AlloCine Network
European Movie Sites
Spain
Overview of the European movie market
Why Internet is a must for distributors ?
AlloCine accross Europe
AlloCine Network
Spanish ad campaign
French ad campaign
UK ad campaign
Spain
Overview of the European Movie Market
Admissions 2007
Europe
919 million admissions
European Movie Market Share
28.8%
Focus
Admissions
France
UK
Germany
Spain
Italy
2006
2007
Evolution
189
157
137
122
106
178
163
126
117
120
-5,8%
3,8%
-8,0%
-4,1%
13,2%
Total
711
704
-1%
Source : European Audiovisual Observatory
France
UK
Germany
Spain
Italy
25%
17%
17%
18%
23%
Why Internet is a must for distributors?
Internet population in Europe (Source: Internet World Stats)
France, UK, Germany, Spain, Italy
• 190 million Internet users (total in Europe: 384 million)
• Entertainment audience represents 74% of the Internet audience
• Entertainement is Movies, TV, Music and Games
Advantages of using the Internet:
Promote the films
• Create buzz from production to theater release
• Reach your public with a range of different marketing tools
• Direct Marketing (alerts, newsletters…)
• Display film content on multiple media channels
Advertise on cinema websites
• Low CPM compared to other media
• Customised advertising formats
• 100% cinema targeted audience
• Choice of specific targets (regional, ages…)
• Extensive analysis of campaign impact (ROI)
Focus on the “Entertainment-Movie” category
The Entertainment-Movie category includes movie and cinema chains sites as well as portal
movie sections.
The Top 5*
France
UK
Germany
Spain
Italy
AlloCine
Premiere
Internaute Movies
Imdb
CityVox
Imdb
Odeon & UCI
Cineworld
MyVue
Y! Movies
Imdb
Cinestar
Filmstarts
Cinemaxx
Moviemaze
Cinetube
Y! Movies
Filmaffinity
Imdb
HoyCinema
Mediaset
Rai
Mymovies
MSN Movies
Y! Movies
* Analysis from ComScore and NetRatings - Sept-2008 / Video platforms like Youtube and Dailymotion are excluded
AlloCine across Europe
AlloCine in France
For over 10 years, AlloCine’s objective has been to give Internet
users the best information regarding movies, DVDs and TV
Series, no matter what they’re looking for. This commitment has
allowed AlloCine to work with all distributors (major & independent).
For distributors, AlloCine means:
• Exhaustive, powerful, professional
• Equal editorial attention to major and independent films
• Tailored-made advertising campaigns
The European Network
With its sucess in France, AlloCine quite naturally began to develop a European Network of movie
sites, supported by partner distributors.
We accepted the challenge to adapt our editorial, marketing and sales know-how to each country’s
specifications.
This Network is two-fold :
- A dedicated staff handling country operations
- Headquarters (Paris) liaising with each country office and circulating the best pratices and ideas.
AlloCine Network
AlloCine Sites and Partners
11 million unique visitors
in Europe
AlloCine Sites
AlloCine.fr
Number 1 French movie and TV portal
6.3 million unique visitors
200 million page views
(1)
AlloCine.com (Belgique)
324,000 unique visitors
5.5 million page views
(2)
Launched in August 2008
SensaCine.com
155,000 unique visitors
1 million page views
(3)
In the Top 3 German movie sites
Filmstarts.de
630,000 unique visitors
10 million page views
In the Top 5 Belgium movie sites
In the Top 15 UK movie sites
Screenrush.co.uk
312,000 unique visitors
3 million page views
Advertising Partners
(4)
Number 1 Italian movie site
Mymovies.it
2.3 million unique visitors (5)
25 million page views
Beyazperde.com
970,000 unique visitors
10 million page views
(6)
(1) – NNR Août 2008 / (2) – Comscore Août 2008
(3) – SmartAdserver Août 2008 / (4) – Comscore Août 2008
(5) – NNR Août 2008 / (6) – Internal data
Number 1 Turkish movie site
Coming Soon : Netherlands, Poland, Sweden, Norway, Switzerland…
Spanish Advertising Campaign: SensaCine and Wanda Vision
Una Amistad Inolvidable
Duration: 2 weeks
Objective: create emotion with big advertising formats
How? Prestitial and customisation of SensaCine (make
100% of the audience aware of the movie)
Bienvenido al Norte (project)
Duration: 1 month
Objective:
1. Raise awareness of this French movie
2. Encourage Internet users to view clips, photos
How?
1. Distribution of a 4-page leaflet in Yelmo Cinemas
2. Media campaign and editorial feature on the site
3. Dedicated section sensacine.com/bienvenidoalnorte
French Advertising Campaign: AlloCine and Haut et Court
Tokyo
Duration: 2 weeks
Objective:
1. Reach 100% of the moviegoers
2. Increase awareness of the movie
How?
1. Prestitial and customisation of the Home Page
2. Classic formats with a large number of page
impressions
UK Advertising Campaign: AlloCine and Pathe
Hunger
Duration: 10 days
Objective:
Reach 100% of the moviegoers
How?
Prestitial and video ad formats
Contacts
Sales & Marketing contacts
France (www.allocine.fr) : Marine Lafon, mlafon@allocine.fr
UK (www.screenrush.co.uk) : Tom Swalow, tswallow@screenrush.co.uk
Spain (www.sensacine.com) : Pascal Kaszczyk, pkaszczyk @sensacine.com
Germany (www.filmstars.de) : Jürgen Armbruster, armbruster@filmstarts.de
Other countries : Laurent Schummer, lschummer@allocine.fr
Grégory Ragot, gragot@allocine.fr
Headquarters in Paris
• Grégoire Lassalle, COO AlloCine Group : glassalle@allocine.fr
• Alexandra Ouzilleau, VP International : aouzilleau@allocine.fr
• Laurent Schummer, International Sales Manager : lschummer@allocine.fr
• Grégory Ragot, Sales & Marketing Coordinator : gragot@allocine.fr
• Alexis Geng, International Managing Editor : ageng@allocine.fr