Abdullah Afify Music Video Analysis Professor Whitmore Composition 105 11/6/2015 “Have you ever loved someone so much, you'd give an arm for? Not the expression, no, literally give an arm for?” Apparently, most people have had someone in their life that they loved enough, that they are willing to literally give up one of their appendages (an arm) for them. One of them is the well-known rap artist, Eminem. Officially named Marshal Mathers, the rapper “Eminem” had written a hit single titled, “When I’m Gone” on December 6, 2005. The song did so well that it charted at number eight on the American Billboard Hot 100 singles chart, number 22 on the Hot Rap Tracks chart, number four on the UK Singles Chart, and on the Australian ARIA Singles Chart, it is the only country where it charted number one. After the popularity of the song was realized, he decided to make a music video on it for it. After analyzing and observing it, I have come to realize that the entire video focuses on a specific concept. The main idea that is portrayed in by Eminem in this video is that his family is much more important than his work; that is, if he spends too much time focusing on his work instead of his family, then life will pass him by too quickly and it will be too late to care for them. The video starts with a group of people(including Eminem) in chairs facing a small podium where the speaker seems to be this elderly gentleman that is talking about how he remembers the first time he was came here and how it was a rough six years for him. He goes on to say how he is glad that he is not the person he was before, and he thanks the group for letting him share. They clap for him as he returns to his seat. This suggests that the people are at a selfhelp meeting where people with certain problems or addictions can share with others in the group on how they have been coping with their issues. This also means that Eminem also has a certain issue that he is dealing with, otherwise, he wouldn’t be at the meeting in to begin with. Abdullah Afify Music Video Analysis Professor Whitmore Composition 105 11/6/2015 This may actually refer to Eminem’s drug abuse with sleeping pills, which was known to be a problem that he had for quite some time now, to the point where he cannot fall asleep without taking them. The lyrics from the song, “just take another pill, yeah I bet you you will,” may contribute to that idea as well. As the video progresses, another man steps up to the podium, presumably the leader of the meeting, and asks if anyone else would like to share. Eminem raises his hand and says that he would. He then proceeds to go up to the podium and introduces himself as “Marshall”. The reason he uses his real name instead of his stage name is to show that he wants the members of the group to listen to and judge him as any other regular person in that group, not as a famous celebrity. He pauses for a small instant and takes a moment to look around the group. The video shows that the group members are all regular people with flaws of their own. For example, a few of them are smoking, others look restless with bags underneath their eyes, while drinking coffee, etc. While they are doing this, Eminem starts to speak, but instead of regular speech, music starts playing from an unknown source and he starts to rap. As he raps the lyrics of his song, the scenes of the video go back and forth. One moment he is up on the podium rapping, with everyone paying close attention and listening to what he has to say, the next moment he is in his house, scribbling down the lyrics as he pronounces them. As he is doing this, his daughter comes up to him saying (as written in the lyrics), “daddy look what I made”, to which Eminem responds, “Dad’s gotta go catch a plane.” He then packs up his stuff as his daughter asks where her mother is, and Eminem says he doesn’t know and that he is busy writing a song; the very song that he is currently rapping. This portrays that he does not care about what is currently happening to his family; whether that his daughter wants to show him something that she is proud of, or the fact that she cannot find her mother. All he cares about Abdullah Afify Music Video Analysis Professor Whitmore Composition 105 11/6/2015 is his work (writing songs). Also the fact that he is shown writing the very song that he is currently singing suggests that the scenes we are currently witnessing are parts of a story that has already occurred, and that he is describing it to the people at the self-help group that he is currently at. She then walks out of the room as Eminem sings the song’s chorus. After he finishes singing the chorus, he continues the song, telling the group members that he keeps having a dream where he is pushing Haley on a swing. She tells him that she doesn’t want him to continue singing anymore and asks why he keeps causing her mother to cry. He then explains to her that he is no longer leaving, but she exclaims that he is lying to her, saying that he always says that it would be the last time, but this time he will stay permanently. She then proceeds to block the exit door of his house by piling boxes, all the while begging him not to leave. This is another example of how Eminem’s work as a performer has affected his personal family life. Because he goes out on all these concert tours and trips, his family is stuck hardly ever seeing him, which “makes mommy cry,” and causes his daughter to feel sad and lonely. When she realizes that her attempts at stopping him were futile, she reaches into her pocket and pulls out a “tiny necklace locket”, which contains a of picture of herself inside of it. She says to keep it with