A Review On
 About the site:
Myntra.com is an Indian online shopping retailer focus on fashion and casual
lifestyle products, and headquartered in Bangalore. It is among the top e-commerce
companies in India and is scaling rapidly.
Myntra is headquartered in Bangalore and has been funded by top tier
Venture Capital funds like IndoUS, IDG & Accel Partners. The company started off in
the business of personalization of products, and soon expanded to set up regional
offices in New Delhi, Mumbai and Chennai. It began its operations in the B2B
(business to business) segment with the personalization of gifts, which included Tshirts, mugs and caps to name a few. However, in 2010, the company shifted its
strategy to becoming a B2C (business to customer) oriented firm, expanding its
catalogue to fashion and lifestyle products.
Myntra.com was in the business of online demand personalization. The
products ranged from T-shirts, mugs, greeting cards, calendars, key chains, diaries,
wine glasses, coasters and many such products with photographs, one-liners and
slogans. In three years, Myntra became India’s largest on-demand personalization
platform for products and gifts with over a 50% market share. Myntra has tied up
with top fashion and lifestyle brands in India, such as Nike, Reebok, Puma, Adidas,
Asics, Lee, Lotto, Decathlon, FIFA, John Miller, Indigo Nation etc. to offer a wide
range of current season merchandise from these brands.
Myntra pioneered the personalisation of sports jerseys and today offers sports
jerseys of several cricket and football teams such as Team India, IPL, FIFA and EPL.
These jerseys can be personalised with a name and number of the customer’s choice.
Myntra currently offers 5,000 products from more than 70 Indian and international
brands. These include shoes for running, tennis, football, basketball and fitness,
along with casual footwear from world-renowned industry leaders like Nike, Puma,
Converse, Adidas, Decathlon, Reebok, Lee Cooper, Numero Uno, Skechers, Crocks,
Asics, Fila, Lotto, ID and many more. There are also casual and dressy footwear for
women from Catwalk, Carlton London and Red Tape to name a few.
Myntra also stocks T-shirts for men and women from popular brands like
Jealous 21, Forever New, Classic Polo, Inkfruit, Lee, Nike, Probase, Puma, Adidas,
Reebok, Ed Hardy, Decathlon, Lotto, Ediots, Mr. Men, Tantra and Guerilla. The
website has also launched Being Human and Fastrack watches. Myntra.com is an
aggregator of many brands. Its business model is based on procuring current season
merchandise from various brands and making them available on the portal at the
same time as in respective retail brand outlets. All these products are offered to
customers on MRP.
Myntra recently launched a brand campaign with its first TVC. The commercial
'juxtaposes new-age fashion with old-world grit' and positions the brand as 'the
fashionable new age'. Myntra.com was announced as a winner of the Red Herring
Global 100 award. Red Herring announced its Global 100 awards in recognition of
leading private companies from North America, Europe, and Asia, celebrating these
startups' innovations and technologies across their respective industries.
 Object Oriented Features:
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Data Encapsulation
Data Abstraction
Polymorphism
Inheritance
Message Passing
Data Encapsulation:
Encapsulation of Data is used to refer to one of two related but distinct
notions, and sometimes to the combination of a language mechanism for restricting
access to some of the object's components and language construct that facilitates
the bundling of data with the methods (or other functions) operating on that data.
Encapsulation is the process of keeping state and behaviour of the object in a
single unit and exposing public methods to act upon the state means hiding internal
data of the object from the outside world. Encapsulation is often referred to as
information hiding. Encapsulation is mainly used for securing data, which is
extremely important in this website when it comes to money transaction. It is used in
this site as a particular user is not provided with other user data.
On Myntra.com, the concept of data encapsulation is extensively used.
Elements have been kept private to prevent unauthorized use for illegal purpose.
For example, methods which are used for user login are not public. They have to be
accessed privately. Also, when a user wants to buy or sell some product on
Amazon.com, he/she is asked to login to make the transaction session more secure.
