102_206_1453169142491_LyfeMarketingResume

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April Adkins
3058 Dawson Lane SW • Atlanta, Georgia 30331
(678) 612-4714 • [email protected]
https://www.linkedin.com/pub/april-adkins/a2/409/b78 • LinkedIn
Summary of Qualifications
A competent, flexible, detail oriented, motivated and trainable recent college graduate with a background in public
relations, marketing, and media support. I possess three years of media support, three years of public relations, and one
year of marketing experience. I have a strong interest in social media and a desire to have a fulfilling career in the
social media industry. I am knowledgeable of social media platforms that include Twitter, Instagram, and YouTube.I
have sound understanding of marketing principles. I can handle business with a high degree of discretion,
confidentiality, and diplomacy. Also, I can successfully handle a wide range of functions using a combination of strong
analytical skills,effectiveverbal and written communication skills, and strong project management skills. I have the
ability to successfully organize, prioritize and manage multiples projects in a deadline-driven environment. I possess
strong organizational skills and the ability to communicate complex ideas. I can work with a diverse, fast-paced team
environment and individually. I cancommunicate in a clear and persuasive manner and maintain a
positiveattitudewhile working as a strong team player.
Education
University of Phoenix, Sandy Springs, Georgia
Bachelor of Science in Mass Communications/Marketing
3.6
August 2011 – October 2014
Additional Information
• Skills: Social Media (i.e. Twitter, YouTube, Facebook, Instagram, and Google +, etc.), SharePoint, Constant
Contact,Vocus Marketing and PR Software, Photoshop, Proficient in Microsoft Office(Excel, Outlook, Word,
Excel, and PowerPoint); Advanced in Excel skills
• Volunteer Work: Girls Inc., Festival Staff Member, Set up booth at festival and answered any question about
Girls Inc.,Assisted with children's games and t-shirt sales, Handed out information to parents and individuals
interested in afterschool and summer programs at Girls Inc.
Professional Experience
Ricoh, Alpharetta, Georgia
Receptionist/Switchboard Operator
January 2014 – Present
• Prepares correspondence, execute meetings and coordinates travel arrangements.
• Schedules internal and external meetings; plans and coordinates logistics for team meetings and special events
(hotel, food, venue, schedule etc.)
• Builds professional relationships with internal and external customers and respond to complaints from customers
of the business community.
• Assist with the coordination of meetings (set up, logistics, etc.).
• Liaison between vendors and facility manager to ensure proper communication and service.
• Edit PowerPoint slides for presentations and input data into Excel spreadsheets for budgeting purposes.
Gideon's Promise, Atlanta, Georgia
Administrative Assistant
June 2013 – July 2013
• Created Microsoft Excel spreadsheets for tracking all organization partners and Gideon’s Promise students.
• Provided administrative assistance to include invoices, filing, mail distribution, and project management.
• Established and maintained positive working relationships with area business community, internal and external
clients, and other related contacts.
• Organized fundraising dinner for special guest (President Jimmy Carter) and Gideon's Promise donors.
• Created and entered data into spreadsheetsand PowerPoint presentations outlining the company strategy on
succession planning including the processof identification of future leaders in organization.
• Worked alongside Finance Director to ensure events and training class materials are within the organization’s
budget.
Georgia Dome, Atlanta, Georgia
Executive Services Coordinator Assistant
September 2011 – July 2013
• Awarded 2012 Most Spirited Executive Services Team Member
• Proofread and edited correspondence to ensure correct English grammar, punctuation, spelling, and formatting
• Providedsupport to the Senior Executive Services Coordinator and Executive Services Manageron an as needed
basis
• Ability to convey specific event information, in a friendly, outgoing, and positive manner.
• Managed private parties and events for companies/organizations such as, Coca-Cola, Home Depot, and the
Atlanta Falcons.
• Developed and maintained group client/agency contact list and coordinated mailings
Boys & Girls Clubs of America, Atlanta, Georgia
Public Relations Intern
November 2012 – February 2013
• Assisted with executing various public relations tactics and campaigns, e.g. Youth of the Year, National Boys &
Girls Club Week, BGCA conferences and advocacy events.
• Provided writing and media relations research support, website and social media writing, research, and updates
and administrative tasks (filing, scanning, faxing, and correspondence)
• Assisted in the execution of programs, campaigns and events
• Work cross-functionally on various public relations teams, participating in meetings and conference calls.
• Participated in internal brainstorming sessions when invited by the public relations director
• Maintained up-to-date media list of press contacts.
Trea Day Management & Publicity, Atlanta, Georgia
May 2012-August 2012
Public Relations Assistant
• Arranged media events (press conferences and release parties) for 50+ attendees
• Handled client research and participated in brainstorming sessions to promote clients
• Posted various pictures and videos on Instagram, Facebook, and YouTube to promote clients and build social
media presence
• Developed press tools for clients such as press kits, EPKS, E-blasts, etc…
• Created online marketing campaigns for events and promotions by utilizing MailChimp and Constant Contact
• Maintained expense reports and conducted effective social media networking via Twitter and Instagram
Fly-Publicity, Atlanta, Georgia
October 2011-December 2011
Marketing Intern
• Attended events and networked with other marketing teams from various companies such as, Coca-Cola, Vibe
Magazine, and McDonald’s to develop new business opportunities.
• Provided support to social media efforts
• Maintained tracking reports of public relations activities
• Assisted in coordinating various marketing methods including, direct mail, networking, Internet, social media,
and develop new methods of marketing.
• Conducted client interviews and arranged meetings with media outlets and business prospects.
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