A CUT ABOVE BUSINESS PLAN By: Brent Tournier 11039360 For: Professor Marvin Painter Class: Commerce 447 Date: December 3, 2010 Page 2 of 28 Business Plan OWNERS Brent Tournier & Stephanie Muller Box 1093 1010 8th Street Rosthern, SK S0K 3R0 (306) 232 5114 brent_tournier@hotmail.com Page 3 of 28 I. Table of Contents I. Table of Contents .................................................................................................................................... 3 II. Executive Summary ................................................................................................................................ 4 III. General Company Description ............................................................................................................. 5 IV. Products and Services ............................................................................................................................. 7 V. Marketing Plan ......................................................................................................................................... 8 VI. Operational Plan .................................................................................................................................... 12 VII. Management and Organization ........................................................................................................... 15 VIII. Personal Financial Statement............................................................................................................... 16 IX. Startup Expenses and Capitalization .................................................................................................. 17 X. Financial Plan ......................................................................................................................................... 18 XI. Appendices ............................................................................................................................................. 27 Page 4 of 28 II. Executive Summary A Cut Above is a hair salon that will be owned by Brent Tournier and Stephanie Muller. Stephanie will be responsible for the day-to-day operations of the business, while Brent will focus more on the business aspect including the bookkeeping duties. The salon will offer haircuts, styling, colouring, tanning, waxing and gel nails. A Cut Above will hire one additional stylist who will rent a chair at a rate of $500 per month. Any income the stylist generates will be the solely the stylists. In year three, an additional stylist will be hired. The salon will be located in Carman, Manitoba. Carman is 60 kilometres southwest of Winnipeg, and is home to over 3000 people. The community is located in the heart of a rich agricultural belt, which allows for a high level of disposable income. There are also several small communities within a 20 kilometre radius of Carman. The physical location of the salon is on a very busy street that joins two major highways. There is ideal parking both in the front and the rear of the building. There are currently two other salons in Carman: Diane’s and Classic Hair Design. Diane’s is a typical rural community salon, as it is located in her house. The salon utilizes a medium pricing point and has a well established reputation, which make up Diane’s competitive advantage. Classic Hair Design is very comparable to Ultracuts. It has a low pricing point but focuses on speed and quantity rather than quality and customer experience. A Cut Above’s target market will be females. The major primary target will be females aged 24-55, who have a household income of more than $55,000. The other primary target will be females aged 15-23, who are students. A Cut Above will strive to convince their target market that they do not need to travel to Winnipeg for their hair appointments, but rather they can enjoy the elegance of a high end salon at the comfort of a small town price. The secondary target market will be males of all ages. This group will make up the majority of walk-in clients. A Cut Above will require $70,000 for start-up costs. This will include $55,000 for the building and $15,000 for