Table of Contents
Resumes
2
Executive Summary
6
Mission and Goals
7
Company Background
8
Product Description
9
Location
10
Organizational Structure
11
Marketing Plan
12
Competitor Analysis
13
SWOT Analysis
15
Operations
16
Financial Planning
17
Timeline
19
Appendix
20
PAIGE DAUGHERTY
• 131 Riverside St. Bellevue,IA 52031 • Cell: 563.513.8818 • Email: Paige.Daugherty@Loras.edu
EDUCATION
Loras College, Dubuque, IA (August 2011-Current)
Junior working towards a Bachelor of Finance and Management




Loras Student Alumni Council
Loras College Dance Marathon Morale Captain
“Lead 4 Loras” Tier 1; Loras College leadership development program
Loras College Business Club; Phi Beta Lambda
EXPERIENCE
Cottingham & Butler, Dubuque, IA (May 2013 - Present)
Transportation Marketer Intern



Negotiate competitive pricing and coverage’s with insurance companies
Develop and maintain relationships with insurance carriers and wholesalers
Effectively communicate with Sales Executives and Account Administrators
Sedgwick, Dubuque, IA (September 2012 - May 2013)
Internal Audit intern



Audited time and expense reported by colleagues
Reviewed and edited SOC1 reports to send to clients
Prepared client lists to send SOC1 reports to
Sedgwick, Bellevue, IA (May 2012 - August 2012)
Marketing intern



Formatted and prepared Requests for Proposal
Updated documents with the new branding logo
Organized information for the senior management meeting
Bellevue State Bank, Bellevue, IA (May 2011 - Jan. 2012)
Customer Service Representative



Processed various financial transactions
Assisted customers with opening new accounts
Prepared money orders and cashier’s checks
Spruce Harbor Inn, Bellevue, IA (April 2009 – April 2013)
Busser, Waitress, Bartender



Successfully prioritized tasks in a fast paced environment
Sharpened communication skills while building relationships with customers
Collected payments and operate cash register
2
BRETT SZOSTAK
741 Whitegate court | Mount Prospect, IL, 60056 | 224-406-7020 | brett.szostak@loras.edu
OBJECTIVE
Provide the best customer service, help in any sector of a business in order to increase sales and promote the company.
EDUCATION
Loras College
Dubuque, Iowa
August 2012 - May 2016
Major: Business Management
Loras Players; 2012-2014
Lead 4 Loras Leadership Program; 2013
PAL mentorship program; 2014
EXPERIENCE
Volunteer
Catholic Charities, Des Plaines, IL
Dec 10-23, 2013
Helped in the food pantry by organizing food packages for the poor.
Assisted the office manager as needed by entering donors information into an Excel
spreadsheet and updating donors information as necessary.
Part time Associate
The Home Depot, Niles, IL
May to Aug 2013
Part of the Garden Recovery team during the night shift. Responsible for keeping the outside
and inside garden department clean and organized.
Helped by stocking the shelves with inventory that came in during the night and making
pallets with inventory and tagging it with the product and quantity.
Backroom Team Member
Target Corporation, Palatine, IL
Nov 2011 to Aug 2012
Part-time Backroom team member. Kept the back stock room cleaned on a daily basis.
Pulled inventory during the times when the store was open.
Put away inventory and scanned it where it belonged on the shelf for each department.
Operated an electronic mini fork-lift to retrieve heavy items on the top shelves and was able
to use an electric ladder to get items on higher shelves that were not bulky.
COMPUTER SKILLS
Microsoft Word, Excel, PowerPoint
3
Samuel J. Brunclik
Objective:
Professional
Highlights
To supersede expectations and achieve success for the company.
Breitbach Catholic Thinker/Leader
Service oriented scholarship program
Well rounded student
Required 3.0 GPA
Avalon T.E.C. Volunteer
 Assisted occupational therapists
 2007-2011
Attributes
Works well with people
Has experience in production
Good Listener
Takes direction well
Employment
History
Cashier
Five Guys Burgers and Fries,
Milwaukee, WI
June 2009-January
2010
Bag Drop
The Legend at Bristlecone, Hartland, WI
June 2010- August
2011
Shop Attendant
Education
Hard worker
Outgoing
Clearwing Productions, West Allis, WI
December 2010Present
Business Management
Loras College, Dubuque IA
2015
Catholic Memorial High
School
Waukesha, WI
2011
4
Education
Loras College
Professional Progression
Resident Adviser
February 2014- Current
Loras College, Binz Hall
 Servers as a role model for students
 Monitors peers within residence hall
 Exhibited the ability to adapt &learn the job
quickly
Leadership Experience
Project Intern
Dubuque Iowa
2012- Current Sophomore
Majors: Business Management
Finance
Minors: English
Irish Studies
Rosary High School
Aurora, Illinois
2008- 2012
January 2014- Current
Skills and
Experience
Girl Scouts of Eastern Iowa and Western Illinois
•
•
•
•
Managed cookie inventory, orders of troops and
led a large scale operation
In charge of data input into the order website
Designed projects to be mass produced for events
within our council
Participated in a business team environment
Giving Tree
October 2013- Current
Loras College
 Worked to provide Christmas Presents to more
than 160 children
 Networked with area community action agencies
 Managed a committee in an efficient and
organized manner as well as, raises more than
$2,500 dollars for the cause
Dewey Caller
August- October 2013
Loras College
• Served as a college ambassador in charge of
informing alumni and friends
• Solicited financial gifts for the college over the
phone
• Personally raised over $11,000 and $215,000
collectively as a team for Loras College
5
August 2012- November
Loras College
Planetarium Staff
2013


