Marketing Internship
Organization:
The Rochester RazorSharks are a professional basketball team based in Rochester, New York. They are
members of the Premier Basketball League and play their home games at the Blue Cross Arena in downtown
Rochester. The Rochester RazorSharks are the 2008, 2009, 2011 and 2014 PBL Champions.
Job Title:
Marketing Specialist
Dates / Hours:
September 2014 – December 2015 / 120 - 400 Hours (Full Time)
Location:
Rochester, NY 14610
How To Apply:
Contact Person: Cara Benjamin / Office Manager / (585) 232-9190 / office@razorsharks.com
Please Submit: Cover Letter, Resume and Unofficial College Transcript
Description:
The marketing specialist will be responsible for gathering information on how to complete all tasks that go into
a sport franchise. Strategies include social media platforms, print media, television and gorilla marketing that
will create more awareness and exposure. This research will translate into finding beneficial community
appearances, reaching out to corporations to promote group ticket sales and acquire sponsorships, and create
new outlets for advertising and promotional opportunities. This is a non-paid internship.
Responsibilities:
 Perform analysis of specific business issues (pricing, inventory management) to drive future strategy
 Collaborate with business area stakeholders to identify and track key business metrics in the area of
Ticket Sales, Marketing Partnerships, Marketing, Arena Operations and Finance
 Craft executive level presentations and reports for senior leadership and investors
 Design and build reports for inclusion in automated management dashboards
 Exploratory analysis of new data sources to assess data quality and applicability in business decisions
 Daily research of teams’ social medias from all leagues (PBL & NBA)
 Calling local corporations asking for desired tickets or sponsorships
 Researching local events to coordinate appearances for players
Job Qualifications:
 Availability to work all Rochester Razorsharks home games and other special events as needed
 Outstanding communication skills and a positive, energetic personality
 Ability to thrive in a fast-paced environment with tight deadlines
 Good listening skills and ability to work with others
 Able to work nights, weekends, and some holidays
 Proficient with Microsoft Office Programs
 Reliable, punctual, and courteous
 Candidate must receive college credit and proof of school enrollment and internship credit in order to
participate in our internship program.
NEED TO REVIEW & UPDATE
Marketing Internships
IN OFFICE
Calling local corporations for group ticket sales/promotional opportunities and to establish
sponsorship relationships.
Research local events and establish contacts to coordinate appearances for players
Identify potential markets for sales and promotions by analyzing response from previous ticket
sales/promotional appearances/demographic areas
Create and Maintain databases to reflect league and demographic research/ticket sales/sale of
inventory
Develop pricing strategies, advertising campaigns and create new promotional campaigns
based on previous successes and relevant research
Collaborate with ticket operations to track sales and develop ticket pricing for future promotions
Organize and present promotional ideas and research findings for management
Present monthly reports with collected sales data
Daily research of social media and websites for all PBL & NBA teams
Respond to customer feedback and relay to management