improvements and equipment. The $70,000 will be financed through $42,000 put forth by Brent and Stephanie, while the other $28,000 will be borrowed from the Royal Bank of Canada. The loan will be amortized over five years at a rate of 3.6%. The salon has projected to be 50% booked in the first year, 70% in the second, 80% in the third, and 85% in both the fourth and fifth years. At an estimated spending of $50 per client per appointment, the first year will require 2.4 clients per day to break even, while the second needs 2.5, the third 2.7, the fourth 2.6 and the fifth 2.5. The salon will pay dividends of $10,000 (Year 2), $20,000 (Year 3), $25,000 (Year 4) and $30,000 (Year 5). The salon has an internal rate of return of 50.7%. Page 5 of 28 III. General Company Description Who we are: A Cut Above will be a hair salon that specializes in both male and female cuts, colours, and styling. The salon will also offer tanning, waxing and gel nails. The business will be located in Carman, Manitoba which currently has a population of approximately 3000 permanent residents. Carman is located in a rich agriculture belt resulting in numerous residents experiencing a high level of disposable income. The town itself is located 60 kilometres from Winnipeg. The salon will be co-owned by Brent Tournier and Stephanie Muller. Brent is 23 years old and is a marketing major at the University of Saskatchewan. He currently works for RBC as an account manager and officiates elite levels of hockey throughout Saskatchewan. Stephanie is 22 years old and is currently employed by Hair Style Inn in Saskatoon at the Lawson Heights Mall. She received her journey person’s certificate last year. Mission Statement: “We at A Cut Above promise to work with you, our customer, to deliver the experience and satisfaction of a high end salon at the comfort and price of a small town.” Company Goals and Objectives: Our short term goals include maintaining an 85 percent booking of clients starting at the beginning of year four. As well, we plan to install a third chair in the salon after year two. Long-term, we are aiming to establish a strong local business and franchising is currently not part of that plan. Business Philosophy: It is crucial to the success of our business that we maintain a high level of customer satisfaction. Being that we are situated in a rural community, reputation is very important in relation to business success. If we can promise to provide a 100% satisfaction guarantee, it will help to ensure that our customers are happy time after time. A Cut Above will target residents of Carman, Manitoba and the surrounding municipality which is home to approximately 3000 residents. The primary target market will be females aged 15-55, as this demographic is more focused on current trends in the hair industry, which is one of A Cut Above’s competitive advantages over the other two salons in Carman. Page 6 of 28 The hair industry is a very stable industry and would not be described as a growth industry. Hair stylists enjoy a secure position as information technology has a minor effect on their industry. However, a constant threat is recession. In times of recession, high end salons see their business decrease as people look for ways to save money. Unfortunately one of these ways is getting cheaper haircuts or finding someone to cut their hair for free. However, A Cut Above protects their business by committing two thirds of personal equity to the business, to lower break-even numbers. In Carman, there is a large market of customers currently travelling to Winnipeg for haircuts, so A Cut Above plans to tap into this market and establish their business as a reliable, cost-effective way of getting all the benefits of a city hair cut or style in the comfort of a small town. A Cut Above will be operated as a Canadian Controlled Private Corporation, because of tax reasons and limited liability. As a small business, A Cut Above will be eligible for the small business tax deduction. Although there are fewer liability risks associated with operating a hair salon, it is still important to ensure our personal assets are secure. Initially, we