POSITION TITLE:
Marketing Team Leader
POSITION NUMBER:
1176
CLASSIFICATION/BAND:
City of Greater Geelong Enterprise Agreement (as
amended from time to time)
Band 7 Salary $81,002.43 to $89,971.10 (pro rata)
per annum, plus superannuation
STATUS:
Temporary part-time Maternity Leave replacement
position
DIVISION:
Corporate Services
DEPARTMENT:
Communications and Marketing
APPROVED BY:
Jamie Westhorpe
DATE APPROVED:
2 March 2015
POSITION OBJECTIVE:
To ensure and maintain the quality, consistency, and integrity of the City’s brand and to foster
organisation support and adherence to the brand strategy.
To coordinate the development and implementation of successful marketing activities and projects
for the City of Greater Geelong.
THE CITY OF GREATER GEELONG:
The City of Greater Geelong is one of the largest local government areas in Victoria. The City
provides more than 120 services to the municipality which has a population of more than 200,000.
The City has an annual budget of $229 million and employs over 2000 staff. It also utilises a large
number of volunteers. The organisation has five divisions: Community Services; Corporate
Services; Economic Development, Planning and Tourism; City Services and Projects, Recreation
and Central Geelong.
Geelong:
Located 75 kilometres from Melbourne, Geelong is Victoria’s second largest city and is renowned
for its stunning north facing waterfront which overlooks Corio Bay. Geelong is a vibrant
cosmopolitan city with a relaxed coastal flavour. It is recognised as offering one of the best
lifestyles in Australia. Geelong has all the modern amenities of larger cities, combined with a clean
and healthy environment.
Just minutes away from the city centre are kilometres of pristine beaches, charming seaside
townships and unspoilt rural hinterland.
Geelong is also the gateway to the famous Great Ocean Road and some of the best surf beaches
in the world.
The City offers excellent educational opportunities. Geelong Grammar, Geelong College, The
Gordon and Deakin University are just some of the schools and tertiary institutions in the region.
ORGANISATION ENVIRONMENT:
Geelong is among the largest of 79 Councils which collectively represent approximately 5 million
Victorians. While each Council is independent, there are common rules, mainly in the form of
State Legislation, which provide the framework in which Councils operate.
Our Vision:
Greater Geelong: building our community through enterprise, opportunity and innovation in a
quality environment.
Our Mission:
We will focus on developing and maintaining effective working relationships to deliver Council's
strategic directions and high quality services that meet the changing needs of our community.
Values and Behaviours:
Values form the basis of our behaviour; they add meaning to work and they provide a basis for
consistent planning and decision making across the organisation. The City of Greater Geelong
aims to foster a culture that embraces the organisation values being Integrity, Responsibility,
Innovation and Respect. All employees should demonstrate the behaviours that come from
these values when carrying out their work.
ORGANISATION RELATIONSHIP:
This position is part of the Corporate Services Division which comprises the following
departments:
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Communications and Marketing
Administration and Governance
Corporate Strategy and Property Management
Customer Services and Councillor Support
Financial Services
Information Services
Organisation Development
Reports To:
Directly Manages:
Internal Liaisons:
External Liaisons:
Manager Communications & Marketing
Marketing Services Team
Mayor and Councillors, Senior and Middle Management, Coordinators /
Team Leaders, all Staff.
Media and marketing professionals and associations, Federal and State
Politicians, Consultants / Contractors, Officers of other councils and
Government departments and General Community.
KEY RESPONSIBILITIES:
1. Responsible for the integrity of the City’s corporate identity through an established brand
strategy and defined marketing tools.
2. Supervise Marketing and Graphic Design officers on a daily basis.
3. Coordinate and maintain the quality, consistency and integrity of the City’s brand and
approved sub brands.
4. Communicate the importance of brand management through every level of the organisation.
5. Strategise and optimise the marketing and promotional vehicles for the City.
6. Coordinate and maintain the organisation’s palette of style guides, style rules and style tools.
7. Strategise, plan and execute marketing opportunities, special projects and promotional
activities as required.
8. The development and implementation of strategic marketing and communication plans.
9. Coordinate the development, creative production, and print production of the City’s corporate
publications and reports.
10. Coordinate the City’s advertising processes and placement to ensure the most effective media
and formats are used.
11. Coordinate the City’s Banner and Billboard Program.
12. Assist with the development and analysis of the City’s research projects as directed.
13. Assist with the development and analysis of the City’s web content and associated digital
strategies.
14. Manage relationships with internal and external clients, users of the brand and creative
production service providers.
15. Assist with the supervision of suppliers in current contractual relations within Communication
and Marketing Services.
16. Assist the Manager Communications & Marketing Services with developing the unit budget.
17. Prepare and manage budgets for strategically appropriate advertising and marketing
campaigns.
18. Adherence to all Council’s policies and procedures as relevant to this position.
19. Carry out other duties as deemed reasonable and appropriate to the role as directed from time
to time.
KEY SELECTION CRITERIA:
Essential:
1. Relevant Tertiary Marketing degree and extensive experience in the marketing and
communications field.
2. Highly developed interpersonal skills and experience of the Geelong (or a regional) culture
and/or experience within a government or large organisational structure.
3. Experience in the development of effective marketing materials, strategically correct branding
and execution of brand management.
4. Excellent written and personal communication skills accompanied by the ability to represent
the City of Greater Geelong at any level.
5. Highly organised and able to meet deadlines.
6. Well developed strategic planning and process skills manifested through the development and
implementation of appropriate strategies and opportunities in a competitive environment.
7. The ability to work in an autonomous capacity and as part of a team.
8. Presentation skills using a range of technologies appropriate to a selection of audiences.
Ability to use Microsoft Word, Excel, PowerPoint and the Web required. Familiarity with other
software applications would be considered favourable.
9. An understanding of and experience with qualitative and quantitative research.
10. A strong emphasis and understanding of customer service ethos.
11. Experience in managing contracts or service agreements.
12. All candidates should display integrity, responsibility, respect for others and the ability to be
innovative.
ACCOUNTABILITY AND EXTENT OF AUTHORITY:
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Accountable for creating and capturing accurate and complete records of the business
activities related to this position, in accordance with approved policy and procedures. This is
applicable to both hardcopy and electronic information, including email.
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This role is required to work both autonomously and in a team environment, within general
guidelines.
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To supervise and lead staff on a daily basis to achieve individual and corporate objectives.
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Coordinate marketing requests for the City and ensuring they are responded to in a timely
manner and where appropriate, conform to the City’s suite of marketing and communications
templates. This role is responsible for determining the appropriate product, material or
promotional vehicle to be used by business units, to meet their stated objectives, whilst
ensuring that it also meets the Corporate objectives.

