Quality Agriculture
Development Program
By
Council of Agriculture
Republic of China (Taiwan)
May 7, 2009
Outline
1. A Diversified Agriculture
2. Program Themes and Visions
 Healthful Agriculture
 Excellent Agriculture
 LOHAS Agriculture
3. Budget Estimate
4. Projected Benefit
A Diversified Agriculture
Covering both local
farmers’ markets and
world-class orchid export
industry.
Covering both products
for the general public and
high-value trendy
products.
Covering both traditional
culture and agrotourism.
 Though low in production
value, the new agriculture
can have the strong effect of:
－ fighting business cycles.
－ adding value domestically.
 The new agriculture is not
just a primary industry, but
also a green and service
industry.
1
Themes and Visions of Quality Agriculture
Healthful
Agriculture
Excellent
Agriculture
Strengthening quality
certification to make
Taiwan a toxic-free
island
Advancing R&D to
make Taiwan an island
of excellent
agricultural
technology
LOHAS
Agriculture
Rejuvenating rural life
to make Taiwan a
LOHAS island
Three Themes
Three Visions
Enhancing quality
of life
Rejuvenating
rural
communities
Developing
new markets
Developing
quality products
and upgrading
services
Pushing a chain
reaction of improvement
2
New agricultural
technology
New agricultural management
 Molecular markerassisted selection
 High-performance
and high bio-safety
bioreactors
 Direct-fed microbials
and probiotics
 Development of biopesticides and biofertilizers
 Development of
vaccines and
disease screening
technology
New markets
 Enlarging farming scale through the small
landlord-turned large tenant program
 Using creative culture and tourism to develop
agrotourism
 Promoting agricultural upgrading with the aid of
branding
 Integrating all R&D resources
 Establishing a system whereby orders are placed in
Taiwan and products delivered in mainland China
 Promoting distance marketing and service by using
information technology
 Healthful products for
senior citizens
 Products for weddings
and high-income
people
 Products for festivals
and as gifts
 Products for highincome districts in
mainland China and
foreign targeted
markets.
strategies of
implementation
Quality Agriculture
Rural Renewal
Coastal Revival
Information Technology and
Favorable Environment
Support
Measures
Diversified Ecology and Culture
60,000 ha. Afforestation
Program
High Quality of R&D Human
Resources
3
Theme I --- Healthful Agriculture
Toxic-free agriculture
island
Organic farming
GAP
Establishing specialized
production areas to
benefit from the
clustering effect
Product traceability
system
CAS products
Strengthening
product certification
and quality inspection
Promoting
marketing channels
for safe products
4
Theme I
Healthful Agriculture
In 2008 Taiwan had about 820,000 ha. in arable land, of
which 25,000 ha. or 3% of the total produced GAP,
organic, and traceable products.
 By 2012 such products will come from 50,000 ha., or 6%
of the total farm land.
5
Theme I
Areas for organic products and percentages of
the total arable land in main countries in 2007
9.00
In 2007 the world had 30,550,000 ha. planted
in organic products, which was a 289%
increase over 2000. Nearby countries, such
as Japan and South Korea, also strive to
develop organic farming.
8.40%
1,067,102
8.00
％
7.00
6.00
5.00
5.08%
759,000
4.74%
807,406
3.20%
807,569
4.00
3.00
2012
0.61%
2.68%
11800,000
2.41%
3,099,427
2.00
0.50%
0.41%
0.32%
1,620,351 2,300,000 842,000
1.00
0.29%
2,356
0.16%
8,109
0.00
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6
Theme I
Healthful Agriculture
Organic farming
The objective is for Taiwan to
achieve toxic-free status. By 2012
organic products acreage will be
doubled to 5,000 ha. with a total
value of NT$ 3 billion.
GAP
(Good Agricultural Practice)
GAP is the basis of toxic-free
agriculture. By 2012 the acreage
for GAP fruit and vegetables will
reach 30,000 ha. with a production
value of NT$ 12.6 billion.
Good products with CAS label
This labeling system ensures
the safety of processed
products. By 2012 the
CAS-marked products will reach
a value of NT$ 53 billion.
TAP traceability system
This system is to ensure
compliance with international
safety standards. By 2012 the
value of products certified under
this system will reach NT$ 5.4
billion.
