“Through the Eyes of the Dealer 1.0” 1 Priorities of this Session Position the Auction Academy graduates as a valuable, NADA UNIVERSITY trained, resource to their automobile dealer clients • • • Add value to the attendees by increasing their knowledge of the retail automobile business Understanding Dealership Operations Through the “Eyes” of a Dealer Key Issues – Examine critical dealership processes – Identify the functions, motivations, and conflicts of key dealership employees – Clarify the role of the Manufacturer 2 Current NADA Priorities Regulatory & Legislative • CAFÉ – Currently = 27.5 MPG – 2016 = 34.1 MPG – 2025 = 54.5 MPG • Est +$3000 per vehicle 3 Current NADA Priorities Regulatory & Legislative • CAFÉ − Currently = 27.5 MPG − 2016 = 34.1 MPG − 2025 = 54.5 MPG • Est +$3000 per vehicle • CFPB − Consumer Finance Protection Bureau “Disparate Impact” “Constraining Discretion” 4 Current NADA Priorities Regulatory and Legislative • Recalls • Rental and Loaner 5 Promotion of the Franchise System 6 7 8 9 10 5 What are the practices of new car dealers that are mutually beneficial to them and the auction industry? What are the practices of new car dealers that are NOT mutually beneficial to them and the auction industry? 2 Tables 1, 3, & 5 Tables 2, 4, & 6 11 Measuring Success Sales Gross Net % of sales Net 12 Net as a % of sales Industry Net as a % of Sales Big Oil 25% Insurance 18% Beverage 18% Publishing 17% Entertainment 15% Higher Education 12% Telecommunications 11% Agriculture 10% Utilities 9% Healthcare 7% Banking 7% Electronics Retailer 5% Grocery Stores 3% Gas Station 2% New Car Dealership 2.2% 13 Measuring Success Gross % of sales Sales Gross Net 14 Gross as a % of Sales The highest gross profit as a percentage of sale item a dealer can sell is: a) A water pump b) The labor to replace the water pump c) A recently traded used car d) A dealer transferred new car 15 Most Profitable Which department consistently generates the largest net profits? – – – – – New Vehicles Pre Owned Vehicles Service Body Shop Parts 16 17 Gross as a % of Sales • Dealership average = 13.1% 18 Gross as a % of Sales Department Service National Average ~70% Parts ~38% New 3.68% Used 12.55% Guide Where to look 70% -Discounting -Quick lube % -# of “A” tech 38% -Wholesale -Discounted…internal rate -Quick lube 19 Used Car Department What are the indicators of a struggling used car operation? What are the indicators of a successful used car operation 20 Pre-Owned Department • What are the benefits for strong pre-owned department on: – New Car Department – Service – Parts 21 Measuring Success • Typical Dealer – – – – Per unit gross # of Units Departmental total gross Departmental Net • NADA Guide = 20% of gross 22 GROI – Gross Return On Investment Gross as a % of Sales GROI Turn Rate X = 23 GROI – Gross Return On Investment • If a $10,000 vehicle is in stock for 1year and generates a $1,000 profit… what is the GROI? • What if sold after 90 days in inventory? • What if sold after 30 days in inventory? 24 Measuring Success What additional factors need to be considered in the evaluation of the profitability of the Used Car department? _____ inventory Other Income and Deductions What are the contributions of the variable departments to this account? Packs What are packs? Hard Pack Accounting charge to a vehicle Typically credited to: ______________________ ___________________ Soft Pack Part of a pay plan to reduce commissionable amount 25 Measuring Success • Advanced dealer – Total gross – Aged inventory • Guide: % of units under 30 days – Minimum = 50% – Very Good = 60% – Excellent = 70% – Market penetration • % of used vehicles sold by dealer in local market – Inventory turns – Net 26 Measuring Gross – Is $4,200 per unit gross a good job? 27 Turn Learning Objective Evaluate the effect of focusing on inventory turn rate 28 Breakout Improving Turn Rate What are the critical processes to improve turn rate? List them out Number them in order of importance 29 Improving TURN Stocking “In-Demand” Inventory 30 Barriers to selling makes that are not sold new…. 