had considered a partnership but the small business tax credit and liability reasons proved to make a Canadian Controlled Private Corporation the more logical choice. Page 7 of 28 IV. Products and Services A Cut Above will offer stylish haircuts that follow current trends in a relaxed atmosphere comparable to that of a medium to high end city salon. The stylists will be responsible for staying up to date on current trends. Waxing, tanning and gel nails will also be offered. The gel nails and waxing will be booked in the same manner as the haircuts and styles, while the tanning (which will be bought in increments of 100 minutes) will be more of a walk in basis. A Cut Above will have a competitive advantage as there are currently not any young stylists in the Carman area. Stephanie will be able to bring the valuable experience she has gained from working in a high traffic salon in Saskatoon to A Cut Above. She will be better be able to communicate the wants and needs of females. The pricing structure is as follows: Page 8 of 28 V. Marketing Plan Carman is located in a rich agricultural prairie belt, which provides a high level of disposal income. As such, A Cut Above realizes that there is money to be spent on haircuts and styles, but it is important that proper methods are used to fully capture the intended market share. Market research Primary market research was conducted through phone calls to competitors. We inquired about pricing structure as well as hours and offerings. Secondary research was conducted by asking family members and friends who currently reside in Carman. Also, we used internet search tools to gather information about competitors and statistics about Carman and the surrounding area. Economics The total market in Carman is more than 3000 people, as there are several small farming communities within 20 kilometres of the town. We are hoping to become a majority market share holder with the bulk of our customers being return customers. There is a strong demand currently in the market but the supply is not strong enough to satisfy the customers, as many people are travelling to Winnipeg for haircuts and style. Our goal will be to capture this market, as well as a significant portion of the other customers who currently visit one of the other two salons in Carman. There are no major barriers to entry, but the toughest factor that stands in the way of success is ensuring that we properly promote A Cut Above to ensure awareness is raised. If we cannot capture a large market share, we will not succeed. Our target market is as follows: Customers Primary Primary Secondary Age: 24-55 15-23 All Gender: Female Female Male Location: Carman and Area Carman and Area Carman and Area Income Level: $55,000 + $0-$40,000 $40,000 + Page 9 of 28 Class: Middle to Upper Middle to Upper Middle to Upper Occupation: Farmer’s Wives and Professionals Students Trades and Professionals Competition Diane’s 107 4th Street Carman, Manitoba (204) 745 2122 Classic Hair Design 85 5th Ave South East Carman, Manitoba (204) 745 2383 Table 1: Competitive Analysis A Cut Above Strength Weakness Diane’s Classic Hair Design Importance to Customer Price Highest Quality and Experience Costs more Medium Lowest 5 Quality Highest Superior Quality and Latest Trends Time consuming Medium Lowest 5 Wide Extensive Style Knowledge None Medium Narrow 4 High Delivering a high quality service and friendly yet classy atmosphere If too busy, receptionist tasks may get neglected. High Medium 4 Reliability High 100% satisfaction guaranteed Unsatisfied customers cost time and money Medium Medium 4 Expertise Highest Journey person’s certificate None Medium Lowest 4 Company Reputation Low New business, so have fresh opportunity Need to penetrate market High Medium 4 Location Best High traffic area with lots of parking None Medium Good 4 FACTOR Selection Service Page 10 of 28 FACTOR Appearance Advertising A Cut Above Strength Weakness Diane’s Classic Hair Design Importance to Customer High New, stylish salon with modern interior May give impression of expensive pricing Lowest Medium 3 High Need to mass advertise to penetrate market Competition