Lag Chat
PITCH DECK
Content
1.
2.
3.
4.
5.
6.
7.
The Context
The Problem
The Solution
Proposed Offerings
Market Size
Business Model
Proprietary
8.
9.
10.
11.
12.
13.
Competition
Marketing Plan
Team
Traction
Financials
Funding
The Context
– There is huge need for platforms for people to network, also stay
connected with their love ones from any where around the world and
the Nigerian scenario is no exception.
– Social networks with full features available to connect with loved ones
and network are usually expensive for users to use most especially
the lower class .
– There are few social networks available to cater for the general users
across the world and adequately satisfy their needs.
– There are few or no indigenous chat app in Nigeria made by a Nigerian
for Nigerians .
The Context
– The idea for LagChat came out of the realisation from its Founder’s
experience in the media industry and a vivid user of the internet for
social networking and the huge need for a FREE platform with all
needed features available.
– From his experience he identified the need of most Nigerians to keep
tab and stay connected with their friends, loved ones and family
where ever they are across the world and communicate easily,
conveniently and costlessly and also be able to share files as well.
– And that most advert agencies wants to use the social media as a
tool for marketing their brands to specific demographics and be able
to view reports of their ad performance on a regular bases to help
monitor their efforts which be covered on LagChat.
The Context
– While the users on the other hand are also given the privilege to
network with people with similar interests and share same ideology
and lifestyle with them hereby making new friends with our various
available interest chat rooms and chat groups.
The Problem
Widespread Disconnect Between Nigerians and Africans at home and their loved
ones abroad
Growing Need Amongst Corporate bodies to expose their brands and solutions to
the world and their target demographics via the social media
Need by users to network for business, friendship and dating purposes in a costless
way with full access to all communication tools with ease and convenience
Need for online source for entertainment and networking to cure boredom and
ease emotional and mental stress
The Solution
• LagChat proposes to help her users stay connected with loved ones &
those that matter to them with free voice, video, and instant messaging.
• LagChat will serve as an online source of entertainment to cure
boredom with online games available to keep users happy and
refreshed.
• LagChat helps users to network with new people with like minds and
similar interest which other social networks don’t provide with our well
moderated interest chat rooms.
• LagChat helps advert agencies run targeted ads to specific users in
their target demographics with pre-set scheduled performance chart
reporting in an automated system.
Offerings
• To deliver the articulated solution, LagChat will provide the following
services
– Social Networking
– Online Gaming & Entertainment
– Digital Marketing
– E-Commerce
– File Sharing
Market Size
• The total size of the Nigerian active internet user base is unofficially
placed at over 48 million (over 29% of Nigerian population).
• There is presently no indigenous chat app in Nigeria despite the
increasing internet usage hereby giving room for wide acceptance of an
available option.
• The over 16,472 registered businesses by the corporate affairs
commission in the country are fast embracing the social media as a
viable tool to reach out to their customers and grow their businesses
Business Model
Key
Partners
Media Platforms
Specialist
Marketing Firms
Key
Activities
Relationship Management
Client Engagement
Value
Proposition
Unique Market Insight
Flawless Project Delivery
Strategy Articulation
Brief Interpretation
Project Management
and Monitoring
Knowledge
Management
People Development
Cost
Structure
Personnel
IT Expenses
Marketing Expenses
Admin Expenses
Key
Resources
Customer
Relationships
Advisory
Customer
Segments
Site Users
Supporting
Government
Agencies
Chat Room
Moderators
Companies &
Businesses
Business Analysts
Marketing Creatives
Business Development
Executives
Channels
PR Campaigns
Capital
Digital Campaigns
Sponsorship
Project Managers
Marketing Agency
Enterprise Software
Experiential Campaigns
Revenue
Streams
Advertorials
Sponsorship
Management Fees
Markups
Premium Memberships
Business Model
LagChat’s business model is based on the following;
I. User Segments: LagChat user base includes free members and
premium members with the later paying fixed subscription fee to gain
access to full site features without advertorials infringing on their site
activities such as voice calls, text messaging and video instant
messaging.
II. User Relationship: LagChat would relate and engage it users via our
various interest chat rooms with our moderators ensuring that rules
and ethics are maintained in the rooms and also via our dedicated
support chat group to help resolve any issue on ground.
Business Model
III. Value Proposition: LagChat has simple value propositions, for its
users and will provide rich features to make their online experience a
worthwhile one with free voice calls, text messaging, file sharing,
online gaming, e-commerce and instant messaging which they can
hardly get anywhere else in the country and the continent at large.
