Table of Contents
 Introduction
4
 Product Diversification
 Apple Inc. Statistics
5
6
 Market Diversification
 Rogers Statistics
7
8
 Sales Promotions
9
 McDonalds Statistics
 McDonalds Statistics Cont’d
10
11
Table of Contents cont’d
 Advertising
 Apple Inc. Advertising Statistics
12
13
 Assurances
14
 Conclusion
15
 Learn More
16
 Works Cited
17
 Works Cited cont’d
 Works Cited cont’d
 Works Cited cont’d
18
19
20
Introduction
 Important objective for companies
 Increasing sales and revenue
 Several different techniques
Product Diversification
 Modification of product to expand profit
 Development of “new and improved” products
 Leverage a brand and branch
it out
 Ex. (iPhones, iPads, iMacs,
etc.)
 Can be applied to retailers
Apple Inc. Statistics
Apple Total Quarterly Revenue 2012-2014
$70.0
$60.0
$57.6
$54.5
$50.0
$46.3
$45.6
$43.6
$42.1
$39.2
$40.0
$35.0
$36.0
$35.3
$37.5
$37.4
$Billions
Revenue
$30.0
$20.0
$10.0
$0.0
Q1/12
Q2/12
Q3/12
Q4/12
Q1/13
Q2/13
Q3/13
Financial Quarter
Q4/13
Q1/14
Q2/14
Q3/14
Q4/14
Market Diversification
 Alternative to diversifying a product
 Same product but at mid – low price
range
 Phone plans
 Ex. (Good phone costs less, but has high
plan)
Rogers Statistics
Rogers Wireless Annually Revenue 2009-2013
$7,300,000,000
$7,200,000,000
$7,100,000,000
$7,000,000,000
$ Revenue
Revenue
$6,900,000,000
$6,800,000,000
$6,700,000,000
$6,600,000,000
Revenue
2009
$6,685,000,000
2010
$6,973,000,000
2011
$7,138,000,000
Year
2012
$7,280,000,000
2013
$7,270,000,000
Sales Promotions
 Wide range of price – driven promotional
offers
 Generate fast cash or clear inventory
 Examples:




Discounts
Gift cards
Coupons
BOGOF
McDonalds Statistics
McDonalds Revenue Distribution
10%
Other
Happy Meal
90%
McDonalds Statistics cont’d
McDonalds Revenue Distribution 2009
$3,000,000,000
Other
Happy Meal
$30,000,000,
000
Advertising
 Showing off a product/service
through
 Print, Digital Media,
Broadcasting, etc.
 Relays an effective message
 Commonly used everywhere
Apple Inc. Advertising
Statistics
Amount of $ Apple Inc. Spent on Advertising 2012 - 2013
$355,000,000
$350,000,000
5% increase
$345,000,000
$340,000,000
$ Spent
Advertising
$335,000,000
$330,000,000
$325,000,000
$320,000,000
Advertising
2012
$333,000,000
2013
$351,000,000
Year
Assurances
 Warranties/Guarantees on products/services
 Unsatisfied customer = refund/retribution
 Less worry about risk
 AppleCare & AppleCare+
Conclusion
 Several different effective strategies
 Different types apply to different types of markets
 Important factors in businesses
Learn More
 http://www.marketingdonut.co.uk/marketing/marketi
ng-strategy
 http://www.entrepreneur.com/article/25754
Works Cited
"Apple Q4 2014 Earnings: Revenue Surges on Huge IPhone 6 Sales." The
Verge. Web. 14 Dec. 2014.
<http://www.theverge.com/2014/10/20/7022335/apple-q4-2014-earnings>.
"Apple Closes the Gap on Samsung's Advertising Budget." Android Authority
Apple Closes the Gap on Samsungs Advertising Budget Comments. 9 Apr.
2014. Web. 14 Dec. 2014. <http://www.androidauthority.com/apple-samsungad-budget-2013-366238/>.
"Entering a New Market with a New ProductAn Experian Case Study."
Diversification. Web. 14 Dec. 2014.
<http://businesscasestudies.co.uk/experian/entering-a-new-market-with-a-newproduct/diversification.html#axzz3Lt6xbhQx>.
"Financial History." Rogers. Rogers Communications. Web. 14 Dec. 2014.
<http://www.rogers.com/web/ir/financial-reporting/financial-history>.
Works Cited cont’d
"Marketing Techniques Used to Increase Sales." Small Business. Web.
14 Dec. 2014. <http://smallbusiness.chron.com/marketing-techniquesused-increase-sales-63530.html>.
"Marketing Techniques Used to Increase Sales." Small Business. Web.
14 Dec. 2014. <http://smallbusiness.chron.com/marketing-techniquesused-increase-sales-63530.html>.
"Marketing: McDonald's Happy Meal Bigger Than Panera, IHOP |
News - Advertising Age." Advertising Age News RSS. Web. 14 Dec.
2014. <http://adage.com/article/news/marketing-mcdonald-s-happymeal-bigger-panera-ihop/147271/>.
"Product Diversification." Product Diversification. Web. 14 Dec. 2014.
<http://www.theproduct.com/marketing/diversification.htm>.
Works Cited cont’d
"Sales Promotion - Marketing Teacher." Marketing Teacher. 8 May
2014. Web. 14 Dec. 2014. <http://www.marketingteacher.com/salespromotion/>.
"Sales Promotion." Marketing Donut. Web. 14 Dec. 2014.
<http://www.marketingdonut.co.uk/marketing/sales/sales-techniquesand-negotiations/sales-promotion>.
Dumitrescu, Luigi, Lucian Blaga, Iuliana Cetina, and Alma Pentescu.
"Study on Employees' Perception on Internal Marketing Strategies of
Several Romanian Companies." European Scientific Journal 1 SE
(2014): 296. Academic OneFile. Web. 17 Dec. 2014.
<http://go.galegroup.com/ps/i.do?id=GALE|A378557371&v=2.1&u=pe
el_dsb&it=r&p=AONE&sw=w&asid=9438ae66e102020bb19478e9ee1
90dd3>.
Works Cited cont’d
Manrai, Rishi, Rudra Rameshwar, and Vinay Kumar Nangia. "Does
Diversification Influence Systematic Risk and Corporate
Performance? An Analytical and Comprehensive Research
Outlook." Global Business and Management Research: An
International Journal Apr. 2014: 93. General OneFile. Web. 17 Dec.
2014.
<http://go.galegroup.com/ps/i.do?id=GALE|A390091126&v=2.1&u=
peel_dsb&it=r&p=ITOF&sw=w&asid=79529e033e8f2af87bc0a9320
a11305d>.