Classes in Management,
Finance and Marketing
Microsoft Office

PCI Trained

Customer Service

Professional
Communication
Public Speaking




Proficient at Writing
Leadership and
Counseling
Cold Calling Experience

Organized and Efficient

Quick Learner
Contact me
Mailbox 378, 1450 Alta Vista
Dubuque, Iowa 52001
Cell: (630) 636-1114
Teage.Browning@loras.edu
Executive Summary
Five Guys Burgers and Fries is a Burger Grill franchise that provides customers with real,
wholesome burgers and fries made from only fresh lean beef and freshly cut potatoes, served in a
family-friendly environment and at a great value. Employees are dedicated to providing the best
hospitality in the business through extensive training with an emphasis on customer service. Five
Guys and its employees also share a corporate vision in the franchise world, which remains to be
a top competitor in the fast food segment, and to sell the best quality burgers possible. To sell the
best burger possible, Five Guys vision focuses on Quality, Service, and Cleanliness, to every
guest, at every restaurant, every day.
We will be located at 730 Main St. in the heart of downtown Dubuque, which is a great
location to reach our target market. We will be able to attract daily traffic during business lunch
breaks, and we will be very close to all of the colleges to attract college students. Being
downtown will also attract tourists throughout the year with so many different shops and
entertainment venues close by.
Our customers are our top priority and that is why we only use fresh meat, potatoes and
produce for our hamburgers and fries. We think highly of our product that we focus on Word of
Mouth advertising to reach out to loyal and potential customers. Our retro design will take
customers back in time and give them an old fashioned burger joint feel. The option to place an
order online so it is ready as soon as the customer walks in the door is very beneficial to
customers who may not have very much time to grab lunch or supper. Our operating hours will
be 11 A.M. – 10 P.M. Seven days a week to help meet the needs of all of our customers.
6
Mission Statement
“Our mission is simply selling quality burgers and our quality products to the community.”
Five Guy’s Vision
“Our main goal is to sell the best quality burgers possible and provide the best customer service
in the community. In order to fulfill these standards we focus primarily on quality, service and
cleanliness.”
Five Guy’s Values and Attributes
Our values and attributes reflect our core ideologies and drive the decisions we make. Our
values and attributes are:

Taste.
We make and sell our burgers and fries with the best taste ever.

Comfortableness.
We provide our customers with a very comfortable environment.

Cleanliness.
We conserve our establishments clean and with a good hygiene.

Quality.
We provide our service as well as our products with the best quality possible to our
customers.