IV. Channels: LagChat will deliver the above mentioned value propositions
experiential campaigns, media campaigns, sponsorship and PR
campaigns .
V. Key Activities: LagChat will deliver the above mentioned value
proposition to its users by excelling in the following activities
organising LagChat users hangouts, seminars and conferences, event
sponsorship and people development with entrepreneur financing.
Business Model
VI. Value Resources: LagChat key resource will be its chat room
moderators, I.T experts and a website manager that it intends to build
to support the business.
VII. Key Partners: LagChat success will be dependent on its key partners
providing it with appropriate support i.e. specialist marketing
communications firms, consulting firms and media platforms
VIII. Cost Structure: Project Markets major costs will come from people
related costs, logistics and admin expenses.
Business Model
IX. Revenues: LagChat will earn revenues from the following
 Advertisement Fees
 Premium Membership Fees
 Users Profile and Chat Group Verification Fees
 Commissions From Online Market Mall For Users
Proprietary Advantage
LagChat will have the following proprietary advantage over its
competition;
1. Culture: LagChat will develop and institutionalise a corporate culture
that ensures employee engagement, rewards performance and
promotes user centricity
2. People Quality: LagChat will attract, develop and retain individuals with
very high domain expertise and problem solving expertise.
3. Reward Program:. LagChat will implement a bouquet of reward and
retention strategies to ensure that it retains its best people and
occasionally organise staff recreational retreats.
Proprietary Advantage
4. Operational Efficiency: LagChat will ensure that its organisational
structure is designed to ensure that its as operational efficient as
possible with best in class operations management policies.
5. Users Reward Programs: LagChat will develop several users
empowerment reward programs and competitions for its users to
engage them and ensure that the business is constantly fresh in their
minds.
Competition
There are quite a number of social networks available on the internet
(i.e. Facebook, Twitter, Nairaland, 2go, Wechat. Blackberry Messenger), to
several dating sites such as naijapals, sexynaija among others. All of
these participants are all struggling for the same market (internet users,
companies and government agencies) and as a result, pricing and
features has become a competitive differentiator for the services that
they render.
Marketing Plan
LagChat will embark on a three-pronged marketing drive;
1. The Managing Director will go on an intensive round of visits to major
media outlets in the country to help promote and publicize LagChat and
also create their Chat Groups on the website to engage their audience
on our interactive platform. This will be an easy task with the Managing
Director previous work experience and network in the media industry.
2. LagChat will engage in a very robust social media campaign to promote
its image and create massive awareness.
3. LagChat will create several reward competitions to attract and engage
its users as well as partner with several entertainment events across
the country to help hype and stream their events live to the world via
our free video conference chat available in their chat groups.
Company Structure
LagChat is a product of Tosbi Technology Services, a web solution firm
currently being registered with the Corporate Affairs Commission as a
business name with registration number BN 2154572 as an upgrade to a
limited liability company is being underway.
Team
Olatunji Ogunkomaya
Founder
A seasoned experiential
media and web professional
with vast experience
working with various media
outfits and web solutions
brands across Nigeria.
Worked on web solutions in
almost all the various
industries in Nigeria.
Stephanie E.
Marketing Manager
An experienced marketing
executive with years of
progressive responsibility
in the advertising Industry.
Worked with various brands
across the country in
handling Sales & Marketing.
Andre Uzor
Neworking and Security
Expert
A
senior
networking
professional with significant,
results-oriented
crossindustry experience gained
with
industry-leading
organisations. A certified
Microsoft partner with other
related skills such as
internet security, database
management among others.
Team
MD
Strategy & Creatives
Business Development &
Management
Project &
Operations
Management
Finance
&
Accounts
HR &
Admin
Name: Temitope Oke
Name: Stephani E.
Name: Shegun Shomolu
Name: Hope Oture
Name: Esther Kenneth
Current Role: Head of
Strategy and logistics
Current Role: Marketing
Manager
Current Role: Chief
Programmer
Current Role:
Accountant and
Finance Director
Current Role: Human
Resource Manager
Name: Andre Uzor
Name: Bunmi
Akindehinde
Current Role: Chief
Technology Officer
Current Role: Web
Administrator
Name: Bayo
Ogunkomaya
Current Role: Chief
Secuirty Enginner
Traction
What have we achieved so far
•Website creation and hosting
•Mobile app creation (beta mode)
•Securing media partnership with Social Media Week 2015
Financials
Funding
How Much Are We Raising
$800,000.00