him because it will keep him safe. Eminem stands up and, suddenly, appears to be in front of a mirror, alone. He says that the walls of the room are talking to him; saying that he only has one more chance to “make things right,” by showing his family that he loves them “before it’s too late,” and that he can do this by staying home with them instead of leaving. This means that while his family was trying to get him to stay, even his conscious, “the walls,” was trying to get him to do the right thing by focusing on his family instead of his work. But even so, as he walks out of the bedroom door, the setting changes to where he is standing on a stage in a tuxedo, as he Abdullah Afify Music Video Analysis Professor Whitmore Composition 105 11/6/2015 starts to sing the chorus. As he finishes singing to a huge crowd, he looks glances down into it and sees his daughter, Haley, standing at the front of it. She calls to him, saying, “Daddy it’s me, Help mommy, her wrists are bleeding!” To which Eminem replies by asking how she got all the way to Sweden, the country that he is currently preforming in. She tells him that she followed him all the way here, even though he told her he wasn’t going to leave her again (which is shown in a flashback scene as Eminem was singing on stage). She explains how he lied to her and made her mother sad. She had also bought him a coin that said he was the “number one dad.” She probably wanted to give it to him because of the promise he made to her about not leaving earlier. She then tells him that she gets the point and that she and her mother are leaving him to his focus on his career. Eminem that tries to stop her, but Haley exclaims that it’s too late because he already made his choice to love his fans and his work more than his family. She tells him it’s no wonder he has trouble sleeping at night, but then tells him it ok because he can just continue to take sleeping pills to solve that problem like he always does (indicating a drug addiction). This portrays that even though he promised he wouldn’t leave her again, he left anyway, which caused Haley’s mother to go into a depression and try to kill herself by slitting her wrists. Because of that, Haley follows her dad to Sweden in order to get him to help. However, she realizes that her father is too caught up in his work to help his family so she just tells him to keep on singing and to keep taking “pills” (the sleeping pills that that Eminem was abusing). Eminem then realizes all the bad choices that he made; how “the curtain was closing on him.” He then goes back stage and witnesses, in a mirror, his wife crying while hugging his daughter. The image turns into his own reflection, which he then proceeds to punch and smash into pieces. A light shines, and the scene changes into him waking up from the dream, saying Abdullah Afify Music Video Analysis Professor Whitmore Composition 105 11/6/2015 how the plane that he was supposed to be on crashes, and burns to ashes; indicating that he actually did keep his promise by staying home with his family and not going to his performance. And because of it, He missed a plane crash that could have potentially killed him. This means he did make that right choice after all and all the bad things that were happening to him before were all part of a dream. He then proceeds to get out of the house, walk up to his wife, hug her, and play with his daughters while they swung from a swing set. He describes it in his lyrics as: “The sky darkens, my life flashes, The plane that I was supposed to be on, crashes, and burns to ashes, That's when I wake up, Alarm clock's ringing, there's birds singin', It's spring and Hailie's outside swingin', I walk right up to Kim and kiss her tell her I miss her, Hailie just smiles and winks at her little sister almost as if to say, And when I'm gone just carry on don't mourn, Rejoice every time you hear the sound of my voice, just know that, I'm lookin' down on you smilin', And I didn't feel a thing so baby, don't feel no pain, just smile back.” This means that he is telling his daughter that when he dies, she shouldn’t be stuck on mourning his death. Instead, she should move on with her life because he didn’t feel any pain dying and that he will always be with her via his songs, watching over her from the beyond. As he pronounces the last few lyrics from his song, the setting changes again, however, this time, back to the original place that which he started from: the self-help group meeting. As he steps off the podium, the group applauds and he thanks them as he returns back to his seat. The video ends with the group leader asking if anyone else would like to share. The video did a very nice job in displaying that family is more important than work because it showed how much of a negative effect on focusing too much on your work can have on your family. The video supported this by using many pathos examples, targeting a younger Abdullah Afify Music Video Analysis Professor Whitmore Composition 105 11/6/2015 audience, and those that enjoy the rap/hip-hop genre of music. For example, since Eminem kept leaving his family to go out on concert tours, his family became depressed, which caused his wife to almost commit suicide and his daughter to be lonely and sad. This tugs on the heart strings of the audience, manipulating their emotions to sympathize with the artist. However, after waking up, from that horrible dream and finding out he actually did stay for his family, we saw that everyone was very happy because of it. I believe that this video was very well produced and clearly showed just how much more important it is to focus on family rather than work.