Mary Coulter
Team 2
Marsha Swink
Jonathon Mclaurin
Paul Shirley
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Includes
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Vision/Mission Statement
Goals
Policies & Values
Current Corporate & Competitive Strategies
◦ Opportunities and
Threats
 Current Rivalry
 Potential Entrants
 Bargaining Power of
Buyers
 Bargaining Power of
Suppliers
 Substitutes
Industry Environment
◦ Opportunities and
Threats
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Economic
Demographics
Socio-cultural
Political/Legal
Technological
General Environment
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Strengths & Weaknesses
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Strategic Managers
Corporate Structure
Corporate Culture
Productions/Operations
Marketing Strengths
R&D
Human Resource Management
Information Systems
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Financial Ratios
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Liquidity
Leverage
Activity
Profitability
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Corporate Analysis is Essential to Company
Growth
Just Do It
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Executive Summary
◦ Mission Statement
 To Continually provide our members with quality
goods and services at the lowest possible prices in
order to achieve our mission we will conduct our
business with the following Code of Ethics in mind:
1.
2.
3.
4.
5.
Obey the Law
Take Care of Our Members
Take Care of Our Employees
Respect Our Vendors
Reward Our Shareholders
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External Analysis
◦ Industry Environment
 Substitute Product Opportunities
 None Found
 Substitute Product Threats
 Consumers can buy products at grocery stores or
convenient stores
◦ General Environment
 Technological Opportunities
 Membership card tracking
 Partnership with American Express
 Technological Threats
 None Found
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Internal Analysis
◦ Corporate Structure Strengths
 Diversity in brands
 Private label
◦ Corporate Structure Weaknesses
 Product Diversity in geographical locations versus our
business model
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Financial Analysis
◦ Z-Score = 4.67
 Well above the low probability of bankruptcy value of
2.99
◦ Current Ratio = 1.2