Ideas worth
spreading
Technology, Education and Design
Academic Advising & Career Counseling:
On the Same Page
Edward Free, MA
Career Counselor
UC Berkeley, Career Center
Program Abstract
This program will focus on how academic advisors can
promote student success by integrating career advising into
their practice.
We will provide practical tips on discussing transferable skills
from student’s classes and their applicability in a
job/internship search, as well as promoting networking
strategies.
The goal is to assist academic advisors who are interested in
learning how to help students plan for life after Berkeley.
Agree or Disagree?
Career advising or helping students make career decisions
is a significant student expectation of my role as an
academic advisor.
• Student expectation/questions
• Institutional expectation/questions
• Personal/professional expectation/questions
The Higher Education Research Institute
The American Freshman: National Norms Fall 2012
(N = 192,912 first-time, full-time students entering 283 four year institution)
Reasons in Deciding to go to college
(% percent indicating very important)
•“Get a better job”
all-time high of 87.9%, up from 85.9% in 2011, up nearly 30% from 2006
•“Make more money”
Up from 71.7% in 2011 to 74.5% in 2012
•“Gain a general education and appreciation of ideas”
Up by nearly 8% from 2006 to 72.8% in 2012
Rethinking Success: From Liberal Arts to Careers in the 21st Century.
Wake Forest focused on the value of liberal arts education in the 21st
century.
Michigan State's Collegiate Employment Research Institute. A survey
of more than 800 employers found that the people hiring (or turning
down) liberal arts students for jobs believe those recent graduates
are equipped with the work place competencies they need, but were
not able to articulate and demonstrate their abilities in job
interviews.
“What we’re pressed to do,” says Kelley Bishop, an assistant vice
president of strategic initiatives at Michigan State University, “is
embed the career development process into the academic
experience. That is the crux of our challenge for our profession for
the next decade.”
Career advising:
“Career Advising is a process aimed at helping students
effectively use information about themselves and the options
available.”
Frank Parsons. (1909). Choosing a Vocation.
Three broad factors:
1. Clear understanding of self, aptitudes, abilities, interests,
ambitions, resources, limitations, and their causes.
2. Knowledge of the requirements and conditions of success,
advantages and disadvantages, compensation, opportunities,
and prospects in different lines of work.
3. True reasoning on the relations of these two conditions.
Happenstance:
Krumboltz’s Learning Theory of Career Counseling
Krumboltz believes:
• individuals learn from their economic, social and cultural
experiences
• these experiences produce the uniqueness of each individual
and their actions
“Chance events over one’s life span can have both positive and
negative consequences.
Unpredictable social factors, environmental conditions, and chance
events over the life span are to be recognized as important
influences in clients’ lives.”
“Good advising may be the single most
underestimated characteristic of a successful
college experience.”
Light, R. J. (2001). Making the Most of College.
Major Taxonomy
Class
Tasks
(assignments)
Skills
(Knowledge
Actions
Traits)
Job Taxonomy
People
Class
Job
Data/info
Tasks
Things
Skills
(Knowledge
Actions
Traits)
Ideas
2. Knowledge of the requirements and conditions of success,
advantages and disadvantages, compensation, opportunities,
and prospects in different lines of work.
What have you done
for me lately?
Experience is a chance to learn about…
• Communication skills/style/experience
• Leadership skills/style/experience
• Problem solving skills/style/experience
“People do not fail from lack of ability
but lack of vision.”