Introduction There are many ways by which a investor can enter the market. It is very difficult for the investor to choose the best alternative because he himself is not aware of investment alternatives. It may be: Negotiable instruments • Equity shares Variable income securities • • • • • Growth Income Defensive Cyclical Speculative Fixed income securities • • • • • • • • • Preference shares Debentures Bonds IVP and KVP Govt. securities Money market securities Treasury bills Commercial papers Certificate of deposit Non-negotiable securities Bank deposit Post office deposit NBFC deposits • period: 3 to 5 years in current scenario • Maximum limit: at least 25 lakhs of owned funds otherwise not in capacity to accept deposits. • Interest rates • Security : % of liquid assets is 15 % Tax shelter saving schemes PPF NSS NSC LIFE INSURANCE • Protection Advantages • Easy payments of life • Liquidity insurance • Tax relief Mutual funds Open ended funds Closed ended funds Other classification • • • • Growth Income Balanced Money market scheme • Tax saving scheme • Index scheme Real assets Gold Silver Real estate Art Antiques