has leg up as they are already established Medium Medium 4 *Note: Rating in column titled “importance to customer” is rated from 1-5, with 5 being the highest A Cut Above will have a competitive advantage through its appearance of a high end salon with stylists who are journey persons and familiar with popular trends in the industry. Our 100% satisfaction guarantee will allow customers to feel safe and build trust in their new stylist. Although our pricing point will be higher, the experience and satisfaction will ensure the benefits outweigh the cost. Strategy We will need to utilize mass marketing to ensure that we raise full awareness of A Cut Above. This will be done through newspaper ads, flyers, signage, website and word of mouth advertising. Promotion Newspaper Ads An ad will be run in the weekly newspaper with a monthly cost of $49.99. The ad will include a catchy picture, our slogan and our address. The ad will be placed in The Valley Leader which is distributed to residents of Carman as well as the surrounding communities. Flyers Flyers will be placed in the mailboxes at the post office in Carman. This will be a large form of indirect marketing in an effort to raise awareness. The flyers will include a coupon (30% off first hair cut or style), as well as communicating the services offered and location. The flyers will cost approximately $100 and will be distributed twice during the year. Signage A sign will be built and placed outside of the salon on the side walk to gather attention of both pedestrians and vehicles passing by. The sign will display the name of the salon and hours or current promotions. The sign will have a onetime fee of $700. Page 11 of 28 Website The website will be built by Brent’s brother-in-law so costs will be minimized. The website will be updated monthly to advertise current specials. There will be a booking slot for appointments where clients can book in their own appointments. The website will then automatically notify Stephanie via email to her Blackberry so she can make the necessary adjustments. We have allocated $600 extra in the first year to build the website and register the domain name. Word of Mouth This will be a major source of advertising as people in small towns are in constant communication with one another. It is crucial that A Cut Above establish themselves as a premier salon and build a strong reputation early so that the success can be communicated and help promote the salon. Pricing A Cut Above has set its prices higher than the competition, but lower than city salons. The primary reason is that we want to establish the salon as high class but ensure that it is still cheaper than city salons so that price can be a driving force to get clients in the door. Sales Forecast The projected sales forecast is outlined in detail in the financial portion of this business. Page 12 of 28 VI. Operational Plan Location The proposed location is 69 South Main Street in Carman, Manitoba. Carman is located in southern Manitoba, approximately 60 kilometres from Winnipeg. The building is currently for sale at an asking price of $49,000. The building is 1288 square feet in size and features a 16 seat patio located in the rear of the building. The building was previously operated as a restaurant and experienced numerous improvements in 2006. The building also features air conditioning which is very important as the blow dryers and equipment in the salon emit large quantities of heat that could cause an unpleasant experience for the customer. The location of the salon is very important to ensure success. As the salon will be a new business in Carman, it needs to be in a high traffic area that will spark interest. The proposed location of 69 South Main Street is located on a major highway that runs directly through the centre of Carman. The traffic is steady which makes the location very desirable. Importantly, there is also easy access to the salon. There is parking in front of the building and there is also a large parking lot in the rear of the building. Customers will be able to book appointments via our web page, through walk-ins or by phone. The initial