StudentAffairs.com Case Study:
February 20, 2013
A comprehensive plan complied by
Ms. Concetta D’Alessio, Mr.Thomas Gelok, & Ms. Meghan
Kilfeather of the University at Buffalo.
D’Alessio, Gelok, Kilfeather are all enrolled in the Higher
Education Administration (Ed.M) program.
Agenda:
 Define a vision statement for the town-gown relationship
between Sunnyvale University and the New England community
 Determine short term goals in which the committee can
alleviate immediate concerns and educate students, staff, faculty
and community members of potential solutions.
 Develop long term goals in which the committee can maintain
a positive and lasting change for town-gown relations
 Utilize social media to educate and inform students, staff,
faculty and community members of events and continued
improvement
Sunnyvale University
Town-Gown Vision Statement:
 Sunnyvale University and the greater New England
Community strive to build and maintain positive and mutually
beneficial town-gown relationships. Through the creation of
meaningful collaborative relationships with community
members, local businesses and policy makers, Sunnyvale
University will promote a high quality living-learning
environment for all. Collaborations for student involvement,
community outreach, career development opportunities and
other projects will generate economic benefits and foster
positive relations.
Short Term Goals Overview:
Short term goals, as determined by the committee, are from
the present formation of the committee up to the first three
months. The main focus during this time is to determine the
current condition of the town-gown relationship and seek
immediate rectifications.
In this time we seek to:
 Collect information regarding the current relationship
 Survey and educate students and community members
 Collaborate with student groups and the community to offer
immediate alternatives for students to participate in
Short Term Goal #1:
Immediate alleviation of town concerns
with preliminary programs and
procedures to repair town-gown
relationship.
• Hold an open forum with community members and business
owners, Deputy Mayor, Sunnyvale President, and the Student
Senate President.
• Preliminary shuttle running from campus to town for late
nights and weekends.
• Assist Sunnyvale town police with ticketing off-campus
• Training Police & Campus Safety for immediate rectification
Short Term Goal #2:
Survey, inform and involve students about
existing issues with the community.
 Meeting with the Student Senate Executive Board & General
Membership
 Out reach to Sunnyvale Times (newspaper) with editorial by
Deputy Major & Dean
Short Term Goal #3:
Provide immediate alternatives for student
engagement on campus, and positive off
campus alternatives.
 Implement weekend/late night programming events
sponsored by Residential Life and/or Student Activities that
engage students in educational and social activities.
 Develop relationships with off campus vendors.
Long Term Goals Overview:
Long term goals, as determined by the committee, are action plans
intended to be implemented after the first three months of the
committee formation.The main focus during this time is to develop
relationships with the community and establish a strategic plan for the
future.
In this time we seek to:
 Determine additional resources needed to sustain a healthy towngown relationship
 Develop new protocols and procedures to handle town-gown
concerns
 Establish relationships that integrate community members into the
campus community and students into the local community.
Long Term Goal #1:
Develop professional positions to foster
positive off campus relationships with the
institution and community members.
 Addition of five
professional positions
 Academic affairs
internship program with
community members
Assistant Director of
Residential Life- OffCampus Housing
Dean
Director of OffCampus Compliance
& Relations
Assistant Director of
Student ActivitiesOff-Campus Student
Activities
Off-Campus Conduct
Officer
Community &
Institutional Liaison
Administrative
Assistant
Off-Campus Student
Council (OCSC)
Professional
Development for
Police & Off-Campus
Partners
Off-Campus
Internship Program
Student Office
Assistants
Organizational Chart (Enlarged)
Dean
Director of OffCampus Compliance
& Relations
Assistant Director of
Residential LifeOff- Campus
Housing
Assistant Director of
Student ActivitiesOff-Campus Student
Activities
Off-Campus
Conduct Officer
Community &
Institutional Liaison
Administrative
Assistant
Off-Campus Student
Council (OCSC)
Professional
Development for
Police & OffCampus Partners
Off-Campus
Internship Program
Student Office
Assistants
Long Term Goal #2:
Develop procedures and protocols for
parking and transportation.
 Implement permanent shuttle system.
 Develop off-campus parking policies.
Long Term Goal #3:
Establish professional development and
training programming for community
members.
 Campus Safety, Local Police, & Emergency Responders
 Community members
Long Term Goal #4:
Institute service learning into current
campus life and curriculum to enhance
cognitive awareness of off campus
concerns.
 Develop off campus programming initiatives and
community involvement.
 Implement requirement of community service for on
campus student groups.
 Develop service-learning.
Long Term Goal #5- Create a
strategic plan establishing coinciding
goals and visions for Sunnyvale and
local community.
Social Media Usages
 Sunnyvale Times, editorial
 Development of
on the internet
 Advertise events by way of
Facebook, Twitter,YouTube
etc.
 www.jumpoffcampus.com
SunnyvaleLinked website
 Development of a
Sunnyvale University
mobile phone application
 Opportunity for students
to use a school generated
craigslist to find off campus
apartments
 Monitored by schools
Thank you for your time!
References listed below