INTERNAL ASSESSMENT RESOURCE
Media Studies Level 2
This resource supports assessment against Achievement Standard 91252
Produce a design and plan for a developed media product using a range of conventions Modified
from Media Studies 2.5A “Reeling Them In” from TKI
Resource title:
AN INSPIRING STORY
(4 credits)
This resource:
● Clarifies the requirements of the standard
● Supports good assessment practice
● Should be subjected to the school’s usual assessment quality assurance process
● Should be modified to make the context relevant to students in their school environment
and ensure that submitted evidence is authentic
POTENTIAL GOALS FOR THIS ASSIGNMENT
This assignment is intended to work with IST Units of Work created for AS91249 (2.2), AS91250
(2.3), AS91255 (2.8), and particularly AS91253 (2.6) Complete a developed media product from a
design and plan using a range of conventions.
Inspiring Stories intends to share a selection of short films nationwide, especially those that aim to
celebrate communities and local solutions-focused initiatives and individuals, and that celebrate
young Kiwis making a difference. These stories will have potential to make a positive impact on
listeners and their communities, not simply raising awareness of an issue.
Inspiring Stories constantly updates their website with more information on their national Film
Competition and other initiatives. Further information, education resources, exercise suggestions,
competition updates and contact information can be found at www.inspiringstories.org.nz
AS91252 An Inspiring Story – Inspiring Stories Trust Resource, Dec 2013 – Modified from Media Studies 2.5A
1
BACKGROUND FOR INSPIRING STORIES TRUST
Inspiring Stories Trust has travel around New Zealand working with thousands of Media Studies
students and young aspiring filmmakers for over 3 years. Our team works towards creating ways to
encourage young people in New Zealand to celebrate what we have, what we can achieve and why
we should share our incredible stories. These positive stories can inspire young kiwis to unleash
their potential and help make New Zealand more awesome.
To help make life easier for teachers who share the same vision and kaupapa as us, we have worked
closely with a group of teachers of the Wellington Media Studies cluster group to develop a range of
Units of Work for Media Studies Levels 1, 2 and 3. This is one of them. Others included modified
versions of the QAAM'd Assessments for Achievement Standards 1.5 (AS90993), 1.6 (AS90994), 2.2
(AS91249), 2.3 (AS91250), 2.5 (AS91252), 2.6 (AS91253), 2.8 (AS91255), 3.5 (AS91494), & 3.6
(AS91495). These Units of Work are designed for easy moderation and are free for all to use. They
also work towards helping students to enter external competitions such as the IST National Film
Competition themed 'Young Kiwis Making a Difference', which plans to not only have national major
prizes, but also regional incentives and prizes. We are currently designing more competitions and
incentives to get young people motivated in being pro-active in their communities, including Radio
Story and Photography competitions.
These Units of work, information on the Film Competition, other initiative and supportive
educational resources and links are constantly growing and adapting on the IST
website: www.inspiringstories.org.nz
We are happy to add to the collection of resources and recommended classroom exercises over
time, responding to teachers' requests. Simply email Lu at lu@inspiringstories.org.nz with any
queries or suggestions.
If you and your students are interested in running a one-day filmmaking workshop at your school,
get in touch with them via their website ASAP. More info about the Inspiring Stories Roadtrip and its
Filmmaking Workshops are online and available via PDF.
If you wish to be kept up to date with useful information relating to this Unit of Work, such as
competitions, possible outlets for their stories and classroom resources and exercises, please let Lu
know: lu@inspiringstories.org.nz
AS91252 An Inspiring Story – Inspiring Stories Trust Resource, Dec 2013 – Modified from Media Studies 2.5A
2
PAGE FOR TEACHER USE
Internal Assessment Resource
This resource:
• clarifies the requirements of the standard
• supports good assessment practice
• should be subjected to the school’s usual assessment quality assurance process
• should be modified to make the context relevant to students in their school environment
and ensure that submitted evidence is authentic
Authenticity of evidence
Teachers must manage authenticity for any assessment from a public source, because
students may have access to the assessment schedule or student exemplar material.
