To: Briana Elum
From: Stephanie Onwuegbuna
Date: 3/19/12
Subject: Project Four
Introduction
For this assignment we were asked to compose three letters. This memo will discuss the
preparation of materials for Project Four. Writing these letters allowed me to gain expertise in
business letter formats as well as the rhetorical strategies of composing "good news" and "bad
news" messages.
Sales Letter
When composing my sales letter I used my notes from class proved by my instructor as well as
personal research about constructing sales letters. I stated that my offer would be beneficial to
both companies and how we would both benefit from this partnership.
Good News Letter
In writing my “Good News” letter I followed protocol by restating the reasons it would be
advantageous to both companies as well as the conditions that must be agreed and steps to be
followed in order for both companies to move forward. I then provided my company’s contact
information, to set up a meeting to “seal the deal”.
Bad News Letter
In the “Bad News” letter I notified the company of another offer that was proposed to me and
made it clear that I decided to take them up on that offer. However, I made it clear that I would
enjoy working them and the future and my company and that my company will keep them on
file.
Conclusion
In conclusion, I attempted to follow the steps and use the notes provided by you, my instructor.
Per request, I have enclosed a copy of my proposal letter sent to Ms. Elum, as well as her
proposal, good news, and bad news letters.
Arm Candy
39762 Woodside Dr. S.
Northville, MI 48168
March 09, 2012
Dazzle with a Splash of Pizazz
3789 Diva St
Glamor, NY
Dear Ms. Elum,
Arm Candy is all about fun, fashion and color. You'll be able to find a classic look or something
really trendy! We are committed to finding great deals on women's fashion accessories and
passing on the savings to its customers. Whether you are searching for a reasonably priced
designer bag or a hard to find unique new look, our selection will keep you smiling about both
your wardrobe and your checkbook.
Arm Candy is interested in expanding our company, as well as building our clientele. I
understand that your company is a unique scarf boutique that customizes in a variety of dazzling
scarves of different shades, colors, styles and patterns. A partnership between the two
companies will be very beneficial in my opinion, seeing as though we have a lot to offer each
other. Your customers enjoy expressing their style, fashion sense, and creativity through their
lovely hats and scarves as do mine with their handbags and purses. What better way to make
them happier than to come up with a design that coordinates your hats and scarves with my
handbags.
I’ve come up with a plan that may be economically beneficial to both companies. If your
products are sold in my stores, I should receive 30% profit of your sales seeing as though I am a
local company and there are other cost factors that go into selling worldwide, on my end. Also,
if my products sell in my stores, you will receive 25% of all profits that I make from doing so.
If all goes as planned, this partnership can be extremely worthwhile for both Arm Candy as well
as Dazzle with a Splash of Pizzazz. Hopefully, we can come to a consensus on the most
beneficial arrangement for both companies. Hope to hear from you soon!
Sincerely,
Stephanie Onwuegbuna
President/CEO – Arm Candy
Dazzle with a Splash of Pizzazz
3789 Diva St
Glamor, NY
March 01, 2012
Arm Candy
39762 Woodside Dr.
Northville, MI 48168
Dear Ms. Onwuegbuna,
Dazzle with a Splash of Pizzazz’s is a unique scarf boutique that customizes in a variety of
dazzling scarfs of different shades, colors, styles, and patterns. Since the launching of our new
customized scarves our company has grown tremendously. I have decided to expand my
company because in today’s society people are into expressing themselves through the
customization of their own accessories. And think about how this could be a good opportunity
for our company.
Dazzle with a Splash of Pizzazz would like to build a working relationship with your company
Arm Candy, by having your products sold in our stores. Being that my company is international
and your company is local, this can give you a chance to be seen and sold worldwide. This will
be a big step in helping increase your products market.
I understand that your boutique, Arm Candy, is a local company selling purses. As an
international company, I would like to offer your company a chance to grow to greater heights.
We would like all of your products to be sold in our stores in exchange for 30% of your products
profits. Having your products sold at Dazzle with a Splash of Pizzazz will give your company a
chance to expand.
I’m looking forward to forming this partnership it can tremendously help the growth for both
Dazzle with a Splash of Pizzazz as well as Arm Candy. Hopefully, we can come to a unanimous
decision for both companies.
Sincerely,
Brianna Elum
President/CEO – Dazzle with a Splash of Pizzazz
Dazzle with a Splash of Pizzazz
3789 Diva St
Glamor, NY
March 01, 2012
Arm Candy
39762 Woodside Dr.
Northville, MI 48168
Dear Ms. Onwuegbuna,
We here at Dazzle with a Splash of Pizzazz are excited to inform you that we have accepted your
offer to form an amazing partnership! I would like to once again express my appreciation for
your offer and my excitement about collaborating with our company. As a popular fashion
boutique, Dazzle with a Splash of Pizzazz takes pride in forming strong partnerships. By
partnering with local companies we can benefit both the company and consumers.
Dazzle with a Splash of Pizzazz is extremely excited to have the opportunity to establish a working
relationship with your company. After looking at the product line provided in your previous letter, I was
very impressed with the designs your boutique has to offer. My company believes that coming together
and collaborating on matching sets can generate revenues for both parties. Your unique patterns and fun
colors are sure to add a definite look to Dazzle with a Splash of Pizzazz that will make the company stand
out among our competitors.
Thank you, Dazzle with a Splash of Pizzazz is looking forward to meeting with you in person for a
dazzling night on the town showcasing our elegant hats, scarves and your beautiful hand bags. Please
contact me if you are still interested to set up a meeting, give us a call at (313)978-2288.
Sincerely,
Brianna Elum
President/CEO – Dazzle with a Splash of Pizzazz
Dazzle with a Splash of Pizzazz
3789 Diva St
Glamor, NY
March 01, 2012
Arm Candy
39762 Woodside Dr.
Northville, MI 48168
Dear Ms. Onwuegbuna,
Thanks for choosing Dazzle with a Splash of Pizzazz, we would like to begin by thanking you for your
time and interest in our company. We are well aware of your outstanding accomplishments and we hope
that your company continues to prosper in the future.
However, we inform you that we have decided to take up another company on their offer. Your
product line doesn’t fit our particular interest. We here at Dazzle with a Splash of Pizzazz are
confident there will be potential to work with your company in the future after fulfilling our
contract with Jewel in bag.
We would like to express our appreciation for your offer and look forward to possibly working
with you in the future.
Sincerely,
Brianna Elum
President/CEO –Dazzle with a Splash of Pizzazz