Leaving a Legacy Moving From Implementation to Integration of Student Run Projects Chase Schulte Gators Going Green – Director of Student Outreach Christian Blue Campus Division Manager Agenda: > How Did We Get Here? > Program Overview > Outcomes / Impact > Insights / Hindsights > Feedback / Q&A Chase Schulte 2010-Present (the abridged version) • • • • • • • 3rd year student at University of Florida Freshman year signed on as Eco-Rep Promoted Sustainability within Res Life Awarded internship sophomore year Majoring in Sustainability in the Built Environment Rebuilding Together Director of Student Outreach for the Gators Going Green program Christian Blue (as he relates to BWB) • Online Bookseller • Students and Bookstores since 2002 • Triple Bottom Line Social Venture and Bcorp (http://www.bcorporation.net/) • I came to BWB in 2007 • Started Leading Campus in 2009 • AASHE Member in 2010 Start your business case with “Why” Because… • A good book should never be thrown away • Books contain knowledge and knowledge is the key to opportunity • One person’s trash is another’s treasure • The “value” of a book is not limited to it’s buyback price, price per ton Any Given Campus… • Students have limited options for their unwanted books • Recycling or Landfill are the accessible next steps • Students can benefit from more opportunity to directly impact their community, their world Better World Books • Fills in the gap between keeping it local and paper pulp Then Add “What” Therefore we need… • A new innovative waste diversion program • That is budget friendly/revenue generating • Through complete campus engagement • And serves as a beacon of sustainability Approvals • Who will this impact positively, negatively? • Who can help launch your project? How’d we do it (30,000ft) • • • • • Identified campus departments to involve Invited them together to discuss mutual benefits Define the process with key players Implementation Evaluation Program Overview Implementation • Bookstore on boarded • Delivered a position description to attract the best student leaders (AKA Chase Schulte) • Sustainability team engaged • Meetings with buyback leaders to set expectations • Collection bins deployed and serviced • Books boxed, consolidated and shipped Sustainable Impact: People • The National Center for Family Literacy receives funding from books sold to continue their family literacy programming • Students gain increased exposure to sustainability in action. • Unsellable textbooks were donated to Books for Africa when appropriate. • Better World Books supports over 350 full time jobs with benefits Over $6 million raised for literacy and over 6 million books donated Sustainable Impact: Planet • 1000lbs diverted from landfill in just 2 weeks! • The equivalent of: – – – – 9 trees over 5,000gal of water 1 cubic yard of Gainesville, FL landfill space over 750lbs of ghg • Books sold are shipped carbon balanced Sustainable impact: Profit • Money saved on your campus trash bill • Money from book sales for your campus • Money from book sales for worldwide literacy initiatives • Bookstore gains a caused based marketing strategy How would we do it in hindsight • Earlier start • Help bookstore with training buyback staff • Press release to campus newspaper / Awareness campaign • Invite residence hall move out to participate • Invite academic depts to an “office wash” mid term • Identify local literacy/education initiative to benefit Tools for Leaving a Legacy • • • • • • Position description Integrate departments Deliverable value proposition for all Educate the next generation Compete Stay involved Feedback / Q & A We’d like to know about: • your successes • your obstacles • your interests • your questions EMAIL CBLUE@BETTERWORLDBOOKS.COM or CHASE4279@UFL.EDU