Internal Assessment Resource
Achievement Standard Media Studies 91252: Produce a design and plan for a developed
media product using a range of conventions
AN INSPIRING STORY
Modified from Media Studies 2.5A “Reeling Them In” from TKI
(4 Credits)
TEACHER GUIDELINES
The following guidelines are supplied to enable teachers to carry out valid and consistent
assessment using this internal assessment resource.
Teachers need to be familiar with the outcome being assessed by Achievement Standard Media
Studies 91252. The achievement criteria and the explanatory notes contain information, definitions,
and requirements that are crucial when interpreting the standard and assessing students against it.
Context/setting
This activity requires students to work individually to produce a design and plan for a documentary
film of at least 3 minutes.
The target audience for the documentary is the youth in your community. Be aware that the
potential audience is broader and includes any person in your community who is interested in youth
issues and ideas.
Prior to this activity, teachers will need to provide opportunities for students to explore:
● the structure and conventions of documentary films
● designing and planning for media products
● opportunity to experiment with technical aspects of film production so that students
understand the limitations of technology. See Appendix A.
● examples of completed designs and plans of appropriate quality to meet the requirements of
each grade.
AS91252 An Inspiring Story – Inspiring Stories Trust Resource, Dec 2013 – Modified from Media Studies 2.5A
3
Conditions
As part of this activity, students will create a diary/blog (recording dates, and locations) that details
their involvement in the production of their design and plan. They will need to regularly reflect on
their progress during the design of their concept, treatment, and pre-production plan.
This will help you to assess a student’s progress towards completion of their tasks.
The students will be asked to submit their work in the form of a scrapbook which will show the
development of their ideas, reflection on their progress with the design and plan.
Students will have approximately 4 weeks of in-class and out-of-class (approximately 40 hours) to
complete their design and plan. Much of the work can be completed in out-of-class time.
Resource requirements
Teachers will need to show students examples of design and planning materials of appropriate
detail and quality.
Teachers will also need to provide students with effective examples of documentaries. For example,
you may like to watch the previous winners of the Inspiring Stories documentary film competition
which exemplify excellent story telling. (http://www.inspiringstories.org.nz )
Students will require access to recording and editing equipment in order to be familiar with the
limitations of their resources for example:
●
●
●
●
●
●
computers
digital cameras/phones
editing hardware/software
tripods/steadicams
microphones
internet access
Location and talent clearance forms, as well as other legal production documents are available from
the following websites. They may be adapted for use in your classroom.
●
●
●
●
●
http://www.inspiringstories.org.nz/film-competition/resources/
http://en.wikibooks.org/wiki/Movie_Making_Manual/Release_Form
http://www.dependentfilms.net/files.html
http://www.videouniversity.com/articles/releases-for-use-in-film-and-video
http://www.indymogul.com/backyardfx/post/1740/production-101-release-forms.
Links to other assessment activities
This assessment activity leads into and prepares for assessment of Media Studies AS91253 Complete
a developed media product from a design and plan, using a range of conventions and Media Studies
AS91255 Write developed media text for a specific target audience using the assessment activities
for AS91253 and AS91255 from the Inspiring Stories website:
http://www.inspiringstories.org.nz/educational-resources
AS91252 An Inspiring Story – Inspiring Stories Trust Resource, Dec 2013 – Modified from Media Studies 2.5A
4
Teachers could choose to link this assessment activity to a previous or current unit of study, for
example, representation or genre. An assessment activity for AS91250 Demonstrate understanding
of representation in the media is also available on the Inspiring Stories website, as well as AS91249
Demonstrate understanding of narrative in media texts.
INTERNAL ASSESSMENT RESOURCE
Achievement Standard Media Studies 91252: Produce a design and plan for a developed media
product, using a range of conventions
AN INSPIRING STORY
Modified from Media Studies 2.5A “Reeling Them In” from TKI
Credits: 4
Achievement with excellence
Achievement with merit
Achievement
Produce a detailed, integrated
design and plan for a developed
media product using a range of
conventions.
Produce a detailed design and plan
for a developed media product
using a range of conventions.
Produce a design and plan for a
developed media product, using a
range of conventions.