Responsible for the integrity of the City’s corporate identity through an established brand
strategy and defined marketing and communications tools. This includes communicating the
importance of brand management through every level of the organisation in one-on-one
meetings or presentations to groups and committees.

Coordinate and maintain the organisation’s palette of style guides, style rules and style tools
and to amend or add to those resources (to ensure the brand meets the current corporate
needs.

Prepare, present and gain business unit approval for strategically appropriate advertising and
marketing campaigns. Implement and manage autonomously, reporting regularly to the
Manager and client.

Coordinate the development, creative production, and print production of the City’s corporate
publications and reports.

Coordinate the City’s Banner and Billboard Program.

Coordinate the City’s advertising processes and placement to ensure the most effective
media’s and formats are used; and directing staff and procedures to ensure accurate weekly
press placements.
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Participate in the development and implementation of Council’s corporate objectives and in
particular, the Marketing and administration business plan.
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Adhere to council’s policies on ethics, duty.
JUDGEMENT AND DECISION MAKING:
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Following a brief, determine the appropriate product, material or promotional vehicle to be
used by business units, to meet their stated objectives, whilst ensuring that it also meets the
corporate objectives. Approve artwork for production.
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Respond to requests and enquires for permission to use the City’s logo, using personal
judgement based on the Brand Strategy guidelines. Approve artwork for production.
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Establish, develop and maintain systems and procedures used within the unit. Initiate
improvements and enhancements of the unit’s work practices and procedures as required.
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Ensure security of Council’s assets under officers/ control.
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Strategise and optimise the marketing and promotional vehicles for the City through the brand
management system. Initiate opportunities and foster support via lobbying of organisation.
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Strategise plan and execute special projects and promotional activities.
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Develop and implement strategic marketing and communication plans.
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Manage relationships/provide solutions to internal and external clients, users of the brand and
creative production service providers.
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Assist with the supervision of suppliers in current contractual relations with Marketing Services.
SPECIALIST SKILLS AND KNOWLEDGE:
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Experience with the development of effective marketing materials, strategically correct
branding and execution of brand management.