7
Healthful Agriculture—Important Measures
New technology
development
 Develop non-chemical
production requisites
 Develop environmentally
controlled and highly
efficient production
systems
New management
model
 Establish specialized
production areas for
organic products
 Establish farm
products distribution
centers
New market
development
 Establish diversified
marketing channels
 Develop markets catering to
special groups of people
 Set up specialized
 Develop non-chemical
production areas on
 Assist the development of
disease prevention and
farms
local farmers’ markets, corporate
control technology,
owned by Taiwan Sugar
purchases and e-commerce
materials, and fertilizers
Company or Veteran
 Develop outlets for fresh
 Develop environmentally
Affairs Council or large
food at convenience stores
controlled green-energy
and markets for family meals
areas of fallow land
and highly efficient
 Assist religious and
 Distribution centers
production systems
volunteer groups to produce
will integrate
combined with remote
organic products
processing,
sensing, energy-efficient
 Select a day for promoting
distribution and related
and automation
organic products to strengthen
operations to improve
technology
consumer awareness
8
efficiency and branding
Theme II --- Excellent Agriculture
Comparative advantages of Taiwan’s agricultural
technology development
Geographical location
 Taiwan leads the world in tissue
culture technology for propagating
ex-vitro orchid plantlets
 Taiwan has developed technology for
artificially propagating six out of seven
grouper varieties that can be thus
propagated
IPRs for plant varieties have been
established
 The EU, Japan, the U.S.A. and Australia
have
recognized Taiwan’s right to apply for
plant variety rights protection
 The EU and Taiwan have agreed to
mutually accept DUS test reports
Taiwan ranks 12th in agricultural
technology development in the
world
 Taiwan owns the most orchid varieties
in the world
 Taiwan has won many awards for
developing new ornamental fish
varieties
The easing of tensions between
mainland China and Taiwan will
help the sale of quality
agricultural products in
mainland China
9
Theme II
Excellent Agriculture
Taiwan’s agricultural technology has achieved remarkable
advances over the years. Biotechnology, orchids, groupers,
ornamental fish, seeds and seedlings, and breeding animals
posted a combined production value of NT$ 21 billion in 2008.
 The value will reach NT$ 34.3 billon in 2012.
 The production value of biotechnology, orchids, groupers,
and ornamental fish will double
by 2012.
Taiwan orchids are highly
competitive in the world market
because of their seemingly
endless new varieties.
10
Theme II
Excellent Agriculture
Agricultural biotechnology
 The production value of agricultural biotechnology in the world
reached USD 41.1 billion in 2008, which is expected to rise to USD
63 billion in 2013.
 In 2007 Taiwan’s agricultural biotechnology had a production value
of NT$ 3.5 billion, which amounted to 15.4% of the total value of
new technologies.
 Ping-tung Agricultural Biotechnology Park now has given approval
to 67 companies for operation in the Park and twenty have set up
shop there, with a total
investment of NT$ 3.67 billion.
Taiwan’s florescent
ornamental fish were
selected by Time magazine
as one of the 40 best
inventions in 2003.
11
Theme II
Excellent Agriculture
Orchids
The total orchid
acreage was 579 ha. in
2008, with a total
production value of
NT$ 2.65 billion. Over
70% of the products are
exported.
12
Taiwan leads the world in artificial
propagation for groupers
Every year Taiwan
produces 17,234 MT of
groupers by artificial
propagation. The
production is 25% of
the world total; its
value reaches NT$ 3.8
billion, or 58% of the
world value.
13
Theme II
Excellent Agriculture
Seedlings and breeding animals
 Such industries look promising if Taiwan can possess the key technology.
In 2008 seedlings had a production value of NT$ 8.1 billion, of which
NT$ 1.1 billon was exported. Breeding livestock and poultry were
valued at NT$ 2.4 billion.
Ornamental fish
 Taiwan enjoys the advantages of quality and technology. Currently, the
world trade in ornamental fish is valued at USD 5.8 billion (the total
value would be USD 14 billion if the peripheral products were included).
In 2008 Taiwan produced NT$ 2 billion in such fish. The favorable
climate and superior technology have made southern Taiwan an ideal
area for breeding ornamental fish. Taiwan has won first prizes for bee
shrimp and angel fish.
14
Excellent
Agriculture:
important
measures I
New technology research and development
Using insects and
animals as bioreactors
Using artificial
propagation to shorten
the time for breeding
new animal breeds
Using molecular marker
and breeding technology
to build a national genetic
selection system for native
chickens
Using molecular
biology to understand
animal life
Establishing Taiwan as
a seedling research
and distribution center
for the Asia-Pacific
region
15
Excellent
Agriculture:
important
measures II
Maximizing Benefit from
Agricultural IPRs
 Strengthen the management of R&D results and build a
favorable climate for cooperation between industry and
academe, coupled with requisite measures.