STUDENT INSTRUCTIONS
Introduction
This assessment activity requires you to produce a design and plan for a media product.
Your brief is to produce the concept, treatment and pre-production plan for a 3-minute (minimum)
documentary film.
The target audience for the documentary is the youth in your community. Be aware that the
potential audience is broader and includes any person who is interested in youth issues and ideas.
You will be assessed on your ability to produce a design and plan that will enable the completion of
a developed documentary which meets the requirements of this brief.
Your documentary should investigate and profile a positive innovation or initiative that has been
undertaken by youth in your community. You could profile an individual who has overcome
adversity or achieved success in any area or a youth initiative. The purpose is to celebrate youth.
“We live in a world with some pretty scary issues on our plate – social, environmental, economic.
Often the media paints a grim picture. But equally, there are people around doing all kinds of things
to make the world a better place – including right here in our own backyard. Film is a powerful way
to capture that essence, bring people together, share ideas and inspire action.” Inspiring Stories
Trust.
AS91252 An Inspiring Story – Inspiring Stories Trust Resource, Dec 2013 – Modified from Media Studies 2.5A
5
NOTE: There are restrictions to enter the Inspiring Stories Film Competition. To be eligible, films
need to be less than 5-minutes. Visit www.inspiringstories.org.nz for more information and to view
previous entries and winners.
This is an individual assessment activity.
You have approximately 4 weeks of in-class and out-of-class time (approximately 40 hours) to
complete it. You will need to complete much of this work in your homework time.
Meet regularly with your teacher to ensure you are meeting the requirements.
Task
This task involves a number of steps. See Resource A for further specific guidance.
Keep a detailed, ongoing record of your progress.
Survey
Design a survey and find out key information about your target audience, such as age, gender, genre
preferences and other features.
Concept
Use your survey findings to brainstorm and develop your initial concept.
The concept must include an outline of the documentary film.
Checkpoint 1
● Discuss with your teacher the suitability of your concept for the target audience and brief.
● Make any changes you think are needed and update diary/blog.
Treatment
Outline how you will create your documentary film. Include comments under the following
headings:
● Conventions of the medium and genre.
Eg: piece to camera/cutaways/vox pops/voiceover/reconstructions/archival
footage etc
● Style
Eg: observational/participatory/poetic/expository/reflexive/performative
Checkpoint 2
● Discuss with your teacher the suitability and practicalities of your treatment.
● Make any changes you think are needed and update your diary/blog.
Production schedule
Create a production schedule showing how and when you will complete your developed
documentary film.
Checkpoint 3
● Discuss with your teacher the suitability and practicalities of your schedule.
● Make any changes you think are needed and update your diary/blog.
Pre-production activities
Create the necessary pre-production materials and include in your portfolio of work with
photographic evidence where suitable.
Checkpoint 4
Review your pre-production materials, make any changes you think are needed and update your
diary/blog.
AS91252 An Inspiring Story – Inspiring Stories Trust Resource, Dec 2013 – Modified from Media Studies 2.5A
6
Peer review
Invite peer review of the pre-production materials you have created, and make changes if required.
Include reflection on these changes in your diary/blog.
Final submission
When you have completed your design and plan materials collate all of your pre-production
material to submit.
RESOURCE A: FURTHER GUIDANCE
Portfolio
You will need to regularly reflect on your progress with the design of your concept, treatment, and
pre-production plan.
Update your portfolio with specific details of your involvement in the production of your design and
plan.
Survey
Post the survey through Google Docs or Survey Monkey and invite responses from your peer group.
Learn more about your target audience and what features of film documentaries appeal to them.
This will help you produce a design and plan that will enable the completion of a developed
documentary which meets the requirements of the brief and the standard.
Concept
Your concept must clearly set out the narrative structure and style of your documentary and how it
will convey key features of your film.
When your concept is completed, add a new entry to your diary/post to your blog that:
● summarises the key findings of your survey
● outlines your initial concept
● explains and justifies how your concept appeals to, and is appropriate for, your target audience
and brief
● reflects in detail on your reworking of your ideas and on the impact of the changes on your
production.