Friendship.
We interact with our customers in a very friendly manner. That makes them feel satisfied and
good.
These values statements reflect what we should live, breathe and reflect in our daily activities.
They are the parameters for driving every associate’s day-to-day decision making and they also
are the tools to help bring our brand to life.
Company Objectives


Give our customers the best bang for their buck
Keep it simple and server the best ingredients possible
7
Company Background: The Five Guys Story
“Jerry and Janie Murrell offered sage advice to the four young Murrell brothers: “Start a business
or go to college”. “In 2003 they started to offer franchise opportunities and under 18 months
they sold over 300 units”. Now 20 years later Five Guys has over 250 locations in 19 states
across the U.S. and 1500 units in development. “Five Guys wins Best Burger in almost every
town it is located”.
History:

1986: The first Five Guys location opens in Arlington, VA

1986 – 2001: Five Guys opens five locations around the DC metro-area and perfected their
business of making burgers… and it starts to build a cult – like following.

2002: Five Guys decides DC metro-area residents shouldn’t be the only ones to experience
their burgers and start to franchise in Virginia and Maryland.

2003: Five Guys sells out to franchise territory within 18 months and starts to open the rest of
the country for franchise rights.

2003 – Present: Five Guys expands to over 1,000 locations in 47 states and 6 Canadian
provinces.
o (All information found on the Five Guys Burger and Fries website)
8
Product Description
On Five Guys menu they have the following delicious items: burgers, fries, hotdogs,
grilled cheese, and a veggie sandwich. The burgers are “never frozen” and are made fresh
daily and cooked in peanut oil. The hotdogs are kosher and the rolls are made fresh daily and
have no artificial preservatives and the hotdog rolls are made by the Five Guys bakeries from
their proprietary recipe. When you order a hotdog, veggie sandwich, or burger or grilled
cheese you have 15 different toppings you can choose from which adds up to over 250,000
different ways to make a burger.
Whether you are enjoying a burger and fries or anything from the menu, the atmosphere
ties it all together.
9
Location
730 Main St. Dubuque Iowa
The building is two stories, with four bathrooms and has 8,588square feet available to our
business. The building sits on a 4295 square foot lot in the heart of Dubuque. It was built in the
1900’s and uses both public water and sewage. The Rent for the building is $1,350 per month.
Inside we will have just basic chairs and tables as well as a viewable basic kitchen. In the
kitchen, we will have a bread grill ($3,000), burger grill ($5000), Chef base ($3,000), Fryers
($8000), Hot Table ( $1,200), and an additional station( $1,200).
10
Organizational Structure
Our Franchise of Five Guys will be set up similarly to all other Five Guys in the country.
We will have manager’s and Crew members. On each shift there are seven basic tasks that must
get done to have our business open. The tasks are: grill, bun, topping, quality control, fry, and
cashier. On each shift, a shift manger will be supervising anywhere between two and seven
employees. At the busiest times, there would be up to 7 on a shift, each person taking a task for
themselves. If business slows down during certain times, as few as three employees could be
scheduled. Eighteen employees, in addition to the four managers, will be hired and paid $8.25/
hour. Paige Daugherty, Teage Browning, Sam Brunclik and Brett Szostak will serve as Mangers
within the Five Guys restaurant. All four will work as shift managers with each taking specific
tasks. Teage Browning will work specifically on the running of the business and have duties
including Inventory management and Scheduling. Paige Daugherty will work specifically on the
Finances of the business. Sam Brunclik and Brett Szostak will work to train and manage
employees. We will work together to provide a quality product, as well as great service to our
customers.
Management Team Gaps
It is obvious that all four Mangers are not experts in everything. Realizing this, we have
enlisted the following people to help address those gaps.
Accountant:
Attorney:
HonKamp Krueger & CO.
Kevin Deeny
2345 J.F.K. Road P.O. Box 699
Dubuque, IA 52004-0699
P: 563-556-0123
P: 888-556-0123
F: 563-556-8762
Dubuque, Iowa
Phone: 866-493-0667
Fax: 563-582-5312
11
Marketing Plan
Five Guys Burgers & Fries uses a strict word of mouth marketing strategy. The supreme
customer service and product quality causes people to want to return to a location for continuous
business as well as letting their friends know about the company. The Dubuque location
franchise will also use a word of mouth marketing strategy along with social media avenues in
order to spread word about our new location. Initially we may take out an advertisement in a
print resource such as the Telegraph Herald advertising our grand opening; however this
advertising would only be one time. Five Guys prides themselves on the success of their word of
mouth marketing plan and they want to keep it that way. The strategy for social media is to have
profiles for Five Guys Burgers and Fries on websites such as Facebook and Twitter. Through
Five Guys focus on customer service and satisfaction we aim to maximize the lifetime of a
customer and retain their business for as long as we possibly can. The sales cycle will be very
quick from contact to closing, focusing on quick turnaround while providing premier service.
Target Market