 Establish a special office of agricultural technology industry
to promote agricultural IPRs and make the best of them.
 Hold training in IPR protection and conduct analyses and
inventories of R&D benefits and patents deployment.
16
Excellent Agriculture:
important measures III
Establish a research institute
for agricultural science and
technology
 The new institution will be in
Chung-hsing New Village, which
is being developed as a science
and research park. It will
integrate all research resources.
Establish three new
incubation centers at the
following institutes:
Llivestock Research
Institute
 Agricultural Research
Institute
 Fishery Research Institute
Establish five
commercialization
platforms for:
New
Management
Model
 Crops
Fish fry
Breeding animals
Safe agriculture
Molecular farming
Establish six GM and
safety evaluation
facilities.
 GM crops, GM animals,
vaccines
17
Excellent Agriculture:
important measures IV
Develop
markets for
cosmetic, anti-aging
and health-nourishing
agricultural
biotechnology
products
Establish the first
integrated matching
platform for agricultural
technology transfer
website
New Market
Development
Expand exports to
Singapore,
mainland China
and other emerging
markets
Grant overseas
franchises for new
varieties to promote
branding in the
world market
Sponsor or
participate in
international shows
and schedule trade
consultations to
secure business
opportunities
18
Theme III --- LOHAS Agriculture
Develop
in-depth
agrotourism
Exquisite
agricultural
products
- Forest recreation
- Sport fishing and whale
viewing
- Recreation in rural areas
- Finest tea
- Farm-brewed wine
- High-quality rice
- Fine bamboo products
- Choice fishery products
- Safe and quality livestock
products
Goals for 2012:
 More than 30 million visitors
 Market value will be doubled to
about NT$ 19.9 billion
 Accumulated employment will
reach 24,000 persons
Goals for 2012:
 Production value: NT$ 12.3 billion
 Increased employment: 4,500
persons
19
Theme III
LOHAS Agriculture
---
Status of in-depth agrotourism
 Totally there are 63 agrotourism areas and 177 certified
agrotourism farms. In 2008 the market value created by
agrotourism was 7.4 billion, and the total of visitors was 9.59
million, of which 63,739 were from abroad.
 There are 18 forest recreational areas and 8 nature education
centers and hiking systems. In 2008 the market value was NT$
3.3 billion, and the number of visitors 4.8 million in total.
 Fishing ports total 77, accommodating a total of 266 recreational
or sport fishing boats, which carry a total of 1.2 million visitors a
year for whale watching or sport fishing. The Fishermen’s
Wharf in Damshui has over one million visitors annually.
20
LOHAS Agriculture:
important measures I
Promoting 4
demonstrational
agrotourism areas
Establishing agrotourism
certification and service
certification
Establish 3 flatland
forest recreational
areas of over 1,000
ha. each
They will serve as
energy-saving, carbonreducing ecoeducational centers
New Management
Model of In-depth
Agrotourism
Establish a dynamic
and user-friendly global
information platform
using modern
information technology
Revitalize and
beautify 310
rural communities
Establish 4 yacht
berthing areas and 2
recreational fishing
harbors
21
主軸3 Hiking Trail
Tashan
LOHAS Agriculture:
important measures I
22
New view of Chisong agrotourism area
LOHAS Agriculture:
important measures II
Develop theme itineraries catering to different
groups of travelers
For health
For parents and
children
Develop new
markets for
in-depth
agrotourism
Trips for promoting health, inside forest, on
bike
DIY farming, whale viewing and ecosystem
experiencing
Learning and
experiencing
Off-school teaching, agri-business
experiencing, and farm stays
Cuisine trips
2 meals and one night stay to enjoy delicious
meals and culture
Relaxation and
healing
Herbal and flower healing
Number of foreign visitors will double by 2012
Attract group visitors from Japan, South Korea, Malaysia and mainland
China and backpack travelers from Singapore, Hong Kong , U.S.A. and
Europe
Promote airport to farm travel plans
23

Building house with straw and
bamboo at Neimen, Kaohsiung
24
Before the flower festival starts, people in Hwa-Tung Valley set to work painting
a tinplate-and-steel house
 The most beautiful tinplate-and-steel building by
the highway in Hwa-Tung Valley
 Art
students
from
National
Taitung
University
lend a
helping hand
25
Each rural community needs its peculiar
features and beauties
26
LOHAS Agriculture
--- Exquisite agricultural products
 Finest tea: The yearly production is 17,000 M.T., of which 900 M.T. carries origin and
traceability certificates with a total value of NT$900 million.