Checkpoint 1
Make sure your portfolio:
● includes a copy of your finished concept
● reflects in detail on your reworking of your ideas.
Conventions of the medium
Provide details of specific conventions of film trailers you intend to use.
● Describe in detail at least FIVE specific conventions associated with your film genre which you
intend to use in your documentary.
● For EACH convention, explain in detail how its use is appropriate for the documentary (What is
the required effect? How does this fit within your chosen documentary mode? Etc.), and how it
will appeal to your target audience.
Style
Provide details of the atmosphere, tone and style of your documentary.
AS91252 An Inspiring Story – Inspiring Stories Trust Resource, Dec 2013 – Modified from Media Studies 2.5A
7
●
●
●
Explain in detail the kind of atmosphere/mood you will create and how you intend to use
equipment and conventions to create this style
Provide a detailed explanation of the tone of your documentary, and how you intend to use
equipment and conventions to create this. For example a voice-over in a documentary suggests
an informed and adds a serious tone to the film.
Explain in detail why your stylistic approaches are appropriate for your brief and your target
audience, including how it will appeal to them.
RESOURCE A: FURTHER GUIDANCE (cont.)
Checkpoint 2
Make sure you check about details of your plans such as the availability of resources, (e.g.
technology, transport, cast/crew, equipment, location, and cost).
Make sure your treatment meets the requirements of the brief and will enable the completion of a
developed film.
Make sure your treatment is suitable for the target audience.
When your concept is revised and completed, add a new diary entry/post to your blog into your
portfolio that:
● includes a copy of your finished treatment
● reflects in detail on your reworking of your and on the impact of the changes on your
production.
Production schedule
A production schedule is a detailed plan with locations, cast/crew, organization details and
deadlines required for completion of specific work.
In your schedule, consider in detail the practicalities of availability of resources, time, access to key
people, technology and equipment, and locations. Possible headings for your schedule include:
● Date
● Activity, for example, Take photographs around the community to plan location shoot
● Location, for example, town square
● Equipment, for example, Digital camera
● Crew
● Alternative action, for example, If it’s wet or the camera isn’t available, I’ll finish my
storyboard/do additional research to add to my interview questions.
Checkpoint 3
When your concept is revised and completed, add a new entry to your portfolio that:
● includes a copy of your finished schedule
● reflects in detail on your reworking of your ideas and on the impact of your changes on your
production.
Pre-production activities
Your pre-production materials should include:
● a developed script and detailed storyboard for sequences
● detailed notes about possible sets/locations, camera locations, available or potential lighting,
potential safety hazards, and other aspects that could affect your production.
AS91252 An Inspiring Story – Inspiring Stories Trust Resource, Dec 2013 – Modified from Media Studies 2.5A
8
●
●
●
●
(optional) take still photos of possible locations, annotate them to indicate possible camera
positions/angles/shot sizes, and include them with your design materials
detailed description of the locations and footage you will use
details of specific music, sound effects, stills and/or stock footage you will use.
all location and talent releases and copyright clearances necessary for your production.
Final submission
Make sure you have included:
● all of your design and planning materials (concept, treatment, schedule and pre-production
materials)
● regular entries in your diary/updates to your blog that show your reflection on your reworking
of your ideas as you have completed the work.
APPENDIX A to AS 91252 Produce a Design and Plan for a developed Media Product: An Inspiring
Story
CHECKLIST OF CONTENTS IN YOUR MEDIA DESIGN AND PLAN
1. Title Page which should aesthetically reflect the exposition of your documentary
2. A quote that represents the central idea/message of your film.
3. The assessment task and marking assessment sheet.
4. A paragraph that outlines the CONCEPT of your documentary. (A little like the blurb on video
sleeves). Note: this is NOT plot-based.
5. Evidence of the research you have undertaken on your issue/idea/innovation
6. A plot synopsis which should detail each action and allow the reader to visualise the film. It should
include shot types/camera movement/non-diegetic sound etc.)