31 Identifying In Demand Inventory Pre-Owned • What data sources are available to assist dealers with stocking decisions? – Dealership sales history – Market data 32 Identifying In Demand Inventory • Limits and benefits of Focusing on Dealership Sales History Data? Does not reveal vehicles that were never retailed by the dealership 33 Market Data • DMV Registrations 34 Market Data • What is missing from this data? – Supply of similar vehicles in my market area – Pricing 35 Market Data –Online Classifieds – https://dealers.autotrader.com/ – www.dealers.Cars.com 36 Market Data • JD Power – “Power Dealer” –Fellow Dealer Data – Participating dealers sharing sales data 37 Improving TURN Sourcing Inventory 38 From Existing Customers • How can a dealer source inventory from existing customers? – CRM/DMS Tools to find cars • Searching database for customers with equity in trade – Service lane – “Vehicles Needed” board in service lane – Generating appraisal / book value report to be left in vehicles after servicing – “Exchange” Carfax for written appraisal 39 From the Public • Online classifieds – Spiff to salespeople • Each vehicle purchased counts as a unit towards monthly volume bonus • Advertise – “We Buy Cars” • Print ads • Internet – SEO / SEM 40 From the Auctions – The new reality 41 Market Wholesale Price Dealership Can Pay $ Front End Profit Expectation Prep and reconditioning Hard Pack Transportation 42 TIM What are the best practices for using TIM to acquire inventory? Page 20 43 Improving TURN - Pricing Learning objectives: -Assess and evaluate pricing strategies - 44 Cost Plus Strategy • Inventory pricing is based on the dealer’s acquisition price • “Sales staff will generate the same gross profit regardless of cost” • Retail price is determined by adding the mark-up to cost – Typically a set amount….. $3,000 - $6,000 • Determine “Sweet Spot” for Packs • “The customer pays for it” • Retail Markup on Reconditioning • “The customer pays for it” 45 Market Wholesale Slow Transaction Zone Price Dealership Can Pay $ Front End Profit Expectation Prep and reconditioning Hard Pack Transportation Quick Transaction Zone 46 Retail / Re-price / Wholesale Timeline Day 1 Day 2-3 Days Active 2 – 45 “Price Check” Phase Day 31 Day 31-45 Day 47 Hard Turn – Aging Policy How can dealer achieve management “Buy In” to a Hard Turn policy? – Incentives – Penalties 48 Improving TURN - Reconditioning 49 Reconditioning • Are the Used Car manager and the Service manager? – Working together – Working each other • Critical Process = Turn Around Time – Why does it takes longer? – How can this process be improved? 50 Reconditioning Solutions – Not enough techs? • Request / demand volunteer techs to stay late – Penalty for delay past deadline • 10% of bill per day? – Sublet? 51 Reconditioning • Solutions – Immediately launch to internet • If necessary… clean up and photos before recon 52 Carmax Model – Fiscal 2015 3Q • No reconditioning markup • 143 locations • plus 10 to 20 more in 2015 -2016 − 433,000 retail @ 2172 PVR front ($435 PVR back) • Does not include CAF finance profits • 41% penetration @$628 − 286,000 wholesale @ $949 • via onsite auctions with a 96% sales rate • Avg sell price: $5277 − 6.8% Net to sales before Tax • 40% of inventory is direct from individual owners 53 Carmax Model – Fiscal 2015 • Trade is purchased even if no sale is made • Ups measured by ‘Beam Breaks’ at entrance • Use RFID’s and bar codes to track inventory • Customer given option of checking vehicle or credit first • After demo, vehicle is parked in assumptive “sold line” • 20,171 employees-Fortune 500 Best Places to Work • 5,121 salespeople: 12 unit / mo avg; volume bonuses; no gross profit incentives, Serv contract bonus; 45 hours / week; 1 Sat / month off. Handle delivery paperwork except for spec finance • Repricing based on data and # of test drives 54 Carmax Model – Fiscal 2015 • 5 day money back guarantee • Aged units moved to hot spots daily • 80% customers hit their website – Over 12M visits per month − 57% is mobile • Because of the pricing discipline afforded by the inventory management and pricing system, generally more than 99% of the entire used car inventory offered at retail is sold at retail. 