The community of Dubuque, Iowa including families, working class, lovers of American
cuisine, and anyone with disposable income looking for a quality dining experience.
Market Segment




Young professionals and working class
The weekend family crowd
Young couples
Burger fanatics
Assuring the marketing plan



Secret shopper program to insure good customer service
Advertising budget funneled back into the secret shopper program
Customer satisfaction surveys
12

Quality diner themes and environment to improve quality experience
Competitor analysis
Price comparison with main competitors on Product level
Restaurant
Plain
Burger
Cheese
Burger
Bacon
Cheese
Burger
5.69
4.09
7.50
Hot
Dog
Small
Fry
Regular
Fry
Large
Fry
4.69
1.29
7.00
Double
cheese
Burger
6.49
4.79
N/A
Five Guys
McDonalds
Town
Clock Inn
Main St.
chophouse
3.99
N/A
6.75
3.79
N/A
N/A
2.39
1.19
N/A
3.39
1.59
3.00
4.99
1.79
4.00
11.00
12.00
N/A
N/A
N/A
N/A
Included N/A
with
burgers
only
Price comparison for other competitors on a Need level
Restaurant
Five Guys
Jimmy Johns
Adobos Mexican Grill
Crust
Lowest meal
3.79 hot dog
4.99 Plain sub
5.99 tacos
8.95 Wrap
Highest meal
7.49 Bacon Cheese Burger
9.99 XL Sub
14.99 variety plate
20.49 Pizza
Competitor product summaries
McDonalds
McDonalds holds a variety of Burgers, Wraps, Fry and Breakfast items on their menu.
Their items are generally of lower quality ingredients including frozen meat and premade meals. Their items tend to be greasy or fried, sacrificing quality for a fast paced
13
delivery. They are a low price competitor because they aim to sell lower priced items at a
higher quantity.
Response: Five Guys will focus specifically on presenting a great product at a low price.
We use only fresh beef and fresh produce to make our meals. Our fries are freshly cut,
and the customers see the inventory themselves to prove our trust worthy products.
Town Clock Inn
Town Clock Inn offers a variety of menu items ranging from Pizza, taco salads to
Burgers and Fries. Their items are cheaper priced all seem to be quick to make. They are
a lower price competitor but serve a medium quality product.
Response: The Town clock Inn is a sit down restaurant which is competitive with Five
Guys. We will respond to this competitiveness by having excellent quality products and
amazing customer service.
Main Street Chophouse
The Main Street Chophouse is a more expensive and upscale restaurant that serves a
range of meals from Burgers to Pasta. They are a competitor based on the fact that they
sever a high quality burger. They also focus on service as they are a upscale sit down
restaurant.
Response: Five Guys does sacrifice the quality of the restaurant to provide the customers
with a cheaper price. We do make up for it by having a simple food process and the best
quality ingredients. We hope to capture the customer’s attention by having a quick
solution for their hunger at a low price with a great quality of service and product.
Competitor Strengths and weakness
Company
Strength
 Largest Fast food market
McDonalds



Town Clock Inn



Main Street Chophouse


Weakness
 Negative Publicity
share in the world
 Unhealthy food menu
Brand recognition valued
 Mac Job and High
at $40 Billion
$2 Billion in advertising
Budget
Locally adapted food
menus

employee turnover
Low differentiation
Location Down town
Dubuque
Competitive low prices
Locally owned



Little to no advertising
Not top of mind brand
Medium Quality food
Location down town
Dubuque
Higher reviewed
restaurant


