Accreditation:
Rethinking and Repositioning
Business and Marketing Education
ACTE/NCLA Best Practices
Oklahoma City, 2012
James R. Gleason, Ph.D.
President/CEO, MBA Research
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Marketing and Business
Administration (MBA)
MBA Research and
Curriculum Center
Mission: support the teaching of
business and marketing in
high school and community college
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
About MBAResearch
Not-for-profit
Association of states
Mission driven
Headquartered in Columbus
CTE orientation
This is your organization!
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Continuing Education
• Most bachelor’s degrees (21.7%) +
• Associate degrees: 16.7% +
• Second most common major
(First: “Professional”) †
• 13.9% major in BA (4-yr) †
+ 2008-2009; U.S. DOE, National Center for Education Statistics
† Source: The American Freshman: National Norms for Fall 2010, Cooperative Institution Resource
Program, (UCLA, 2010).
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Future Success
(New College Grads)
• 36.8% Bus Ad (18.4), Accounting/Finance (10.5),
Marketing (7.9) ^
• 26.0% Healthcare
• 10.7% Computer Science
• 10.3% Engineering
• 5.5% Liberal Arts
• 3.0% Education
• 2.6% Communication/Journalism
^ Challengergray.com, 2010
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Labor Projections (2016)
@
• Business: 21.1 million
• STEM: 3 million
@ Commission on Professionals in Science and Technology Occupational employment projections to
2016. Monthly Labor Review
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
The 16 Career Clusters
MBAResearch Instructional System
A Systems-Based
Strategy
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
MBAResearch Instructional System
Business
A Systems-Based
Strategy
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
MBAResearch Instructional System
Business
Standards
A SystemsBased
Strategy
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
MBAResearch Instructional System
Business
Standards
A SystemsBased
Strategy
Curriculum
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
MBAResearch Instructional System
Business
Standards
A SystemsBased
Strategy
Curriculum
Instruction
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
MBAResearch Instructional System
Business
Proof
Standards
A SystemsBased
Strategy
Curriculum
Instruction
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Business-related Clusters
Finance
Hospitality
Marketing
Management/
Administration
Finance
Marketing
Business
Administration
Core
Hospitality
Management/
Administration
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Specialties
Pathway
Content Common Across
Jobs in a Pathway
Cluster Core
Content Common Across
Pathways in Cluster
Business Administration Core
Content Common Across Clusters
Finance Hospitality Management/Administration Marketing
Jobs Finance Jobs Marketing Jobs Hospitality Jobs Jobs
Jobs Management and Administration Jobs Finance Jobs Jobs
Career Clusters
Information
Technology
Finance
Management &
Administration
Marketing
Hospitality
& Tourism
Business Education
Marketing Education
Tech Ed
?
Entrepreneurship
Education
Business Administration
FCS
Fashion
Global business
Accounting
Advertising
Hospitality and Tourism Computer Apps 1
Sports Marketing Management Economics Intro to
Computer
Business
Administrative Services Marketing
Apps 3
Business Law
Retail Management
Keyboarding
Game design
Computer Apps 2 Banking/Financial e-commerce
Services
Entrepreneurship
Sales
Marketing Web design Business
Personal Finance
Communications
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Fashion
Global business
Accounting
Advertising
Hospitality and Tourism Computer Apps 1
Sports Marketing Management Economics Intro to
Computer
Business
Administrative Services Marketing
Apps 3
Business Law
Retail Management
Keyboarding
Game design
Computer Apps 2 Banking/Financial e-commerce
Services
Entrepreneurship
Sales
Marketing Web design Business
Personal Finance
Communications
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Key challenges
• Ad hoc course collection
• Collection ≠ PoS
• Content within courses
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Business Law
Computer Apps 1
Accounting
Fashion
Computer Apps 2
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Business
Law
•
•
•
•
History of Constitution
Rights of renters
Consumer rights
Protect your credit
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Marketing
•
•
•
•
•
Ad layout
Design a stadium
History of marketing
Fashion shows
Building displays
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Key challenges
• Ad hoc course collection
• Collection ≠ PoS
• Content within courses
• Connection to business
• Pedagogy v. content
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Best practice
• Research-based
• BA focused
• Systems approach
• Common framework
• CQI philosophy (data!)
• HiQ Recognition
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Task Force (17):
•
•
•
•
•
•
•
•
ACTE
ACTE, BE Division
ACTE, ME Division
BPA
College Faculty, 2-yr
College Faculty, 4-yr
DECA
FBLA
•
•
•
•
•
•
•
•
HS Principal
Local CTE Administrator
MBAResearch Board
MBA Research Consortium
NASBE
NBEA (invited)
State CTE Director
Teacher Educator
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Accreditation
• “Exemplary” programs
• Focus on best practice
• Research-based
• Program-oriented (not teacher)
• “Connected” with certifications
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Standards:
• Curriculum
• Instruction
• Assessment
• Leadership/Collaboration
• Staff/Resources
• Effectiveness
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Examples:
Curriculum Criteria
•
•
•
•
•
•
•
Substantive plan
Aligned w/ state and national
Industry validated
Aligned with Common Core
Integrates 21st Century
Includes CTSO connection
College connected
Documentation and Evidence
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Examples:
Instruction Criteria
•
•
•
•
•
•
•
Active engagement
Addresses diverse learning
Integrates technology
Congruent activities
Incorporates project-based
Incorporates work-based
Reinforces 21st Century
Documentation and Evidence
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Examples:
Assessment Criteria
•
•
•
•
•
•
•
Standards anchored
Formative and summative
Systematic and varied
Congruent
Certification-connected
Supports student accountability
Valid and reliable
Documentation and Evidence
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Benefits/ROI
•
•
•
•
•
Local/National recognition
Teacher motivation/reward
Benchmarks for CQI
PD framework
Program framework supports:
 Industry connection
 Nationwide discussion
 Promotion/PR
 Data collection
 Positioning
 Rationale for program
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
Processes
©2013, MBA Research, Columbus,
Ohio; All rights reserved.
www.MBAResearch.org
Gleason@mbaresearch.org
Accreditation:
Rethinking and Repositioning
Business and Marketing Education
©2013, MBA Research, Columbus,
Ohio; All rights reserved.