55 Improving TURN In Dealership Appraising 56 Appraising • Question – Should a dealer pay more for a vehicle at the auction than a vehicle coming in on trade? Why or why not? 57 Appraisal Trade Rate (look to book) • Percentage of appraisals that are actually traded for 58 Measuring Success Look to book Traded looked at Trades taken in % Dealership 320 160 50% Used Car Manager 200 100 50% New Car Manager 50 35 70% Asst. Used Car Manager 50 20 40% 59 Measuring Success Look to book Traded looked at Trades taken in % Dealership 320 160 50% Salesperson 1 30 15 50% Salesperson 2 20 14 70% Salesperson 3 12 5 40% 60 Vehicle History Report –Is a report part of your process? –What are the additional uses? 61 Improving TURN Wholesale 62 Bumping Trades • You dropped a bomb on the used car department and appraised a vehicle for more than it is worth. Now what? 63 Trade Ins Year to date Wholesale Ratio - Units Financial Statement ÷ Wholesale Used = Total Used (wholesale + retail) Wholesale Ratio 64 Wholesale What are the consequences of demanding a reduction in aged inventory coupled with expecting a near $0 wholesale loss? –“Pairing Up” –“Swaps” 65 Wholesale Wholesalers Do you allow wholesalers? Drawbacks Can ‘influence’ your managers Sell cars that should be kept Lower appraisals Funds not always “firm” Benefits Firm buy bids Inventory specialists Know where to go 66 Slide Guide • Frozen Capital – Cash tied up in excess inventories or receivables • Inventory Trust Position – Floor plan is paid off on sold vehicles • LIFO – Last In First Out – Tax deferral strategy • • • • Net Profit as a percentage of sales Net Worth New Vehicle Dept. Breakeven Point (units) Parts Obsolescence (obso) – Parts inventory aged over nine months with no demand ( guide= less than 5%) 67 Slide Guide • Service Department Proficiency • Service Sales Potential & Retention – Number of vehicles in operation (6 years or newer) for a given brand and market area X 12 hours per year X overall effective labor rate • Total Absorption – Percentage of dealership expenses covered by Used, Service, Parts, Body shop (guide = 100%) • Fixed Absorption – Percentage of dealership expenses covered by Service, Parts, Body shop (guide = 75%) • Units in Operation • Variable Expense • Used Vehicle Days Supply 68 “Front End – Back End” Two Meanings – Parts of a Car Deal • Sale of Vehicle (Front) • F & I (Back) – “We made $800 on the back” – Parts of Dealership • Sales (Front) – “Variable” • Service (Back) – “Fixed” » Includes Parts and Body Shop 69 Service 70 Service • Many dealers are in business primarily for the service business • It is a rare dealer that is successful without a profitable service department 71 Fixed Absorption % of dealership expenses covered by service, parts, and body shop gross profit NADA guideline = 75% Current National Avg. = 56% Top performing = 100%+ 72 Total Absorption % of dealership expenses covered by service, parts, body shop, and pre owned gross profit NADA guideline = 100% Current National Avg. = 78% Top performing = 110%+ 73 The 4 Inventories A dealership has 4 inventories to sell: 1. New 2. Used 3. Parts 4. 74 Measuring Technician Performance • Efficiency – Flat rate hours sold vs. clock hours it actually took • Productivity – Clock hours spent working vs. clock hours available per day • Proficiency – Flat rate hours sold vs. clock hours available per day 75 Measuring Proficiency 76 Parts Department 77 Parts Department Highest Net Profit Center (as % of sales) – Small group of employees – Less square footage – Low cost of operation 78 Parts Department Gross Profit % of sale Customer Pay Warranty – per OEM Internal Retail Counter Wholesale Blended 40% 25%-35% (generally) 35% 40% 25% 35% 79 Types of Parts Inventory Stock – Manufacturer suggested stocking – Dealer controlled