Higher prices
Not competitive prices
for lunch hour
14


Locally owned
Higher quality food
SWOT Analysis
Analyzing Five Guys Burgers & Fries can be broken down to strengths, weaknesses,
opportunities, and weaknesses. When looking at strengths, we can see that Five Guys offers
extended customization of their burgers, they have a strict brand control, and they pay their
employees more than the average for the industry. Contrary to their strengths the weaknesses of
Five Guys are limited menu options, the use of peanut oil in their cooking, their lack of an
advertising division, and their lack of a drive thru. The opportunities that Five Guys has are that
no location has been opened in Dubuque so a franchise would not have to compete with other
Five Guys stores; also there are opportunities to make a kids menu pending approval from
corporate.
Threats that would be a concern for management and ownership are food safety codes
and inspections, competitors, lawsuits, and a population that is health conscious. As far as
strengths and opportunities are concerned, management would insure their continuance by
following standards set forth by corporate. Also, we would have to consult with corporate before
making any decisions concerning acting on possible opportunities. When it comes to preventing
weaknesses and threats, management would need to focus on their employees and the training
15
that we provide. Training limits the possibility of food safety violations and lawsuits. We would
limit threats from competitors by winning over the population through superior product quality
and customer service experiences. The possibility of menu expansion would be small because of
the perfect franchise and the rules set forth by corporate. Also if we were going to make changes
about the way our specific store is run, we would have to consult corporate. This isn’t to say that
there is no room for bargaining to be able to do things like advertise and offer healthier
alternatives on our menu.
Operations
We will be open every day 11am to 10 pm. Training is provided by the Five Guys
Corporation for two weeks before the grand opening on how to make the food and our Franchise
pay certain fees for those programs (see Financing). In inventory we will be having about $6,000
for a week and about $24,000 for the month. We will receive shipments weekly from the Five
Guys suppliers for all products used.
16
Financial Planning
Franchising a Five Guys will require $300,000 to start up. The startup cost of $300,000
will mainly cover the franchise fee, development fee, building lease, furniture, equipment,
fixtures, building upgrades, licenses, and initial inventory. The franchise will be owned and
operated as a partnership between Paige Daugherty, Teage Browning, Sam Bruclik and Brett
Szosak. The franchise will raise $100,000 of its own capital through the investment of family
and will
be
seeking
a
17
$225,000 through investors. A $225,000 loan at 5% interest for 30 years will cost $1,207.85 a
month to pay off.
Five Guys expects profitability from year one, and is projected to rise for the next three
years and so on. The projected sales are continued to increase each year which in turn raises
gross margin and the net profit.
Each year the profit margin is expected to increase with an increase in sales and revenue.
Net Profit Margin
Year 1
$86,219.77 = 9.6%
$883,847.50
Year 2
$161,045.95= 15.2%
$1,060,617.00
18
Year 3
$210,226.19 = 16.7%
$1,262,134.23
Timeline
Months
0-3
3-4
4-5
5-6
Construction to the inside of the building will
take place, removing all equipment and
fixtures that are not needed to make room for
new equipment, booths, and fixtures for Five
Guys.