Guest users can view the deals however, they cannot make bids. Also, guests
cannot access private data elements. Administrator has the authority to make any
updates to private or public data.
Data Abstraction:
Data Abstraction captures those details about an object that are relevant to
the current perspective. It tries to reduce and factor out details so that the
programmer can focus on a few concepts at a time.
The major purpose of a database system is to provide users with an ‘abstract’
view of the system. The system hides certain details of how data is stored and
created and maintained. In other words, the actual physical low level
implementation details are hidden. Complexity should be hidden from end users.
Even in the user category is divided into guest and member.
The users need not know which category in the database they belong to or
how that category is implemented in the database system or where it is stored.
Guests have rights to access public methods but guest can login after creating an
account on Myntra.com and can access more private information and update it.
Inheritance:
In object-oriented programming (OOP), Inheritance is a way to reuse code of
existing objects, establish a subtype from an existing object, or both, depending upon
programming language support. Inheritance is the process by which a class acquires
the attributes and properties of another class.
Inheritance is a feature of Myntra.com as each product inherits its id from the
product class subclass hierarchy. In fact, all elements/instances get their unique id
inherited from their superclass.
For example, Myntra.com id which is concatenation of ids generated by the
superclasses such as Guest, Member and Product. Also, any product posted by a
member on Myntra.com will get its id on the basis of the super classes (direct as well
as indirect) it belongs to.
Polymorphism:
Polymorphism in the context of object-oriented programming is the ability to
create a variable, a function, or an object that has more than one form. The purpose
of polymorphism is to implement a style of programming called message-passing in
the literature, in which objects of various types define a common interface of
operations for users.
The concept of polymorphism is not used as every function has a different
name and functionalities are different. The payment class shows an example of
polymorphism. For example, payment takes two parameters: amount and card
number. The second parameter of card number can be of string data type or integer
data type. Thus exhibiting Polymorphism in Myntra.com .
Message Passing:
Message passing is the quintessential of communication where messages are
sent from a sender to one or more recipients. Forms of messages include (remote)
method invocation, signals, and data packets.Myntra.com has implemented message
passing. We can see the message passing in case of search method. When a search
method is implemented, the result of that method is send to another search method
for further refinement of the result on the basis of user selected constraints.
For example, user wants to search cloths in used condition within a price
range of Rs. 800-3000 for the male in the brand Nike. In this case, the first search will
return all the products from mobile phone category which will be passed to another
search function which will refine the previous result on the basis of price range. Then
Gender basis sorting is done. Finally finding cloths in Nike. Here, we see that query
optimization plays an important role to avoid unnecessary passing of huge messages
between multiple search methods.
 Advantages of Myntra.com:
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It saves lots of money since not many offices required.
It saves money spent in terms of employee salaries.
The site provides anonymity to the customer.
The products can be reviewed by the customers.
The products can be distinguished as per price range, gender basis and brand
type.
6. The site offers extensive variety of products.
7. Searching products on the basis of certain criteria is possible.
8. Multiple modes of payment are possible i.e. credit card, debit card, net
banking and cash on delivery.
9. Global services-to 40 countries across the world.
10. Also provides many more features besides the core E-commerce.
11. Tie-up with social media like Facebook, Twitter etc for expansion of Customer
database.
12. Myntra offers 24X7 customer support. The customer support team can be
reached at +91-80-43541999.
 Disadvantages of Myntra.com:
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Limited numbers search queries for the users.
Servers incapable of handling high traffic burst.
Limited decentralization.
The actual product might differ from its display image.
Uniform quality of service is not ensured, globally.
Myntra.com is not dial-up friendly.
It cannot ensure the reliability of the review.
It follows a bad practice of copying the reviews of old book editions to new
book editions even though they have different content.
9. User cannot sell stuff on this website.
10. No Pop-up Advertisements which is good prospect to earn extra bucks.
 Conclusion:
Thus, the e-commerce website Myntra.com has been reviewed on the basis of
object oriented programming and user interaction. Also analysis has been done
about gains and drawbacks of this website is done thoroughly.
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