stocking • Anticipate future sales based on history and demand • Requires commitment to tracking procedures in DMS 80 The Science of Stocking Parts Fill rates – NADA Guide • First time fill rate = 90% • Same day fill rate = 95% 81 Tracking Demand • “Lost Sale” – Not a delayed sale, but one that is truly lost • “Phase–In” – Establishes the minimum number of sales (demands) before you take the risk to start stocking a part. 82 Assume You Sell One Coke a day One Pepsi a week One Mountain Dew a month One 7-Up every 2 months One Sprite every 3 months One Dr. Pepper every 4 months One Canada Dry Ginger Ale every 6 months One A&W Root beer every 12 months If you set your parameters to stock sodas that sell 4 times a year: Which sodas will be on the shelf (stock status)? Which sodas will not be on the shelf (non-stock)? 83 Tracking Demand “4 in 12” – This dealers stocking criteria would be “4 in 12” • 4 sales over 12 months = add as a stock part 84 Parts Department Risks Obsolescence – Generally, parts are not returnable to the factory and, if not sold, become obsolete (unsellable) 85 Wholesale Parts • Some dealers will elect to stock and deliver parts to other retailers – – – – Body shops Auctions Independent repair facilities Other make new car dealers 86 NADA Best Practices • Service other makes • Extend service hours • Introduce sold customers to service 87 New Vehicle Department 88 Pricing Strategies – Dealer Vision Start every deal high to maximize the profit on each and every transaction Or Offer an initially discounted price in the hopes of being rewarded with more sales 89 New Car Pricing • One Price • Value Price • Dual pricing – One for the internet…higher on the lot 90 New Vehicle Department –Holdback –Floorplan 91 Holdback Dealer holdback • Depending on the manufacturer is a percentage of: – The MSRP – Invoice price of a new vehicle • It is repaid to the dealer by the manufacturer on a monthly or quarterly basis 92 Gross as Percentage of Selling Price 93 Floor Plan Example A line of credit specifically for stocking inventory – Floor Plan Expense • The interest charge on the line of credit • Tracked on a per vehicle basis – Floor Plan Assistance • A manufacturer to dealer payment program to assist dealers in offsetting their floorplan expense – Curtailment • A payment to lower principle balance of a specific car 94 Floor Plan Example New Vehicle $22,000 _________ $22,000 New Vehicle _________ x 1% Floor Plan Assistance Rate _________ x 5% Floor Plan Interest Rate _________ $220 Floor Plan Assistance Total _________ $1,100 Floor Plan Expense per Year _________ ÷ 12 Months in a Year _________ Floor Plan Credits $220 _________ $92 Floor Plan Expense per Month _________ _________ $92 Floor Plan Expense per Month (cost of first month in inventory) $128 _________ (remaining after cost of first month) $92 Floor Plan Expense per month _________ (cost of second month in inventory) Floor Plan Credit Balance Floor Plan Credit Balance $36 _________ $92 Floor Plan Expense per month _________ = - $56 It is now Floor Plan Expense _________ (remaining after cost of second month) (cost of third month in inventory) (credits have been used up and cash must now be dispersed) 95 96 New Vehicle Inventory Control What is the primary factor determining dealers New Vehicle Inventory level? 97 New Vehicle Inventory Control Days Supply How many days the current inventory would meet demand if no additional inventory is added. 