Construction will come to a close and signs
will be added inside and out as well as any last
minute final touches done to give our Five
Guys location that old burger joint feel it will
have.
Employees will be hired and corporate will be
in to make sure all new construction and
placement fits the requirements of the Five
Guys Franchise. Employee training will take
place for two weeks.
After two weeks of formal training for all
employees, the grand opening will take place
and employees from corporate will be there to
help make sure everything runs smoothly.
19
Appendix
Financials:
Item
Hamburger
Fries
Drink
Daily Sales/Product
Average Cost
Average Price
$2.19
$6.64
$0.33
$3.49
$0.21
$2.44
# Sold Daily
195
190
190
Total Profit:
Hamburger Profit
Weekly
Monthly
Yearly
Cost
$2,989.35
$12,811.50
$155,873.25
# Sold
1,365
5,850
71,175
Profit
$6,074.25
$26,032.50
$316,728.75
Fries Profit
Weekly
Monthly
Yearly
Cost
$438.90
$1,881.00
$22,885.50
# Sold
1,330
5,700
69,350
Profit
$4,202.80
$18,012.00
$219,146.00
Drink Profit
Weekly
Monthly
Yearly
Cost
$297.30
$1,197.00
$14,563.50
# Sold
1,330
5,700
69,350
Profit
$2,947.90
$12,711.00
$154,650.50
Timeline
Weekly
Monthly
Yearly
Business Personal Property
Liability Coverage
Workers Compensation
Total Profit
$13,224.95
$56,755.50
$690,525.25
Insurance
$50,000 Coverage
Based on $885,000 sales
Based on $162,000 payroll
20
$325
$1,442
$3,848
Profit
$867.75
$600.40
$423.70
$1891.85
$1,000,000 Coverage
Umbrella Liability
Annual Premium
$750
$6,365
Initial Costs
$25,000
Franchise Fee
$50,000
Development Fee
$16,200
Building Lease (1 Year $1,350 x 12)
$90,000
Building Upgrades
$75,000
Furniture, Fixtures & Equipment
$6,500
Signage
$10,000
Initial Inventory
Business Supplies (Cards, paper, materials) $4,000
$800
Insurance Deposit & Premium
$25,000
Additional funds for first 3 months
$6,000
Licenses, Permits, Utilities
$300,000
Total Initial Investment
Marketing Fees
Royalty Fees
Inventory
Inspections & Audits
Monthly Insurance
Equipment Upgrades
Yearly Building Taxes
Monthly Lease
Wages ($8.25/hour)
Utilities
Accounting and Legal Expenses
Uniforms
Item
Hamburger
Cheese Burger
Bacon Burger
Bacon Ch. Burger
Hot Dog
Bacon Dog
Grilled Cheese
Veggie Sandwich
Price
$5.79
$6.49
$6.79
$7.49
$3.79
$4.79
$3.69
$2.99
Ongoing Costs
3% of weekly gross sales
6% of weekly gross sales
Varies
Varies
$800
Varies
$4,248
$1,350
$182,200
Varies
$5,000
Varies
Menu Prices
Item
Little Hamburger
Little Cheese Burger
Little Bacon Burger
Little Bacon Ch. Burger
Cheese Dog
Bacon Cheese Dog
BLT Sandwich
Veggie Sandwich w/ Ch.
21
Price
$3.99
$4.69
$4.99
$5.69
$4.49
$5.49
$4.99
$3.69
Little Fries
Large Fries
Cajun Fries Regular
Regular Drink
$2.39
$4.69
$3.39
$2.29
Revenue
Sales
Cost of Goods Sold
Gross Margin
Operating Expenses
Salary
Wages
Utilities
Lease
Loan (5% interest)
Royalty @ 6%
Advertising @ 3%
Inventory
Insurance Premium
Maintenance
Accounting and Legal
Uniforms
Total Operating Expenses
Operating Profit
Tax
Net Profit
Regular Fries
Cajun Fries Little
Cajun Fries Large
Large Drink
$3.39
$2.39
$4.69
$2.59
Year 1
$883,847.50
$193,322.25
$690,525.25
Year 2
$1,060,617.00
$244,456.32
816,160.68
Year 3
$1,262,134.23
$307,456.76
$954,677.47
$200,000.00
$162,000.00
$15,000.00
$16,200.00
$14,494.20
$53,030.85
$26,515.43
$50,000.00
$3,365.00
$3,500.00
$5,000.00
$1,200.00
$550,305.48
$140,219.77
$54,000.00
$86,219.77
$212,000.00
$162,000.00
$16,200.00
$16,200.00
$14,494.20
$63,637.02
$31,818.51
$78,000.00
$3,365.00
$3,500.00
$5,000.00
$1,600.00
$591,614.73
$224,545.95
$63,500.00
$161,045.95
$232,000.00
$162,000.00
$18,100.00
$16,200.00
$14,494.20
$75,728.05
$37,864.03
$97,000.00
$3,365.00
$3,500.00
$5,000.00
$1,800.00
$667,051.28
$287,626.19
$77,400.00
$210,226.19
22