7. Character profiles. You should describe the ‘type of character’ and illustrate with ‘like’ images or a
photo of a person you will include in your documentary. The profile should include the characters’
history and/or purpose for their inclusion. (Note: characters are the people you will use in your
documentary)
8. You should research at least THREE documentaries that deal with the same or similar idea/issue you
are interested in. For each film identify the specific aspects/elements/techniques which you would
like to use to influence your film product. These aspects should include specific technical aspects.
These could include shot types/colour filters/settings/camera movement/diegetic or non-diegetic
sound/ action and reaction/ lighting etc.
9. You should now conclude which documentary form/mode you would like to work in.
10. Select a range of film techniques in the documentary form/mode you have chosen and explain the
effect each element or technique will have on both the narrative and on the audience (see
Assessment Schedule). You should include illustrations of these techniques; you can capture stills
from the film to make reference to.
11. You need to include a discussion and illustrations of the style of your documentary. This is the ‘look’
or atmosphere of your film. The construction of mood boards which combine images that you
source through films, posters or your own photography should allow you to communicate your
intended mood/atmosphere or style. You should have a mood board for each of the following :
AS91252 An Inspiring Story – Inspiring Stories Trust Resource, Dec 2013 – Modified from Media Studies 2.5A
9
1. genre (documentary form/mode)
2.shot types (select the predominant ones you will use ie: close up/ wide shot)
3. tone or mood or atmosphere- colour filters/lighting
4. setting
12. A detailed discussion of the technical conventions you will use in your film specifically. This should
include a discussion of shot types, camera movement, camera angles/ editing pace and type (hard
cut/jump cut/montage/fade/ dissolve) lighting including tone/colour filters if used, diegetic and
non-diegetic sound and the effect you hope to achieve by employing these specific techniques.
13. A discussion of how you will organise your time- a planning schedule which supports the actual
making of the documentary.
14. A justification of why your documentary will appeal to your audience- this should also make
reference to why your documentary has worth. You may make reference to the importance of the
issue/innovation or idea in your community.
15. Storyboards which need to be complete and detailed
16. Personal release forms
17. Location release forms
18. A call sheet that details you planning for each shooting day.
19. Camera shot list that will support you when you begin to film.
Remember that you are presenting a proposal/plan for a visual product and therefore you should
pay attention to the visual presentation of your portfolio. The more detail you include and the more
evidence of research undertaken will contribute to the success of this plan. Ensure you exemplify
every point with reference to films/knowledge/academic readings/visual references and that you
utilise your library of film terminology throughout.
AS91252 An Inspiring Story – Inspiring Stories Trust Resource, Dec 2013 – Modified from Media Studies 2.5A
10
Assessment schedule: Media Studies 91252 – AN INSPIRING STORY
Modified from Media Studies 2.5A “Reeling Them In” from TKI
Evidence/Judgements for Achievement
Evidence/Judgements for Achievement with Merit
Evidence/Judgements for Achievement with
Excellence
The student produces a design and plan for a
developed media product, using a range of
conventions. This means that in completing this
assessment activity, the student:
▪ completes a concept, treatment and planning
materials for a documentary.
▪ includes design choices that meet the
requirements of the given brief:
▪ 3-5 minute length
▪ target audience of youth and wider members
of the community who are interested in
youth issue/ideas
▪ purpose of highlighting positive youth
innovations/initiatives
▪ incorporates a range of key features of
documentary film
▪ identifies practicalities that may affect the
production process
▪ identifies milestone dates and resources required
to complete pre-production activities
▪ demonstrates evidence of reflection and reworking
of ideas
▪ is submitted by the due date.
The student produces a detailed design and plan for a
developed media product, using a range of
conventions. This means that in completing this
assessment activity, the student:
▪ completes a concept, treatment and planning
materials for a documentary
▪ includes design choices that meet the
requirements of the given brief:
▪ 3-5 minute length
▪ target audience of youth and wider members
of the community who are interested in
youth issue/ideas
▪ purpose of highlighting positive youth
innovations/initiatives
▪ incorporates the key features of documentary film
▪ identifies practicalities that may affect the
production process
▪ considers the impact of these practicalities on the
production process
▪ identifies milestone dates and allocates resources
required to complete pre-production activities
▪ demonstrates evidence of refinement of ideas
through reflection and reworking of ideas, i.e. the
ideas have improved through revision
▪ is submitted by the due date.