Presentation skills using a range of technologies appropriate to a selection of audiences.
Ability to use Microsoft Word, Excel, Powerpoint and the Web as required. Familiarity with
other software applications is favourable.

An understanding of and experience with qualitative and quantitative research.
MANAGEMENT SKILLS:
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Ability to manage and lead staff on a daily basis to achieve individual and corporate objectives.

Ability to implement HR policies and procedures.

A strong emphasis and understanding of customer service ethos.

Experience in managing contracts or service agreements.

Well developed strategic planning and process skills manifested through the development and
implementation of appropriate strategies and opportunities in a competitive environment.

Highly organised and able to determine priorities and meet deadlines.

Participate in a team approach to problem solving and in developing improvements in
practices.
INTERPERSONAL SKILLS:
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Excellent written and personal communication skills accompanied by the ability to represent
the City of Greater Geelong at all levels within and outside the organisation.
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Ability to work in an autonomous capacity and as part of a team.
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Enthusiastic and motivated in your work.
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Work well in a busy professional environment.
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Have a customer service focus.
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Excellent oral communication skills.
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Ability to demonstrate integrity, responsibility, respect and innovation in all aspects of the
position.
QUALIFICATIONS AND EXPERIENCE:
In addition to those listed in the key selection criteria.

Relevant Tertiary Marketing degree and extensive experience in the marketing and
communications field.
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The successful candidate would ideally have experience of the Geelong (or regional) culture
and/or experience within a government or large organisational structure.
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A current Victorian Driver's Licence.
SPECIFIC HEALTH AND SAFETY REQUIREMENTS:
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A pre-employment medical examination may be required.
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Participate, where required, in the reporting of health, safety and wellbeing issues.
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Manual handling tasks involved.
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Demanding deadlines.
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Prolonged periods of in-activity i.e. sitting at the computer.
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Regular keyboarding associated activities.
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Long / short distance travel between sites as necessary.
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Dealing with difficult clients and situations.
SPECIAL CONDITIONS:
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Employment is subject to the presentation of documentary evidence of the right to work in
Australia.
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A National Police Records check may be required throughout your employment with Council.
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A current Victorian driver’s licence is essential where the need to drive a Council vehicle is
required.
RISK MANAGEMENT, EQUAL OPPORTUNITY AND CHARTER OF HUMAN RIGHTS:

Observe policies and procedures to minimise injury and damage to assets and property.
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Adhere to Council’s Occupational Health & Safety (OH&S), equal opportunity and risk
management policies, as well as act in accordance with the Charter of Human Rights.
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Ensure behaviour in the workplace does not discriminate, bully or harass others.
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Take reasonable care of self and others who may be affected by your actions.
OTHER RELEVANT INFORMATION:
 Employment may be subject to a three month probationary period (please note that following
consultation, this period may be extended by up to a further three months).
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Internal candidates may be subject to a three month trial period.
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Conditions of employment are as per your contract of employment.
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The City of Greater Geelong is an Equal Opportunity Employer and has a no smoking in the
workplace practise and is also committed to OH&S in the workplace and therefore all
employees adherence to all OH&S policies and procedures is mandatory.
HOW TO APPLY
Applications for this position close at 5.00pm Friday 27 March 2015 and should be submitted through
the on-line facility at www.geelongaustralia.com.au (for internal candidates, please refer to CityWeb).
Should you not have access to the on-line facility,
applications may be directed to:
Recruitment Administration Officer
Organisation Development Department
City of Greater Geelong
PO Box 104
GEELONG VIC 3220
Phone:
5272 4273
Fax:
5272 4292
For details on the recruitment process
If you require further information regarding this position, please contact:
Deidre Anderson, Acting Coordinator Communications and Marketing on 5272 4811.
Privacy Statement
Making an application for this position requires that you consent to the collection, use, storage and destruction of
personal information, including details of your referees. This information will assist us to select the best applicant for the
vacant position.
At all times during the recruitment and selection process, personal data will be treated in a highly confidential manner.
Documents will only be available to members of the selection committee for the purposes of selecting the best person
for the position.
All unsuccessful applicants’ documentation will be destroyed three months after the end of the recruitment process.
Please do not send originals of documentation with your application, as they will be destroyed.
In addition the applicant understands that they may apply to Council for access and/or amendment of the information.
Successful applicant details become employment-related information and will be placed on the successful applicant’s
Personal File. The City of Greater Geelong may release this personal information to third parties such as Vision Super
Fund Pty Ltd., Victorian Workcover and Centrelink for employment related purposes.