Lesson Plan Title: Picture Book Commercials
Concept/Topic to Teach: This 2nd grade lesson plan is teaching students about the 5 W's + H in
a story. Students learn to identify the 5 W's (who, what, when, where, why) and H (how) within a
story. It is also teaching students how to use technology by creating a digital story.
Standards:
1) CCSS.ELA-LITERACY.RL.2.1
Ask and answer such questions as who, what, where, when, why, and how to demonstrate
understanding of key details in a text.
2) CCSS.ELA-LITERACY.SL.2.2
Recount or describe key ideas or details from a text read aloud or information presented orally or
through other media.
3) CCSS.ELA-LITERACY.W.2.6
With guidance and support from adults, use a variety of digital tools to produce and publish
writing, including in collaboration with peers.
Goals: The general goals for students are:
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Develop an increased understanding of the 5 W’s (who, what, where, when why and
how) in a story.
Develop an increased understanding of the 1 H (how) if the story needs it.
Develop an increased understanding of commercials & digital storytelling.
Objectives:
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Students will be able to identify the 5 W’s and 1H of a read aloud story.
Students will be able to create a digital story based off of a read aloud.
Students will be able to understand the parts of a TV commercial.
Required Materials:
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Read Aloud Books:
Click Clack Moo, Cows That Type
The True Story of the Three Little Pigs
Cloudy With a Chance of Meatballs
Where the Wild Things Are
Alexander and the Terrible, Horrible, No Good, Very Bad Day
Knuffle Bunny
Pens & Pencils
Story Map Worksheet
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Notebook Paper
Classroom Computers: Power Point & Movie Maker
Anticipatory Set (Lead-In): “Have you ever seen a commercial before? What are your favorite
TV commercials? How long are they? What types of images are in them? Let’s make a list of
the features of commercials.”
“Now that we have discussed commercials, today we are going to write a commercial for a book
we have read in class. A book commercial will be a short animated clip created on the computer
that advertises all the features of a book. It will be like a mini movie trailer; except for it will be
all about the book of your choice. In your book commercial you will include the 5 W’s (who,
what, where, when, why) & 1 H (how), if the story has it, that we have learned about in class.
Below are the step by step procedures for this assignment.”
Step-By-Step Procedures:
1) Students will be placed into pairs.
2) Choose a book from the list of read –aloud’s that we have read in class recently.
Book List
The True Story of the Three Little Pigs
Cloudy With a Chance of Meatballs
Where the Wild Things Are
Alexander and the Terrible, Horrible, No Good, Very Bad Day
Knuffle Bunny
3) Brainstorm with your partner what you remember from the read aloud. You may find the
book in our classroom library to refresh your memory.
4) Take the Story Map Worksheet from the work bin. With your partner fill out all the
sections:
Who, What, Where, When, Why, and How. ( pdf of worksheet on website)
5) Next you will write your storyboard (YOUR SCRIPT), your ideas for your digital story
(book commercial). When writing a commercial remember these tips we discussed:
 There is not much time or space to get bogged down in all the little details, so you
have to only tell the important things that happen.
 Sentences should be inviting and exciting!
 Stick with what is on your story map.
 Make sure to include, who, what, where, when and why in your story board.
 View my storyboard for an example (PowerPoint link on website)
 You may use PowerPoint, paint, or hand draw and write your storyboard.
6) Once your writing has been completed go to the images folder on the desktop labeled
digital storyboard pictures. Find the folder with the read aloud you chose. Place photos
you wish to use from this folder onto your storyboard.
7) Meet with the teacher. Before you create your digital story (book commercial) on Movie
Maker you must meet with me. We will discuss your storyboard to make sure you are on
the right track. Once you have been approved by me, you may go to the computer with
your partner to create your book commercial.
8) You may use sounds for your final project. Go to the sounds folder on the desktop. You
will find a variety of sound files to add to your project.
9) As you work, save to your own account on the computer.
Closure: When everyone has finished we will group together as a class. We will talk about what
was easy and hard about creating a book commercial. What did you like, what did you not like?
We will collaborate together as a whole to close on our project. Everyone will get an opportunity
to share their digital commercials with the class. We will learn from each other’s work.
Assessment: Students will be graded on their understanding of the objectives through the
presentation of their final book commercial.
Adaptions: Students with disabilities will have adult help in creating their projects. Depending
on their disability materials will be adapted for specific needs.
Extensions: Students with gifted abilities will be given to develop their commercial in more
detail by using other programs such as Adobe Illustrator, Adobe Photoshop, and add their own
animations.
Possible Connections to Other Subjects: This lesson could connect to Social Studies with the
history of commercials & media.