The student produces a detailed, integrated design and
plan for a developed media product, using a range of
conventions. This means that in completing this
assessment activity, the student:
▪ completes a concept, treatment and planning
materials for a film trailer based on a film genre
▪ includes design choices that meet the
requirements of the given brief:
▪ 3-5 minute length
▪ target audience of youth and wider members
of the community who are interested in youth
issue/ideas
▪ purpose of highlighting positive youth
innovations/initiatives
▪
incorporates the key features of documentaries
into a coherent whole
▪ identifies practicalities that may affect the
production process
▪ considers the impact of these practicalities on the
production process
▪ outlines strategies to overcome obstacles
▪ identifies milestone dates and allocates resources
required to complete pre-production activities
▪ demonstrates evidence of ongoing refinement of
ideas through reflection and reworking of ideas,
i.e. the ideas have improved through constant
interrogation and repeated revision
▪ is submitted by the due date.
Concept is a detailed, creative idea for a media product
Concept is a detailed, creative idea for a media product
that includes reference to target audience, purpose
(message, effect on the audience, etc), plot synopsis,
characters, content elements, practicalities etc).
Concept is a detailed, creative idea for a media product
that includes reference to target audience, purpose
(message, effect on the audience, etc), plot synopsis,
AS91252 An Inspiring Story – Inspiring Stories Trust Resource, Dec 2013 – Modified from Media Studies 2.5A
11
Treatment is a detailed description of how the concept
is to be realised. In moving image production, for
example, this may include considered discussion of:
▪ narrative
▪ genre
▪ characterisation, setting, mood
▪ specific conventions to be used
▪ technical elements such as lighting, sound and SFX.
Plan includes but is not limited to:
▪ permissions (copyright, locations, talent, cast,
interviewees etc)
▪ casting
▪ wardrobe
▪ script
▪ graphics, illustrations, photographs etc
▪ interviewees / guests
▪ milestone dates and resources required to
complete pre-production activities
▪ storyboard, edit sheets.
Practicalities include such aspects as locations,
transport, equipment, weather, costs, cast/crew, time
etc.
characters, content elements, practicalities etc).
Treatment is a detailed description of how the concept
is to be realised. In moving image production, for
example, this may include considered discussion of:
▪ narrative
▪ genre
▪ characterisation, setting, mood
▪ specific conventions to be used
▪ technical elements such as lighting, sound and
SFX.
Plan includes but is not limited to:
▪ permissions (copyright, locations, talent, cast,
interviewees etc)
▪ casting
▪ wardrobe
▪ script
▪ graphics, illustrations, photographs etc
▪ interviewees / guests
▪ milestone dates and resources required to
complete pre-production activities
▪ storyboard, edit sheets.
Practicalities include such aspects as locations,
transport, equipment, weather, costs, cast/crew, time
etc.
that includes reference to target audience, purpose
(message, effect on the audience, etc), plot synopsis,
characters, content elements, practicalities etc).
Treatment is a detailed description of how the concept
is to be realised. In moving image production, for
example, this may include considered discussion of:
▪ narrative
▪ genre
▪ characterisation, setting, mood
▪ specific conventions to be used
▪ technical elements such as lighting, sound and
SFX.
Plan includes but is not limited to:
▪ permissions (copyright, locations, talent, cast,
interviewees etc)
▪ casting
▪ wardrobe
▪ script
▪ graphics, illustrations, photographs etc
▪ interviewees / guests
▪ milestone dates and resources required to
complete pre-production activities
▪ storyboard, edit sheets.
Practicalities include such aspects as locations,
transport, equipment, weather, costs, cast/crew, time
etc.
Final grades will be decided using professional judgement based on a holistic examination of the evidence provided against the criteria in the Achievement
Standard.
AS91252 An Inspiring Story – Inspiring Stories Trust Resource, Dec 2013 – Modified from Media Studies 2.5A
12
AS91252 An Inspiring Story – Inspiring Stories Trust Resource, Dec 2013 – Modified from Media Studies 2.5A
13