expected expenses for the improvements are estimated at $4,000. The costs are quite low because they only include materials. Brent’s father is a journeyman carpenter and his brother-in-law is a double journeyman plumber and electrician, which will help minimize the costs of the improvements. Finances will be discussed more in the financial section. We feel that our proposed hours of operation will allow for the salon to be open during peak hours, while not forcing the salon to operate outside of 40 hours per week. This will be very important because in the early years of its business life, the salon will require more external work while the salon is not open. The scheduled hours of operation are: Tuesday 10:00AM-6:00PM Wednesday 10:00AM-6:00PM Thursday 11:00AM-9:00PM Friday 10:00AM-6:00PM Saturday 10:00AM-4:00PM Page 13 of 28 The building will require some other improvements to ensure full functionality. The following is the proposed layout for A Cut Above: Personnel There will be two employees initially (Stephanie and additional stylist) Both stylists will be skilled labourers The correct employee will be sought out through newspaper advertisement and word of mouth Stephanie will receive 60% commission from her appointments, while additional stylist will receive 100%, but will pay $500 per month for chair rental. Stylist will use product supplied by salon. Both Stephanie and additional stylist will be responsible for performing receptionist duties. If business becomes too busy, then receptionist will be hired. Additional stylist will be employed in year three to help meet demand Page 14 of 28 Credit Policies Accounts Receivable A Cut Above has decided against issuing credit to our customers. We feel that it will only cause problems and believe that by not issuing credit, sales will not be affected. The salon focuses on the sale of a service rather than solely on products, so consumers are accustomed to paying for a service immediately afterwards. Accounts Payable A Cut Above will pay for hair product immediately after purchase is made. The only accounts payable will be for utility bills, which do not offer a discount for paying early. As such, A Cut Above will pay utility bills when received. Page 15 of 28 VII. Management and Organization Stephanie will be responsible for managing the day to day business operations. She has been working in the hair industry for four years and received her journey person’s certificate last year. In the unfortunate event of dismemberment or death, A Cut Above will cease operations. Brent will be responsible for the bookkeeping duties and financial issues. He is set to graduate from the Edwards School of Business in April 2011. He is currently employed by the Royal Bank of Canada as an account manager and has been promised employment upon his graduation. Through Brent’s employee discounts, A Cut Above will have discounted service fees and lending rates. At the beginning of operations, one other hair stylist will be hired. This hair stylist must be a certified journey person. In year three another stylist will be hired. Professional and Advisory Support Due to the small size of the business, there is no need for a formal board of directors. However, A Cut Above will have the following professional and advisory support: Financial Support Ian Poetker RBC Senior Account Manager Business Personal Main Branch Saskatoon (306)-933-3454 Industry Support Laddie Weselowski Hair Style Inn Lawson Heights Saskatoon (306)- 242-4222 Legal Support Lee and Lee Law Office Carman, Manitoba (204)-745-6751 Page 16 of 28 VIII. Personal Financial Statement Brent and Stephanie’s Financial Net Worth Assets Cash $11,000 Vehicles 20,000 Property 225,000 Total Assets $254,000 Liabilities Mortgage $150,000 Total Liabilities $150,000 Net Worth $104,000 *The $42,000 required for start-up capital will be generated through equity that has been built in property. Page 17 of 28 IX. Startup Expenses and Capitalization The initial start-up costs of the business will total $70,000. This will include $55,000 for the building and $15,000 for the equipment. Of this $70,000, 60% will be funded through our