How to Use Business Insights: Essentials
In this database, you can find information on companies and industries, as well as articles on various
business topics. In this tutorial, we will focus on company and industry information.
To start, type your company or industry keyword in the search box. We will search for Nike. Then, click
on the Company Profile for Nike, Inc. The next page will give you very brief information about the
company. Items at the top of the record include Key Information, Related Companies, and Industries by
NAICS code. Note that items with a graphic next to them can be shown with a chart or graph
More in depth information on Nike can be obtained by clicking the links at the right side of the screen
under Related Content. Not every company will have links for all of these areas. Brands will list the
major brands for the company. Company Chronology will list year by year events. Company Histories,
will cover the founding and important events in the company. Financials will cover balance sheet and
ratio information. Investment reports are brokers’ reports on the company. Journals cover academic
articles on the company. Market Share Reports and Rankings cover how Nike has been ranked on
various company lists. Recent news covers newspaper, newswire and magazine articles about Nike. Of
special interest are the SWOT Reports, which list Nike’s strengths and weaknesses.
Information on Industries can be obtained by clicking on the Industries link at the top of the page. You
can search for your industry by trying a keyword search or by using an industry, or NAICS, code. We will
look for footwear. We will pick the top, Rubber and Plastics Footwear Manufacturing. Click on the essay
to get a more detailed report. If you don’t know your industry’s code and keyword searching isn’t
working, pick a large company in that industry and pull up the company record and look for industry
codes that are listed there.
For additional information on companies, try the Finance and Management tutorials on the Libraries’
tutorials page. If you need further library help, go back to the Libraries’ homepage and use the Ask Us
link.
CH 10/2012