Year 12 Induction - Ethos and Presentation
Unit 2_1
Organisations
Organisations are a collection of individuals
with a common goal.
Organisations can be profit or non-profit.
Image
An organisation’s image is their personality.
Organisations use several methods to convey
their image:
 Logos
 Colour schemes
 Fonts
 Pictures
 Layout
Colours
What do these colours say?
Fonts
What do these fonts tell you?
Times New Roman
Image
Ethos
Ethos is defined as:
 Culture, philosophy,
 The disposition, character, or fundamental values
peculiar to a specific person, people, culture, or
movement
 the distinctive character, spirit, and attitudes of a
people, culture, era, etc
 the distinguishing character, sentiment, moral
nature or guiding beliefs of a people or group
 noun spirit, character, attitude, beliefs, ethic,
tenor, disposition, personality
Ethos
Here is a company that you are familiar with.
Virgin is their ethos? How would you
What
The Virgin ethos is simple, take on the big boys and do it better.
describe
them?
Richard Branson
delights in upsetting the apple cart, and
putting noses out of joint in stale boardrooms around the globe.
"We look for opportunities where we can offer something
better, fresher and more valuable, and we seize them. We often
move into areas where the customer has traditionally received a
poor deal, and where the competition is complacent."
Who is this?
But many years ago, one of our activists
bagged a quote from another famous
activist, and summed up the ********
ethos: "The optimism of the action is better
than the pessimism of the thought."
When we take action against environmental
crimes, we also take action against
despair. And there are times when inspiring
other people to take action is by far the
most powerful outcome that we could hope
for.
Who is this?
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We believe that we’re on the face of the Earth to make
great products.
We believe in the simple, not the complex.
We believe that we need to own and control the primary
technologies behind the products we make.
We participate only in markets where we can make a
significant contribution.
We believe in saying no to thousands of projects so that
we can really focus on the few that are truly important and
meaningful to us.
We believe in deep collaboration and cross-pollination of
our groups, which allow us to innovate in a way that others
cannot.
We don’t settle for anything less than excellence in every
group in the company, and we have the self-honesty to
admit when we’re wrong and the courage to change.
Your Task
Choose an organisation to work with
 Get 4 documents from the organisation
 Write 400 words describing the organisation
 Write 200 words about the house style and
ethos – referencing evidence in the
documents you used

Deadline The week ending 20th Sept