personal assets, while the other 40% will come from bank debt. The bank debt will be amortized over 5 years through RBC at a staff rate of 3.6%. The $55,000 will include the cost of the building, closing costs and $4,000 for improvements. The building is currently listed at $49,000 but we will offer $45,000. Financially we have allowed for up to $55,000 for the building, but the property has been on the market for almost a year, so we are expecting to purchase the property for less than the asking price. The property is currently fully furnished, therefore any equipment that can be reused will be, and any equipment that is not needed will be sold. This includes numerous tables and chairs. The $15,000 for equipment will include the following major items: Type Cost ($) Tanning Bed 6000 Couch and Chair for sitting area 1000 Hair Styling Chairs 1000 Fridge and Stove for staff room Included Sink 200 Cash Register Included Two Desks 1000 TOTAL $9200 As outlined by the table, the expected cost for large items is $9,200 which will allow $5,800 for miscellaneous items and unexpected expenditures. There are many small items that will need to be purchased, which is why we have allocated a total of $15,000. Page 18 of 28 X. Financial Plan A Cut Above Income Statement For the year ended Revenue 2010 2011 2012 2013 2014 Sales 52,000 74,256 90,889 97,342 104,254 Chair Rental 6,000 6,000 12,000 12,000 12,000 Total Revenue 58,000 80,256 102,889 109,342 116,254 Property Taxes 3,000 3,060 3,121 3,184 3,247 Utilities 2,000 2,040 2,081 2,122 2,165 Wages 31,200 44,554 54,534 58,405 62,552 Repair and Maintenance 1,500 1,530 1,561 1,592 1,624 Other Variable Costs 520 743 909 973 1,043 Capital Cost Allowance 2,600 4,856 4,330 3,895 3,434 Advertising 3,000 1,600 1,600 1,600 1,600 Product Expenses 3,640 5,198 6,362 6,814 7,298 Debt Interest 1,019 830 633 430 219 Total operating Expenses 48,479 64,410 75,130 79,015 83,181 Taxable Income 9,521 15,846 27,759 30,327 33,073 Income Taxes 1,476 2,456 4,303 4,701 5,126 Net Income 8,045 13,390 23,456 25,626 27,947 Operating Expenses Page 19 of 28 Retained Earnings Account Beg RE 0 8,045 11,435 14,892 15,518 Net Income 8,045 13,390 23,456 25,626 27,947 Dividends - (10,000) (20,000) (25,000) (30,000) End RE 8,045 11,435 14,892 15,518 13,464 Balance Sheet Year Current Assets 2010 2011 2012 2013 2014 Cash 5,438 8,288 9,481 8,206 3,579 Total Current Assets 5,438 8,288 9,481 8,206 3,579 Buildings 55,000 55,000 55,000 55,000 55,000 Furniture and Fixtures 15,000 15,000 16,000 16,000 16,000 Accumulated CCA (2,600) (7,456) (11,786) (15,681) (19,115) Total Non-Current Assets 67,400 62,544 59,214 55,319 51,885 Total Assets 72,838 70,832 68,695 63,525 55,464 Long Term Debt 22,793 17,397 11,804 6,007 0 Total Liabilities 22,793 17,397 11,804 6,007 0 Common Shares 42,000 42,000 42,000 42,000 42,000 Non-Current Assets Liabilities Page 20 of 28 Retained Earnings 8,045 11,435 14,892 15,518 13,464 Total Equity 50,045 53,435 56,892 57,518 55,464 Total Liab & Equity 72,838 70,832 68,695 63,525 55,464 Cash Flow Statement For the year ended 2010 2011 2012 2013 2014 Net Income 8,045 13,390 23,456 25,626 27,947 CCA 2,600 4,856 4,330 3,895 3,434 Operating Cash Flow 10,645 18,246 27,786 29,521 31,380 Buildings (55,000) - - - - Furniture and Fixtures (15,000) - (1,000) - - Total (70,000) - (1,000) - - Long Term debt 22,793 (5,396) (5,593) (5,796) (6,007) Common Shares 42,000 - - - - Dividends - (10,000) (20,000) (25,000) (30,000) Total 64,793 (15,396) (25,593) (30,796) (36,007) Net Cash Flow 5,438 2,850 1,193 (1,275) (4,627) Cash Bal Beg of Year - 5,438 8,288 9,481 8,206 Cash Bal End of Year 5,438 8,288 9,481 8,206 3,579 Investment Activities Financing Activities Page 21 of 28 Schedule 1: Economic Variables Debt Interest Rate Inflation Inflation Factor 2010 3.6% 2.0% 1.02 2011 3.6% 2.0% 1.02 2012 3.6% 2.0% 1.02 2013 3.6% 2.0% 1.02 2014 3.6% 2.0% 1.02 Schedule 2: Revenues 2010 2011 2012 2013 2014 Number of Customers/day Number of Days/year Average Purchase/customer 4 260 $ 50.00 6 260 $ 51.00 7 260 $ 52.02 7 260 $ 53.06 7 260 $ 54.12 Total Sales 52,000 74,256 90,889 97,342 104,254 Chair Rental 6,000 6,000 12,000 