98 New Vehicle Inventory Control 99 100 How can this be managed? • Ordering Vehicles 101 Accessories After-sale accessories department Dedicated sales staff or existing staff Some 20 Group dealers are grossing $150 - $200 PVR 102 What is the Value of “F & I” to Dealers? • • • • • Substantial Gross Profit Center Needs very little staff (1 per 70 retail sales) Requires no advertising budget Takes little space Allows for “spot deliveries” 103 What is the Value of “F & I” to Customers? • Convenience – Can obtain loans without leaving the dealership • Can purchase additional value products or accessories that can be simply added to the payment • Can take advantage of special rates offered by the manufacturer • A source for “credit challenged” customers who may have difficulty on their own 104 How Do Dealerships Make a Profit in F & I? Markup on “Rate” – Dealer potentially earns the difference between the “buy rate” and the “customer rate” (the APR charged to the customer on the contract) Markup on Products – – – – – – – – – – Vehicle Service Agreements Insurance products (Life and Accident & Health) GAP – Guaranteed Asset Protection Prepaid Maintenance Paint-less Dent Removal Tire & Wheel Protection Policy Glass Etching (Etch) Paint Sealant Security Systems (LoJack, Alarms, etc) Roadside Assistance 105 F&I Risks Compliance and regulatory mandates – F & I manager should be a “gatekeeper” • “Compliance Officer” • “SAR” – Suspicious Activity Report » Lending Fraud • Lenders can file against dealers • “OFAC” (Office of Foreign Assets Control) – Terrorist Watch List • FACT ACT – Fair and Accurate Credit Transactions • Red Flag – Identity Theft • Discrimination charges 106 How is Success Measured? • “PVR” – – – – “PNVR” “PUVR” “Per Copy” “Per Contract” • “Penetration” 107 Very Good Great Income per Unit Penetration % Income per Unit Penetration % Finance $450 70% $410 80% Vehicle Service Contract $800 40% $790 60% Guaranteed Auto Protection $400 40% $400 60% Universal Security Guard $150 7% $100 25% Environmental Protection Plans $375 10% $390 20% Tire & Wheel Protection Plans $275 15% $50 30% Maintenance Contracts $340 5% $350 25% Per Vehicle Retail (PVR) $865 $1,200 108 How is Success Measured? What if … 100 Vehicle Sales F&I Results 20 Financed at $1,200 per contract = $24,000 OR 60 Financed at $600 per contract = $36,000 It’s All About Penetration! Illustrates a Critical Automotive / Retailing Concept 109 Franchise System A franchise is a right granted to an individual or group to market a company's goods or services within a certain territory or location 110 Manufacturer Zone Manager Dealer • “Area of Responsibility” – Exact geographic area a dealer is responsible for 111 112 Manufacturer Zone Manager Dealer • “Market penetration” – Percentage of market share inside dealers “Area of Responsibility” 113 Manufacturer Zone Manager Dealer • “Planning Potential” – Combination of market penetration and area of responsibility • Determines size of dealership and general vehicle allocation 114 Pump In’s - Pump Out’s • Pump Out – Selling a vehicle outside of your area of responsibility • Pump In – Another dealer selling a vehicle into your area of responsibility 115 Manufacturer Zone Manager Dealer • “Planning Potential” – Combination of market penetration and area of responsibility 116 Manufacturer Zone Manager Dealer • Franchise Agreement • Capitalization Requirements – (see statement) • Facility Requirements • Major Warranty Issues • Floor plan rates – Guarantee • Successorship 117 Manufacturer Dealer Zone Manager GM Factory Sales Rep GSM New Car Manager Ordering Vehicles Factory Incentives Training Programs Reporting sales “RDR” cards “Sandbagging” 118 Manufacturer Dealer Zone Manager GM Factory Sales Rep GSM New Car Manager Used Car Manager Warranty Reconditioning Off Lease Condition Reports Factory Programs Vehicles Keep “In Brand” Certification Penetrations Rental Programs 119 Manufacturer Zone Manager Dealer GM Factory Sales Rep Factory Service Rep Service Manager Warranty Issues Penetrations “Self Authorization” Audits Problem Vehicles “Lemon Law” reviews Parts Inspections Training 120 Contracts In Transit • “Contracts In Transit” – Completed Retail Finance Contracts that have not been “funded” by the lender to the dealer • “CID” “Contract in Dealership” 121 Cash Flow – Profit vs. Cash Cash flow is the lifeblood of the dealership! And now… the Hurrah Players… 122 Profit & Cash Flow Simulation Let’s follow the money at Kash - Flowe Motors! Cast of Characters: Customer Slim Slopeigh Sales Consultant Otto Sayles General Sales Manager Jess Maykaupher Wholesaler – Gesser Wholesale & Appraisal Hugh Gesser Retail lender – Credit Analyst Competitive Bank Floor Plan Bank – Auditor Dealership Controller/Office Mgr. Customer’s Bank – Collateral Mgr. (customer’s trade) Will DeKlein Paula Peymenow Max Prauphetts Helen Wayte 123 Profit vs. Cash – Act 1 Act 1 – The Deal (Monday, first day of the month) • Slim Slopeigh is considering a $50,000 SUV • Cost is $45,000 and the vehicle is on floor plan • Purchase price is MSRP • $3,000 rebate will be used as down payment • Customer is trading in a Porsche and he owes $48,000 124 Profit vs. Cash – Act 2 Act 2 – The Details • (same day, first day of the month) Wholesaler agrees to give the dealer $45,000 contingent on getting a title ASAP (Gesser placed it with an exporter) • Credit shows late-pays but pays car loans on time • Lender approves loan with proof of income which customer has with him Customer takes delivery • Profit Profit vs. Cash Cash Scoreboard 125 Profit vs. Cash – Act 3 Act 3 – The Office (Tuesday, second day of the month) Controller: – Sends the $50,000 contract to the lender to be funded – Applies for the $3,000 rebate – Pays off the floor plan $45,000 – Pays off the trade, $48,000 • • Will have to wait 3 days for the title to arrive from out of town Wholesaler’s offer for the Porsche is contingent on getting title quickly Profit Profit vs. Cash Cash Scoreboard 126 Profit vs. Cash – Act 4 Act 4 – Trouble! (Friday, fifth day of the month) • Lender rejects the deal due to old pay stub, requests a current one • Trade title follow-up renders a promise to FedEx the title and a “Monday for sure” promise Profit Profit vs. Cash Cash Scoreboard 127 Profit vs. Cash – Act 5 Act 5 – Real Trouble (Monday 8th day of the month) • Trade title arrives • Customer has still not brought in correct proof of income • Wholesaler shows up with a check and wants to pick up the title to complete the purchase of the trade • What are the dealership’s options? – Call the lender to remove stip – Find the customer – “Roll the dice” Give Hugh the Porsche Profit Profit vs. Cash Cash Scoreboard 128 Profit vs. Cash – Act 6 Act 6 – Relief (Weeks 2 thru 3) • Customer produces the proper pay stub to validate income • Income is a little lower but lender accepts it • Lender provides the funds for the Slopeigh deal, $50,000 • Have all parties been made completely whole? Profit Profit vs. Cash Cash Scoreboard 129 Profit vs. Cash –The Final Act The Dust Settles (16th of the next month, 45 days later) • The rebate funds arrive ($3,000) – How much cash did it take to support this transaction? – How long did it take before the cash flow became positive? – How could some of this been avoided? • What if the total profit had been $500 instead of $5,000? – How long would it have taken for the cash flow to become positive? • What if we did 100 deals last month? Profit Profit vs. Cash Cash Scoreboard 130 Profit vs. Cash - Summary Out-flow In-flow due Floor Plan Payment Lien Payoff Total Outflow Contract in Transit Wholesale Receivable Rebate Receivable Total Inflow due $45,000 + $48,000 $93,000 $50,000 $45,000 + $3,000 $98,000 131 Profit vs. Cash So…Can You See That There is No Correlation Between Profit & Cash! 132 Cash Runs the Business…Not Profit! • Cash is real while Profit is on paper only! • You can only spend Cash, you can’t spend Profit • It is possible to outsell your Cash (negative cash flow) What Happens When a Dealership Runs Out of Cash? BK! 133 A Dealership Can Quickly Outsell It’s Cash As Sales Volume Increases so will Inventory Levels & Receivables This Causes Reduced Cash Flow! 134 Question What is a dealership’s greatest concern on a daily basis? 135 Cash Flow What are additional causes of cash drain? 136 Indicators of Struggling Dealerships • What you can see – Late to pay their bill – Looking for titles • Wholesale nice vehicles • What you won’t see – Delay • Payoffs – New – Trades • Payroll taxes • Benefits 137 Through the “Eyes of a Dealer” 138 Thank You Michael Hayes mhayes@nada.org 703-448-5806 301-580-5540 cell 139