http://www.shopperbrainconference.com/
POPAI Benelux Shopper Brain Conference 2015
Do You Know What Your Customers Think?
Delve deeply into the world of shopper marketing at the only international conference about the brain of the
consumer. Understanding shopper behavior helps you to improve the efficiency and effectiveness of marketing
by including emotions in the marketing strategy. Find out which touch points are effective and how to optimize
them, online and offline.
AGENDA ANNOUNCED JUNE 2015
What Shoppers Want
The success of you products and brands depends on how well you support consumers throughout their shopping journey. What’s going
on in the minds in the different stages of shopping?
POPAI Benelux and the Neuromarketing science & Business Association (NMSBA) organize this annual event on the intersection of
shopper marketing and neuroscience.
2015 Agenda will be announced in June 2015
Last year's AGENDA
Day 1
09:15360 Degrees of Shopper Marketing

“Customer Journey 360”

The impact for Shopper Marketing
Leo van de Polder, General Manager POPAI Benelux
09:30What your Customers Smell, Hear and Feel In-Store and how it affects Sales
Roger Dooley, author of Brainfluence and the popular blog
neurosciencemarketing.com
10:15The Power of Scent
Aukje Dantuma, Global Fragrance Portfolio Manager, IFF
10:45Coffee Break
11:30Improving the Customer Experience with Small Interior Changes
Subtle changes that consumers cannot specify, but results in them feeling more
comfortable and eventually spend more.
Wenda Kielstra, Researcher/Owner, Consumatics
12:15Lunch
13:15Gut Feeling Challenge
Gut feeling may be the magic beans of our times. It makes for good stories, it can
take companies to some very cool and popular places, but, by definition, intuition-
based decision-making is a leap into the unknown. During Neuromarketing in
Retail 2014, we are challenging the gut feeling of the audience!
14:15Business Case: Becoming a Preferred Brand in a Challenging Category

Challenges in mortgages category

From runner up to preferred brand with the use of fMRI
Martin de Munnik, CEO at Neurensics
Leslie Hogeveen, Manager Marketing & Online Sales at Knab
15:00Coffee Break
15:30Unraveling the Princess’ Shopper Brain
A fair-retail of business
Mabel Nummerdor, Author “Miss Marketing”
16:15“The road beyond Emotions is Moods and Physical States.”

The role of expected mood in Brand Choice,

Physical states influence shopper behaviour, and can be influenced in the
shopping environment
Erik du Plessis, Author, Branded Mind and the Advertised Mind
17:00Neuromarketing and Retail Networking Drink
Day 2
09:30Opening by MC Leo van de Polder, General Manager POPAI Benelux
09:45Brands, Brains and Buying
How customers 'read' the store environment and which cues affect their decision
making.
David Kepron, Creative Director, Brand Experience Studio and author of “Retail
(r)Evolution: Why Creating Right Brain Stores Will Shape The Future of Shopping
in a Digitally Drive World”
10:30Retail App Strategy Redefined

How understanding human decision making can improve your mobile strategy

Actionable practices to device retail concepts for apps
Lluis Martinez-Ribes
11:15Coffee Break
11:45The Brand of the Future: fMRI for Shopper Marketing

Creating POS communication that sells

Identifying purchase barriers

Neural profiles of strong brands
Prof. Dr. med. Jürgen Gallinat
Head, Department for Psychiatry and Psychotherapy, University Clinic HamburgEppendorf
12:15Lunch
13:30Neuromarketing in Retail QUIZ
Neuromarketing in Retail invites three retailers to challenge their neuromarketing
knowledge on stage on Thursday October 9, during the first ever Neuromarketing
in Retail QUIZ (13:30-14:30). The winner of the quiz gets €500 for the charity of
their choice.
Peter Lewinski, Research Fellow (University of Amsterdam; VicarVision B.V.)
Carla Nagel, Executive Director Neuromarketing Science & Business Association
14:30Biology of Loyalty
What retailers should understand about evolution to build long-lasting
relationships with their customers
Bert Martin Ohnemüller, Manager, Neuromerchandising Group gmbh & co kg
15:00Coffee Break
15:30Neuro Insight Opportunities in Retail
How the application of the latest neuroscience tools have the potential to deliver
deeper, richer and more actionable insights to better answer a wide array of
different shopper and retail questions. In this session, Mr. Noble will address how
best to navigate into this new field, and suggest tips to leverage the very most
from it.
Thom Noble, Independent Neuromarketing Advisor
16:15The Habit of Shopping

How to stand out as a brand?

How to change people’s habitual behavior towards your products and store?
Neale Martin, CEO Sublime Behavior Marketing
17:00End of the day
What attendees of the previous editions (2013,2014) shared with us:

"It was a very good event in terms of exchanging knowledge, networking..etc."

"I would love to attend the next year's event"

"Positive spirit, interesting interactions"

"An interesting and inspirational event with a lot of different speakers and cases"

"It was very comprehensive and the content was excellent"

"Nice place to get to know the experts in the field, get inspired and network. Heard
some really excellent presentations."
Register Now!