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Target Market
WHO ARE THE FOLLOWING SHOWS
“TARGETED” TO AND WHAT KIND OF
COMPANIES WOULD PAY FOR ADS TO
BE AIRED DURING THE SHOW?
The target market for this show, is housewives/ older women who like dramatic situations. The kind of
companies that will advertise when this show is aired, would be companies that make cleaning supplies and
cooking supplies, example tide or presidents choice
This show is targeted for people who have graduated out of college and a few years older than that,
companies that would likely advertise during this show would be companies that are aiming for young
adults/ people just starting out, so companies that will sell affordable house hold items, like IKEA, and
computer companies like Dell,etc.
The target market for this show is mainly teenagers to young adults, most likely male’s mainly due to the
crude humor. Companies that would advertise during this show would be a lot of alcohol commercials,
and cheap household stores like Walmart.
The show is mainly advertised to teens and young adults, mainly partiers. The companies that would
advertise during this show would be alcohol companies because the viewers are probably partiers,and top
of the line clothing companies, because consumers think like how the people in the show act.
Supply and Demand
WHAT HAPPENS TO PRICES OF
ITEMS WHEN THE FOLLOWING
THINGS OCCUR?
An Ice storm hits and the power goes out
 Power generators?
The prices of these products would go up, because they are in demand due to the power shortage,
when the power was back they wouldn’t be in demand anymore, and people won’t need them as
much
Boxing Day?
 Retail Items
The prices on boxing day are
cheaper, because the stores have
ordered enough products to get
them through the holiday season,
but when the items don’t sell, they
need to make room for the next
seasons items, so they lower the
prices.
Roses on Valentine’s Day
On valentines day, the price of roses will rise. Normally a couple roses would be inexpensive, but on V-Day
the prices rise because everybody who left their gift shopping to the last minute will be paying a high price,
flower stores go through tons of roses on valentines, so because so because of the demand, the price will
go up.
Fans and Air Conditioners in July
Fans and air conditioners in July would go up, because July is one of the hottest months in the summer.
Many people would love to just sit inside on a hot day, so the prices will go up because people will want a
quick and easy way to cool down.
Marketing
(4p’s) Promotion
Price Mix Place
Compare McDonalds to Bravo to Blue Star
Quality
(service
and
product)
McDonalds
Low quality
service
( barely
served)
lower quality
products
Average
price, offers
a lot of deals
to customers
Good
Location,
busy
intersection
Tons of
commercials,
coupon
books mailed
to home’s
monthly
Bravo
High Quality
product and
service
Very High
price, not
many deals
Good
location, on
a very busy
street
Advertised
by there
location,
almost
everyone in
welland
drives by it.
Blue Star
Average
quality
restaurant
and service,
Average
price, barely
any deals to
customers
Okay
location,
downtown
Welland,
Has been in
the same
spot for
decades,