Hi I’m Penny
And I’m
Peter!
And we’re the persuaders! Together
we’re going to teach you powerful
persuasive techniques that you can
perfect in your pen work and
persuade people.
What like
hypnosis?
Sort of, but
with words
Get out! You can
persuade people
with words?
Sure. Check out these
great persuaders with
words.
So what’s with using
lame graphics like us
in this powerpoint?
Teacher thought it would
make the power point more
interesting. It’s also a touch of
parody to make things more
persuasive.
What’s a parody? Hey do
you want to go out tonight?
I’m sick of your
questions
Here are some techniques
to help make your writing
more persuasive.
PERSUASIVE TECHNIQUE 1:
Alliteration
Repeating the first sound of different
words is alliteration. They also start
with the same letter. Eg; To argue like
that makes those people cruel,
calculating and corrupt!
1 minute to practice:
Write a sentence that
uses alliteration.
PERSUASIVE TECHNIQUE 2:
PERSUASIVE TECHNIQUE 2
REPETITION
Repetition of words creates
emphasis. Eg: We must all try to
write with purpose, write with
feeling and write using techniques
to persuade. Using the word ‘write’
3 times gives it more emphasis.
1 minute to practice:
Write a sentence that
uses repetition.
PERSUASIVE TECHNIQUE 3
Rhetorical Question
RHETORICAL
QUESTION
A question which does not require an answer.
This type of question is so obvious it does not
need an answer and it can help to
reinforce a point.
Don’t you think?
1 minute to practice:
Write a
RHETORICAL QUESTION
PERSUASIVE TECHNIQUE 4
Tone of Voice
Tone of writer’s voice: ridicule,
sarcastic, negative, aggressive,
supportive, sympathetic,
rational, even-handed,
gentle..
The tone of a piece of writing is the
emotion of the writer that comes
through when it is read. The tone in a
piece of writing can help to persuade
the reader. There can be a balanced,
fair tone, an angry tone, an
exaggerated tone, a sarcastic tone, etc
Here’s a topic:
facebook
1 minute to practice:
TONE OF VOICE
Write a sentence
about Facebook with
an angry tone.
1 minute to practice:
TONE OF VOICE
Write a sentence
about Facebook with
an gentle tone.
PERSUASIVE TECHNIQUE 5:
Metaphors/simile
Metaphors and Similes are used in figurative
language to compare and contrast different
objects or ideas. They are formed when
words are put together so skilfully they
conjure up pictures in the minds of the
reader.
A simile: “This issue is like a hot
potato and no one wants to touch
it.” A simile makes comparisons
using the words “like” and “as”.
Simile:
My love is like a red, red rose
A metaphor: “ This issue is like a boat on rough
water. Everyone has an opinion that is tossed around.”
A metaphor makes symbolic and direct comparisons
between two objects.
1 minute to practice:
Write a sentence
that uses a metaphor
or simile
PERSUASIVE TECHNIQUE 6:
Emotive Language
Like many persuasive techniques, emotive appeals aim to
engage people’s feelings, not logic or reason. If a writer can
manipulate a reader to feel a certain way, that reader should
be more likely to agree with the writer’s overall contention.
Often writers will use other forms of persuasive language
techniques in order to appeal to people’s emotions.
1 minute to practice:
Write a sentence
that uses emotive
language
PERSUASIVE TECHNIQUE 7:
Hyperbole
Use of exaggeration in your writing to
persuade the reader. Eg: This handout is
the most amazing, wonderful and the
greatest thing in the universe. Forceful
and overblown language to get the point
across.
1 minute to practice:
Write a sentence
that uses hyperbole
PERSUASIVE TECHNIQUE 8:
Expert Opinion/Quotes
Using an expert or important person’s
opinion to make your argument seem
more convincing. Experts are often
called upon to make one side seem
stronger and more believable. Here’s a
quote from Albert Einstein…………
1 minute to practice:
Write a sentence that uses
an expert opinion or a
quote.
An anecdote
PERSUASIVE TECHNIQUE 9:
Anecdote/ personal experience
Anecdotes and personal experiences are stories involving
real life events, a true story. Such stories can be used to
back up an argument. To support a contention, and to
make themselves appear more credible, writers often use
personal anecdotes. Eg text; “I can tell you that, as a
teenager, it can sometimes be very difficult to get up in
the morning when you have spent most of the night
social networking!”
1 minute to practice:
Write a sentence that uses
personal experience or an
anecdote about the topic
of using computers.
PERSUASIVE TECHNIQUE 10
Inclusive language
This is writing that directly addresses the
reader, either personally or as a member
of a shared group. It involves words like,
us, we, you, our.
1 minute to practice:
Write a sentence that
uses inclusive language.
Look at all the
techniques used in this
old ad from 1950
In Term 2 of this year you will be
required to write a persuasive
essay for the NAPLAN test. You
will use some of these techniques
you have practiced during this
power point in your essay. Over the
coming weeks we will be practicing
aspects of NAPLAN and preparing
you to write.
Here are 10 examples of Persuasive techniques
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Alliteration
Repetition
Rhetorical Question
Tone of Voice
Metaphors & Similes
Emotive language
Hyperbole
Expert opinion/use of quotes
Anecdote/personal experience
Inclusive language
Bye now