12,000 12,000 Total Revenue 58,000 80,256 102,889 109,342 116,254 Growth Rate Number of Customers 25% 40% 20% 5% 5% Revenues Mens Cuts 15% 7,800 11,138 13,633 14,601 15,638 Ladies Cuts 15% 7,800 11,138 13,633 14,601 15,638 Mens Color 5% 2,600 3,713 4,544 4,867 5,213 Ladies Color 25% 13,000 18,564 22,722 24,336 26,063 5% 2,600 3,713 4,544 4,867 5,213 Perm 15% 7,800 11,138 13,633 14,601 15,638 Nails 5% 2,600 3,713 4,544 4,867 5,213 Nails Fill 5% 2,600 3,713 4,544 4,867 5,213 Tanning 10% 5,200 7,426 9,089 9,734 10,425 74,256 90,889 97,342 104,254 Kids Cut Total Revenues 52,000 Page 22 of 28 Schedule 3: Operating Expenses 2010 2011 2012 2013 2014 Property Taxes 3,000 3,060 3,121 3,184 3,247 Utilities 2,000 2,040 2,081 2,122 2,165 44,554 54,534 58,405 62,552 1,530 1,561 1,592 1,624 743 909 973 1,043 Steph Wage Repair and Maintenance Other Variable Costs 60% 31,200 1,500 1% 520 Capital Cost Allowance 2,600 4,856 4,330 3,895 3,434 Advertising Expense 3,000 1,600 1,600 1,600 1,600 Debt Interest 1,019 830 633 430 219 5,198 6,362 6,814 7,298 64,410 75,130 79,015 83,181 Product Expenses Total operating Expenses Schedule 5: Capital Budget 7% 3,640 48,479 2010 Buildings 55,000 Furniture and Fixtures 15,000 Total 70,000 Schedule 6: Financing Budget Bank debt 2011 2012 2013 2014 1,000 - 2010 1,000 2011 - 2012 - 2013 2014 40% 28,000 Equity 42,000 Total 70,000 - - - - Page 23 of 28 Schedule 7: Debt Ammortization Beg Balance 2010 5 2011 2012 2013 2014 - 22,793 17,397 11,804 6,007 Addition 28,000 - - - - Payment 6,226 6,226 6,226 6,226 6,226 Interest 1,019 830 633 430 219 Principal Reduction 5,207 5,396 5,593 5,796 6,007 End Balance 22,793 17,397 11,804 6,007 0 Schedule 8: CCA Class: Buildings Beg Balance 2010 4% 0 2011 2012 2013 2014 53,900 51,744 49,674 47,687 Addition 55,000 - - - - CCA Expense 1,100 2,156 2,070 1,987 1,907 End Balance 53,900 51,744 49,674 47,687 45,780 13,500 10,800 9,540 7,632 Class: Furniture and Fixtures Beg Balance 20% - Addition 15,000 - 1,000 - - CCA Expense 1,500 2,700 2,260 1,908 1,526 End Balance 13,500 10,800 9,540 7,632 6,106 Total CCA Expense 2,600 4,856 4,330 3,895 3,434 Schedule 9: Income Taxes Input Corporate Tax Rates Federal Small Business Small Business Tax Credit Federal Small Business 2010 27.0% 16.0% 500,000 2011 2012 Saskatchewan Small Business Rate Saskatchewan M & P Rate Saskatchewan Corporate Rate 2013 2014 4.5% 10.0% 12.0% Page 24 of 28 Limit Federal Corporate Rate Saskatchewan Small Business Limit 1 2 3 18.0% 16.5% 15.0% Income Before Taxes 9,521 15,846 27,759 30,327 33,073 Accumulated Loss Carryforward - - - - - Loss Carryforward Used - - - - - Taxable Income 9,521 15,846 27,759 30,327 33,073 Federal Tax 2,571 4,278 7,495 8,188 8,930 Small Bus Tax Credit (1,523) (2,535) (4,441) (4,852) (5,292) Provincial Tax 428 713 1,249 1,365 1,488 Total Taxes 1,476 2,456 4,303 4,701 2 3 4 5,126 15.5% 5 Schedule 10: Investment Analysis Required ROI 1 500,000 5 15.0% 4 15.0% 17.5% Net Cash Flow 5,438 2,850 1,193 (1,275) (4,627) Dividends - 10,000 20,000 25,000 30,000 Terminal Value 144,989 Total Cash Flow to Equity Investors 5,438 Equity Investment 42,000 Payback Gross 233,568 Net 191,568 12,850 21,193 23,725 170,362 Page 25 of 28 Net Present Value Total Cash Flow to Equity 73,511 (42,000) 5,438 12,850 IRR 21,193 23,725 3 4 5 20,000 25,000 30,000 50.7% External Cash Flow 1 Dividends 2 - 10,000 Terminal Value Total External cash flow 170,362 144,989 (42,000) ERR Break-Even Analysis Year One Days Open: 260 Costs: $45,479 Average Purchase per customer: $50 Required Clients per day: 2.4 Year Two Days Open: 260 Costs: $62,810 Average Purchase per customer: $51 Required Clients per day: 2.5 Year Three Days Open: 260 Costs: $73,530 Average Purchase per customer: $52.02 Required Clients per day: 2.7 - 10,000 46.8% 20,000 25,000 174,989 Page 26 of 28 Year Four Days Open: 260 Costs: $77,415 Average Purchase per customer: $53.06 Required Clients per day: 2.5 Year Five Days Open: 260 Costs: $81,581 Average Purchase per customer: $54.12 Required Clients per day: 2.5 Page 27 of 28 XI. Appendices Location of Carman Outside of Proposed Salon Location Page 28 of 28 Interior Photos of Current Location