a low-cost area with either shipments made in: (S1) small (by air) (S2) large quantities (by road and ship). Further detail on the CoffeePot case: Taylor, G. D., Love, D. M., Weaver, M. W., & Stone, J. (2009). Determining inventory service support levels in multinational companies. International Journal of Production Economics, Vol. 116 No. 1, pp. 1–11. Phase one: Describe the supply problem Output: The supply problem is described from the perspective of the client Statement of objective(s) of study Output from 1.1 Description of improvements to change the existing system Output from 1.2 Description of problem setting Output from 1.3 the Statement of how each improvement could achieve the desired impact on the objective(s) Output from 1.4 Statement of supply chain problem A multi-national manufacturing company (MNC) is deciding how to cost effectively manufacture products in a global setting. The aim is to determine how much finished goods stock (reduce supply chain assets) to have on hand to support sales at a 95% desired service level (increase supply chain reliability). A MNC has an efficient manufacturing facility in a low-income/low-cost location (i.e. Asia or Africa) and a warehouse in a high-cost area where the product is primarily distributed and sold. Shipments are currently made in large quantities, with a cost effective and slow shipping method (road and sea). The MNC wants to consider the impact of a change in the shipping method, by shipping in small quantities, with an expensive and fast shipping method (all air) on the defined objective. The MNC has an efficient manufacturing facility in a low-income/low-cost location (i.e. Asia or Africa) and a warehouse in a high-income/high-cost location where the product is primarily distributed and sold (i.e. North America or Western Europe). The capacity for an efficient production facility is defined as one which has a low cost of capital and shipping in economic quantities. The method for shipments from a low-cost manufacturing location to a warehouse in a high-cost area can be larger, cost effective and slow, or small, expensive and fast. It is assumed that the product selected is a coffee maker (Mr Coffee Expert Model) which is representative of a functional product type. An off-shore location offers advantages to reduce cost (e.g. Alguire, Frear and Metcalf, 1994; Fagan, 1991; Monczka and Trent, 1991). The study seeks to examine how much finished goods inventory at hand is needed in the warehouse to satisfy a defined customer service requirement at lowest cost. The shipment size, speed and cost will affect how much finished stock is available at hand. If there is insufficient inventory stock-out will occur leading to the service level not being met, while too much inventory will satisfy the requirement but will incur a cost. Simulation is a good method to evaluate this problem as it will allow a user to adjust the re-order point to obtain a desired service level and review the implications on finished goods inventory costs. Key Concept 1: Embedding SCOR in a generic procedure for simulation conceptual modelling can aid in the description of a problem from the perspective of the client using standard terminology and domain-specific process detail Phase two: Determine how each objective is to be measured Output: The objective is described in terms of how it will be measured Statement of how each objective will be measured Perf. Att. Perf. metric level Perf. metric Definition of metric calculation Output from 2.1 Process elements Output from 2.2 Assets Level 3 metric AM3.16: Inventory days of supply (Value of finished goods inventory/(COGS/365)) Delivery reliability Level 2 metric RL.2.2: Delivery performance to customer commit date The percentage of orders that are fulfilled on the customer's originally scheduled or committed date = [Total number of orders delivered on the original commitment date] / [Total number of orders delivered] X 100% Key concept 2: Embedding SCOR in a generic procedure for simulation conceptual modelling can aid in determining how an objective can be measured using standard descriptions of typical performance attributes and metrics; plus data collection needs from associated business processes at different levels of detail Actor M’ment span Output from 2.3 S1.4 WH Process D1.8 WH Process D1.3 D1.12 D1.13 WH WH WH Process Process Process Phase three: Determine how each improvement is to be represented Output: The improvement is described in terms of how it is to be represented Statement of how each process is to represent each improvement Improvement option Output from step 1.1.2 A MNC has an efficient manufacturing facility in a low-income/low-cost location (i.e. Asia or Africa) and a warehouse in a high-cost area where the product is primarily distributed and sold. Shipments are currently made in large quantities, with a cost effective and slow shipping method (road and sea). The MNC wants to consider the impact of a change in shipping method by shipping in small quantities, with an expensive and fast shipping method (all air) on the defined objective. Key Concept 3: Embedding SCOR in a generic procedure for simulation conceptual modelling can aid in determining how each improvement can be represented by business processes to implement each improvement at different levels of detail Level of process detail Business process Output from step 3.1 Actor Output from 3.2 Level 3 D2.10 Fact. Level 3 D2.11 Fact. Level 3 D2.12 Fact. Level 3 D2.13 Fact. Phase four: Determine how the inputs and their sources interconnect within the model and with its immediate supply setting Output: Provide a list of model inputs and candidate process elements (NB supplies information only to formulate the model boundary) Key Concepts 4 and 5: Embedding SCOR in a generic procedure for simulation conceptual modelling can aid in determining the model boundary by providing information on the relationships between business processes (i.e. interconnections between inputs and outputs germane to each process element) Key concept 4: Identification of core process elements and their inputs generated from a source process element Description of the supply problem Description of how each objective is to be measured e.g.S1.4 (WH), D1.8 (WH), D1.3 (WH), D1.12 (WH), D1.13 (WH)) Description of each improvement to be represented e.g. D2.10 (F), D2.11 (F), D2.12 (F), D2.13 (F) Example of SCOR inputs and outputs to a decomposed business process Source: SCOR V.9 (2008) Phase four: Determine how the inputs and their sources interconnect within the model and with its immediate supply setting Output: Provide a list of model inputs and candidate process elements (NB supplies information only to formulate the model boundary) Key concept 5: Process elements that have yet to be included in the model can be classed as ‘candidates’ for possible inclusion Does the source process element (that generates each input to be fed) exist as a CORE or PROMOTED process element? Phase five: Formulate the model boundary Output: Provide a list of processes and inputs included in the model Key concept 6: Decision rules can be used to consider which business processes to include within the model boundary from identifying the critical relationships between (core processes) and within the setting (real world) of the processes that are associated with each objective and improvement Simplify – Promote – Test - Exclude Rule 1: Will the input to be generated from the candidate process element effect model behaviour by significantly impacting on the objectives of study? Phase five: Formulate the model boundary Output: Provide a list of processes and inputs included in the model Key Concept 7: Included process elements are considered in turn to identify those that could be simplified Decision rules can be embedded in a generic procedure to simplify inputs to the model and to determine when no further processes should be included in the scope of the model (i.e. model boundary is set) Simplify – Promote – Test - Exclude Rule 2: Can the input be generated in a simplified form (i.e. a random distribution or fixed value), so that there are no further inputs to the process? Embedding SCOR in a generic procedure for SimCM can (not in the scope of presentation): • Key concepts 1 – 5: Aid in providing clear domain-specific guidelines for extracting information from a pre-defined process reference model and when necessary focus consultation with people who are knowledgeable about the system being represented • Key concept 8 & 9: Aid in focusing consultation with people who are knowledgeable about the system being represented to determine the detail of the actual practice that needs to be included from the descriptions provided for each process element included in the model boundary and simplified inputs Example of SCOR inputs and outputs to a decomposed business process Source: SCOR V.9 (2008) Summary & implications for further work Domain-specific SimCM procedure for SCM applications Incorporate existing SimCM guidance in the literature = Embed domainknowledge in the form of a process reference model + 1. Develop a web-based application that can automate a number of the steps 2. Further refinement and validation of the SCM2 • Feasibility & utility with a range of process reference models in different industrial contexts