Effective communication requires framing and credibility with a merger of (communication) goals and spontaneity.
(p. 143-144)
Dr. Joanne E. Nottingham

Priming is activating mental models, anticipated opportunities, and/or desirable language sometime prior to communicating.
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Priming is assisted by reflection.
Dr. Joanne E. Nottingham 2

Spontaneous Communication vs.
Planning to Communicate
• Both result in (communication) goals but with planned goals, your emergent goals are developed.
• Why is this better? An advantage?
Dr. Joanne E. Nottingham 3

Why is this better? An advantage?
• Emergent goals are set “on-the-spot”; they’re intermediate goals that support the short-term and global goals.
• So, planned goals will help your ability to manage meaning , in order to communicate your frame .
• That ability is to manage meaning is connected to goal consciousness .
Dr. Joanne E. Nottingham 4

How do you manage meaning?
How do you frame?
• Build mental models
• Bring mental models into conscious awareness
• Develop frames from your mental readiness
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• Mental readiness is developed by the conscious recall you have and use to leave an unconscious imprint.
Dr. Joanne E. Nottingham 5

In building mental models
– Take time to develop them for future use
– Clarify values
– Clarify mission
To bring mental models into conscious awareness
– Use reflection
– Communicate mental models to others
Dr. Joanne E. Nottingham 6

Situational Opportunities for Priming
• 1. Specific Situations = Rehearsal
• 2. Total Surprises = Clarification (of values and mission)
• And…
Dr. Joanne E. Nottingham 7

Situational Opportunities for Priming, continued
• 3.
Repeatable Contexts: Don’t take the familiar for granted; insist on using spontaneity; repetition of contexts will make your point(s) and communicate your message(s)
• Plus…
Dr. Joanne E. Nottingham 8

Situational Opportunities for Priming, continued
• 4. High Impact
– Recognize the factors:
• Unnecessary complexity
• Misleading info
• Loose ends
• Suppressed info
• Barriers to action
– Respond appropriately
• Simplify
• Set the record straight
• Forge linkages
• Discover the missing puzzle piece (p. 160)
• Find new angles for removing the barriers
Dr. Joanne E. Nottingham 9

“How To” with Repeatable Contexts
• Visualize your repeatable contexts but imagine them differently, as different contexts or as a different situation.
• Imagine your task, relationship, and identity goals in each of the contexts you have visualized.
Dr. Joanne E. Nottingham 10

• “The unconscious processing of information… occurs when knowledge is acquired implicitly, held tacitly, and used unconsciously.”
• Language skills and spontaneous communication are related to tacit/implicit learning.
Dr. Joanne E. Nottingham 11

~Fairhurst & Sarr~
Dr. Joanne E. Nottingham 12