INFRASTRUCTURE:
PAINTS AND CEMENTS
Infrastructure refers to the basic
physical and organizational
structures needed for the operation
of a society or enterprise ,or the
services and facilities necessary for
an economy to function. It can be
generally defined as the set of
interconnected structural elements
that provide a framework
supporting an entire structure of
development. It is an important
term for judging a country or
region's development.
Company Name
Net Sales(in crores)
Ultra Tech Cements
20,174.94
ACC Cements
11,168.94
Ambuja Cements
9,160.35
Shree Cements
5,590.25
Ultra Tech
Cement
Ordinary Portland
Cement
Portland Blast
Furnace Slag
Cement
Portland Pozzolona
Cement
Cement to Europe
and Sri.Lanka
Ultra Tech
Concrete
Ultra Tech
Building Projects
Ultra Tech
Building Solutions
2,664.00
2,665.15
Segmentation
• Geographical
Targeting
Positioning
• Differentiated
• Product
differentiation
• Image
differentiation
ACC Limited is India’s foremost
manufacturer of cement and ready mixed
concrete with a countrywide network of
factories and sales offices. Established in
1936, ACC is acknowledged as a pioneer
and trendsetter in cement and concrete
technology. Among the first companies in
India to include environment protection
as a corporate commitment, ACC
regularly wins accolades for best
practices in environment management at
its plants and mines, and for
demonstrating good corporate citizenship.
The quality of its products and customer
services make ACC the most preferred
brand in the Indian cement industry. ACC
Limited is part of the worldwide Holcim
Group.
Ordinary Portland
Cements
Blended Cements
43 Grade Cement
Fly Ash Based
Portland Pozzolna
Cement
53 Grade Cement
Portland Slag
Cement
Bulk Cement
1,507.75
1,508.65
Segmentation
• Geographic
• Consumer
Targeting
Positioning
• Differentiated
• Product
differentiation
• Image
differentiation
Ambuja Cements Limited,
formerly known as Gujarat
Ambuja Cement Limited, is a
major cement producing
company in India. The Group's
principal activity is to
manufacture and market cement
and clinker for both domestic
and export markets.
Portland Pozzolona
Cement
Ambuja Plus
Alcoffine Micro
Materials
214.10
214.00
Segmentation
Targeting
• Consumer
Segmentation
• Geographical
Segmentation
• Differentiated
Positioning
• Slogan-Giant
Compressive
Cement
Shree, instead of unifying its
brand, decided to launch
multiple brands to compete
with each other in the
market place.
Shree Ultra
Bangur Cement
Rockstrong Cement
7,450.00
7,471.00
Segmentation
• Behavioral
Targeting
Positioning
• Differentiated
• Product
differentiation
Name of the Company
Net Sales (in crores)
Asian Paints
10,418.78
Berger Paints
3,384.82
Akzo Nobel India
2,232.00
Shalimar Paints
530.18
Asian Paints Limited is an
Indian chemicals company
headquartered in Mumbai,
India. It manufactures paints
for decorative and industrial
use.
Interior Paints
Exterior Paints
Metal Finishes
Premium
Semi-Gloss
enamel
Royale
Apex Ultima
Royale play
Apex exterior
emulsion
Apcolite
Emulsions
Apex Duracast
Tractor
Emulsion
Ace Emulsion
Apolite
Premium Gloss
Enamel
Distempers
Apex
Tileguard
Utsav enamel
Apolite
Premium Satin
Enamel
Wood Finishes
Waterproofing
620.30
619.35
Segmentation
• Geographical
Targeting
Positioning
• Differentiated
• Product
differentiation
• Umbrella
Brand
Berger Paints India Limited
is an Indian paint company
which operates chiefly in
India headquartered in
Kolkata, India. It has come a
long way since its inception
in the year 1923.
Designer
Finishes
Interior
Emulsion
Interior Wall
Distemper
Exterior
Emulsion
Texture
Finishes
Silk Illusion
non-metallic
Breathe easy
Jadoo Acrylic
Weather Coat
tile protector
WC Texture
Silk Illusion
metallica
Silk Luxury
Bison
Distemper
WC Smooth
Tartaruga HiBuild
Lewis Berger
Design Stories
Easy Clean
WC All-guard
Tartaruga
Silk Illusion
Marble
Rangoli Total
Care
WC Kool and
Seal
Bison Acrylic
WC Longlife
311.55
312.20
Segmentation
Targeting
Positioning
• Consumer
segmentation
• Differentiated
• Fullfill your
imagination of
colours
Akzo Nobel N.V., trading as
Akzo Nobel, is a Dutch
multinational, active in the
fields of decorative paints,
performance coatings and
specialty chemicals.
Headquartered in
Amsterdam, the company
has activities in more than
80 countries, and employs
approximately 50,000
people. Sales in 2013 were
EUR 14.6 billion
Performance
Coatings
Decorative Paints
Dulux Guardian
Dulux Tile Shield
Dulux 3 in 1 stay
clean
Dulux Promise
Dulux Super
Smooth
Dulux Gloss
Dulux Rainbow
Magik
Dulux
Weathershield
1,046.35
1,046.35
Segmentation
• Consumer
segmentation
• Geographic
segmentation
Targeting
Positioning
• Differentiated
• Product
differentiation
Shalimar Paints BSE: 509874
is an Indian paints
manufacturing company. The
company is engaged in
manufacturing and marketing
of paints, industrial coatings,
aviation coatings, marine
paints and coatings for metal
decoration, and food can
lacquers
Exterior Emulsion
Interior Areas
Exterior Areas
Self Clean
Living Room
Bungalow
Xtra Maxima
Bedroom
Multistoried
Xtra Exterior
KidsRoom
Hotel
Shaktiman
Exterior
Hotel Room
Commercial
89.40
87.50
Segmentation
• Consumer
segmentation
Targeting
Positioning
• Differentiated
• Product
differentiation
World’s Top 10 Paint Producers
Akzo Nobel
PPG Industries
Sherwin-Williams
Dupont
BASF
RPM inc
Diamond Paints
SACAL
VALSPAR
Nippon Paints