E-BUSINESS MANAGEMENT
Department of Information System
IS - 645
School of Business & Economics
Course Code:
Duration:
Credit Hours:
IS-645
15 Sessions
3
Course Overview
This course emphasizes practical applications of e-business concepts in developing a
business ready for electronic business. It includes all of concepts of developing an web site,
store front, creating search engine, registering domain and hosting, connecting a payment
gateway to get online payments. It also includes different other issues of marketing of ebusiness, proving online support to customers, etc,.
Learning Objectives
The objectives of the course are to provide students with an appreciation of the major
technical and practical issues of construct e-business. By the end of the semester, the student
will be able to:

Understanding the general concepts of e-business and its different terminologies.

Developing business plan to initiate business for online transactions.

Understanding of technical issues related to web site, domain registration, hosting,
payment gateway, development, etc,.

Understanding different online marketing tools to promote our e-business.

How to get different other business operations such as employee relationship,
customer support, supply chain, etc, online to enjoy the real taste of e-business.
LEARNING METHODOLOGY
The teaching of the course will be via a series of lectures. This will be
complemented by the use of class notes and an extensive range of web resources plus
handouts.
Participants will be required to work in study groups for the final project that will
be assigned to them at very beginning of semester. Participants are required to prepare
and share a range of study material derived from the assessment process. The aim of the
study groups is to enhance the learning environment of the class. Participants have to
submit different documents during their work on project.
Participants should expect 4-6 quizzes during the semester. Quizzes will be
unannounced. There shall be no makeup quizzes for missed sessions and/or low scoring
quizzes. Submission deadlines for assignments, cases and the project will not be extended.
Participants shall not waste their time and energies to plead for one.
Classroom Behavior:
During class all cell phones must be turned off or set to “vibrate.” If you are on-call
for emergencies, please let me know at the beginning of the class.
Participant Responsibilities:
The Participant is responsible for all information presented in class (unless told
otherwise) and all information in the reading assignments, whether or not covered by the
instructor. In case of absence it is the participant’s responsibility to get class notes,
handouts, and/or directions from a classmate.
Honesty Policy:
A student found in cheating (plagiarism) on any exam/ assignment/ project, his/her
case will be referred to Unfair Means Committee (UFM) that may result in no credit (i.e. no
grade) for that exam/ assignment/ project. A deduction from the sessional marks and
financial penalties are other possibilities as decided by the committee.
Regularity and Punctuality:
Regularity and punctuality will be very strictly observed. You have an allowance of
only six absences (Out of 30 sessions). This includes the leaves that are approved from
your Batch Advisor. In case you are absent in six classes, you will get an ‘F’ in the course.
Regarding punctuality, you will be marked present only if you arrive in the class within five
minutes of the scheduled time. Any absents during the presentation sessions will result in
deduction of 1 point each from the class participation marks. This means that the class
participation marks can go into the negative as well. If your group is making a
presentation and you are not there, you get a zero. If you miss a Quiz you get zero in that
Quiz. You will lose 10 points if you deliver your assignment / report after the given date.
Class Participation
Positive, healthy and constructive class participation will be monitored for each
class. Particular emphasis will be given during the presentation sessions. The manner in
which the question is asked or answered will also be noted. Your behaviour, as business
executives in the class will contribute to the class participation marks.
Assessment
All of the activities held during the session will be evaluated; the final grades for
the course will be as follows:
Mid-Term
Final exam
Quizzes
Final Project
Presentation& Assignments
25%
35%
10%
20%
10%
Total 100%
REFERENCE TEXT:
1) Electronic Business - A Managerial Perspective by Efraim Turban,
David King, Judy McKay, Peter Marshall, Jae Lee, Dennis
Viehland (2008)
E-Business
Calendar Activities
COURSE SCHEDULE
Lecture Topic
1, 2
Introduction to e-business, difference
between e-commerce and e-business, ebusiness terminologies
3, 4
How to create business plan, different parts
of business plan, issues. Practical cases.
Assignment
5, 6
e-market, electronic store, e-mall,
intermediary, Domain Registration, Hosting
Assignment 2
7, 8
Building web site, issues related to web
site, design issues, development issues,
constraints,
Quiz 1
9, 10
Integration of business process in ebusiness, Issues and problems in
integration, Financial issues in e-business
Search engine, Submitting site to search
engine, Importance of site keywords and
description,
Assignment 3
11, 12
Store front, Online catalog, type of catalog,
design issues of catalog, Development
issues of catalog. Search engine to support
getting required product.
Presentation
13, 14
Shopping cart concept, Shopping cart type,
Checkout system, Payment gateway,
selection of third party service provider,
issues related to online payments, Delivery
mechanism, Delivery issues.
Quiz 2
15, 16
Mid Term Exam
17, 18
Customer support system, chat, ticket
system, issues related to customer support
Assignment 4
19, 20
Marketing issues related to e-business,
market research, tools such as Facebook,
Google, etc,. for e-business marketing
21, 22
Business inventory management,
Assignment 5, Quiz 3
integrating inventory system to e-commerce
site, problem and issues related to it.
23, 24
Security issues in e-commerce, security
risks, concepts of encryption, certificate,
public key, private key, firewall, etc,.
Quiz 4
25, 26
Site updating issues, How to control data
upload, controlling malware/virus attach,
Use of CPanel to control our web site
physically, Site and data backup
procedures,
Assignment 6, Quiz 5
27, 28
Integrated other business concepts such as
HRM, CRM, SCM, etc, in e-business
Quiz 6
29, 30
Final project Presentation.
Presentation