 Farm-brewed wine: 23 wineries produce 200 thousand liters, worth NT$ 100 million.
 High-quality rice: Taiwan's annual brown rice production is 1,170 M.T., of which
962,000 M.T. is good quality rice. The best quality rice is about 2,500 M.T. valued at
NT$400 million.
 Fine bamboo products: The traditional bamboo industry has an annual production
value of about NT$ 10 million. New bamboo commodities including bamboo
charcoal products, bamboo art articles and other fine products fetch over NT$ 2
billion a year.
 Choice fishery products: The total value of 11 fishery products including tuna
frozen at ultra-low temperature, clam essence, mullet roe, and cobia reaches NT$
880 million a year.
 Safe and quality livestock products: High-quality products such as chicken
essence, black-boned chicken gelatin, ham and gelatinized eggs post a production
27
value of about NT$2.9 billion annually.
LOHAS Agriculture --- Major measures for
promoting exquisite agricultural products
New technology development
 Develop preservation at room
temperature and freezing
technology to prolong
shelf life
 Integrate traditional, winemaking method with
biotechnology to manufacture
fine wine commercially
 Develop core technology for
producing fine bamboo
products for use in industries
such as semi-conductor,
medicine or energy
New management model
 Expand labeling products with
origin and traceability certificates
to diversify marketing channels
 Assist producers and
manufacturers to build common
brands as well as help farmers’
organizations, food processors
and marketers to form strategical
alliances
 Promote food quality accreditation
in order to link up with ISO
 For the convenience of mainland
China tourists, promote an “order
in Taiwan and take delivery in
China” scheme
28
LOHAS Agriculture
--- New Market Development
Integrate local industrial
culture, rural beauty,
agrotourism and e-commerce
to promote exquisite
agricultural products
To meet the needs of
agrotourism and consumers,
develop gift products with
local characteristics
The plum factory of Hsin-yi farmers’ association sells beautifully
packaged plum products. Plums are purchased from farmers,
processed by the association, and sold to consumers at reasonable
prices.
29
Tea-drinking art includes tea-making,
teaware, tea literature as well as tea
manufacturing. It is part of Taiwan culture.
30
Develop fine products for
such occasions as
weddings, birthday parties
and baby showers in
addition to being used as
gifts for various purposes.
31
Combined with local
legend and other
associations, wines can
become local symbols and
instant successes.
The millet wine produced by Hsinyi
farmers’ association gets highly
popular with the launch of a very
successful movie called “Cape No. 7”.
32
Budget Estimate
Hundreds of million NT$
Year
2009
2010
2011
2012
Total
Industry
Healthful
agriculture*
Excellent
agriculture
6.47
8.33
9.76
9.86
34.41
7.16
14.47
23.67
17.11
62.40
LOHAS
agriculture
20.20
33.51
48.53
43.26
145.49
Total
33.82
56.31
81.95
70.22
242.30
*The budget for healthful agriculture mainly used in building rural
infrastructure and regulating production and marketing operations.
33
Projected Benefit
 By 2012 the quality agricultural program is projected to
have a total production value of NT$ 140.5 billion.
The industries which will have their values doubled by 2012 include:
Organic farming,
Farm products with traceability labels,
Agricultural biotechnology products,
Orchids,
Groupers,
GAP products,
Ornamental fish,
Agrotourism,
Exquisite farm products.
By 2012 the accumulated employment under this program
will be 53,000 persons.
34
The Quality Agriculture Program Will Create a
High Quality of Life
Agriculture is not just an economic industry; it also creates such
noneconomic external effects as contribution to both physical and
mental health, help in social stability, and increase in green national
income. Such effects have a value far beyond the GDP calculated
traditionally.
Tree planting, reborn coastal areas, and rural renewal all help revive
the agricultural sector and promote agrotourism.
Most important of all, this program will leave future generations with
ecological beauties and pleasant living space.
Besides economic benefit, the quality agriculture program will
contribute to:
 Safer food products.
 A greener environment.
 A more attractive local culture.
 More creative technology.
 Less pollution.
 Better quality of life.
35
The quality agriculture
program will make Taiwan
agriculture:
A healthful industry in the interests of all the people.
An excellent industry with cutting-edge science and
technology.
A LOHAS agriculture that provides a comfortable and
happy life.
36
–The End–